Quantcast
Jump to content

Recommended Posts

Posted

LG welcomes you to step into a world that challenges the boundaries of digital creativity, exploring remarkable possibilities with the fusion of art and technology. The company illustrates a commitment to inspire audiences to reconsider established artistic expressions and actively supports artists in unlocking their creative potential with the evolution of digital art.

Hong-Kong-DAF-Beyond-News_1-600x450.jpg

LG proudly marked its return to the Digital Art Fair (DAF) as an Exclusive Screen Partner for the second consecutive year. Held in Hong Kong from October 20 to 23, LG OLED illuminated the realm of digital creativity at the event, captivating the art world with innovative technologies. LG’s unique LG Diversity of Art exhibition zone presented a range of digital artworks to encourage attendees to reimagine the boundaries between digital art and the real world with the integration of art into everyday life.

Hong-Kong-DAF-Beyond-News_2-600x325.jpg

At DAF, LG unveiled the OLED SIGNATURE M3, the world’s first wireless OLED TV1, for a stunning debut in Hong Kong. Notably, LG left a remarkable impression with this cutting-edge wireless OLED TV by showcasing “14-III-72 #223,” a renowned painting by Korean master of abstract art, Kim Whanki, brilliantly reimagined through digital expression. Following its initial appearance with the M3 in Freize Seoul, LG’s presentation of this digitally expressed masterpiece at DAF in Hong Kong served as a source of inspiration for both artists and art enthusiasts. The wireless 97-inch OLED TV faithfully portrays the vibrant details of the thousands of red dots that make this piece so special, elevating the immersive experience for art enthusiasts with advanced wireless video transmission and a massive screen.

Hong-Kong-DAF-Beyond-News_3-600x380.jpg

The 97-inch OLED M3 boasts self-lit OLED technology that provides unrivaled picture quality on an ultra-large screen and Zero Connect technology that allows instant audio and video transmission at up to 4K 120Hz., for a distance of up to 10 meters2 between itself and the screen. This cutting-edge innovation enhances the freedom and flexibility of the audiovisual experience, providing a super-smooth and immersive viewing experience.

Hong-Kong-DAF-Beyond-News_4-600x400.jpg

Furthermore, as an Exclusive Screen Partner, LG provided around a hundred LG OLED units to showcase a diverse collection of digital art pieces at the event. Visitors were engaged in a world of vivid and dynamic digital art created by popular artists, including Refik Anadol and Yang Yongliang.

Another highlight at DAF, LG presented unique media art pieces with the LG MAGNIT 136-inch Micro LED display in collaboration with LED.ART, a renowned media art content platform, leaving visitors in awe of the vibrant colors and unparalleled quality. Immersive visual effects and ultra-fine details were powered by Micro LED display technology, with LG MAGNIT display’s accurate color purity and wide viewing angle bringing the art to life. This partnership highlights LG’s commitment to actively participating in art events and signifies a new chapter in LG’s technological advancements in the realm of art.

Hong-Kong-DAF-Beyond-News_5-600x400.jpg

LG also introduced the LG PuriCare™ AeroFurniture Bored Ape Edition, featuring four bored ape avatars from the renowned NFT collection owned by Francesco Lee (aka DAC4Academy). Merging digital art with the versatility of home appliances, this unique collaboration offers a multifunctional art appliance, underscoring a compelling connection between digital art and household products.

Hong-Kong-DAF-Beyond-News_6-450x600.jpg

LG PuriCare™ AeroFurniture Bored Ape Edition will be launched as a limited edition with only 100 pieces. The four different designs will inspire customers who pursue interior design with new ways to express personal taste, redefining the possibilities between digital art and the real.

LG continues to deliver enriching art experiences, exploring the close connection between art and technology through inspiring exhibitions and compelling collaborations. Stay tuned to the

link hidden, please login to view
for the latest updates and stories.

# # #

1 World’s first and only wireless OLED refers to OLED TV with 4K 120Hz wireless connectivity between TV and screen.
2 Applies only when the Zero Connect Box is placed in a direction facing the screen.

 

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      Company Showcases Wide Range of Customized Cooling Solutions
      for AI Data Centers

      SEOUL, April 15, 2025 — LG Electronics (LG) is unveiling a comprehensive lineup of cooling solutions at the Data Center World (DCW) 2025 conference in Washington, D.C., from April 14-17. This marks LG’s debut at DCW, where the company is presenting an array of advanced data center cooling solutions, including high-performance chillers, air- and liquid-based server cooling products, and the LG Building Energy Control (BECON) solution. With its high-efficiency direct-to-chip (D2C) cooling technologies and integrated AI-powered control software, LG aims to make significant inroads into North America’s rapidly growing data center market.
      AI data centers generate more heat and consume more electricity than conventional data centers due to higher server-rack density and the increased usage of resource-intensive computer chips, such as graphics processing units and high-bandwidth memory. LG’s hybrid solution, which combines chip cooling and room cooling, is designed to meet the thermal management needs of these next-gen facilities, delivering outstanding performance and top-tier energy efficiency. Visitors to the LG booth at DCW can learn all about the company’s tailored cooling solutions for AI data centers and witness the commitment to innovation that has propelled LG to the forefront of the global HVAC industry.
      Innovative, Energy-efficient D2C Technology
      LG’s exhibition highlights the company’s liquid server cooling solutions featuring D2C technology; a remarkable innovation that applies cooling directly to the servers’ chips. Leveraging the company’s high-efficiency inverter pump and heat exchanger, the LG Coolant Distribution Unit (CDU) controls coolant temperature and flow to improve energy efficiency and reduce electricity consumption. Thanks to its compact size and modular design, LG’s CDU provides installation flexibility, enabling a variety of configurations consisting of up to eight units. The CDU has a 10.4-inch touch screen that offers convenient control and supports easy maintenance. Equipped with the company’s fully redundant sensor system, which features both physical and virtual sensor technology, the CDU ensures continuous operation through the provision of backup operation and sensor-fault prediction diagnosis. Furthermore, the CDU uses LG’s Active Load Sharing technology to track the optimal efficiency point for each load, thus elevating overall system efficiency.
      Another LG innovation being introduced at this year’s DCW is the Cold Plate: a liquid cooling solution designed to be directly applied to the high-powered chips used in AI data servers. The solution is able to manage the high thermal design power (TDP) of these next-generation chips thanks to the low thermal resistance of its advanced design. The LG Cold Plate utilizes a manifold with a parallel coolant supply structure to deliver upgraded cooling performance. The company’s impressive solution also employs a bottom-mounted Skived Fin to maximize the heat exchange area and boasts a “two-way” configuration that optimizes the coolant flow path. Moreover, the Cold Plate can be customized according to site- and usage-specific requirements through an AI-powered optimization process that includes a state-of-the-art performance simulator. To minimize the risk of coolant-liquid leakage, LG uses brazing to create the strongest possible bond between key elements, and also subjects each Cold Plate produced to a “threefold” leak inspection.
      Optimized Cooling with LG’s Powerful Chillers and Computer Room Air Handler
      Used in a variety of industries and known for their powerful cooling capabilities, chillers have emerged as important infrastructure components for AI data centers. LG’s Water-Cooled Oil-Free Centrifugal Chiller provides exceptional energy efficiency via a lubricant-free structure and LG’s proprietary magnetic bearing technology, LeviTech. These innovations, along with a machine learning-based feature that protects against chiller surges, help to reduce energy loss, improve operational reliability, and facilitate fast recovery from unexpected power outages. Designed with sustainability in mind, LG’s water-cooled oil free inverter centrifugal chiller use refrigerants with a low Global Warming Potential.
      Available in both inverter screw and oil-free centrifugal types, LG’s Air-Cooled Chiller (ACC) incorporates high-quality core components, such as the company’s inverter screw compressor, to set new standards for performance and efficiency. Enhancing both cooling capability and system dependability, the innovative “free-cooling” mode allows the ACC to switch seamlessly between mechanical cooling (with the refrigerant cycle) and free cooling (without the refrigerant cycle). LG’s next-gen ACC also has a backup cycle that prevents interruptions to operation, and comes equipped with a three-stage oil recovery system that further boosts reliability and safety.
      A solution that pairs perfectly with the ACC, LG’s Computer Room Air Handler (CRAH) utilizes electronically commutated (EC) fans and oval coils to minimize electricity usage. The fans use high-efficiency 3D blades along with EC motors that leverage power factor correction to reduce total harmonic distortion in the current. In addition, the CRAH has a compact, modular fan wall unit structure that makes installation and maintenance more convenient, saving customers time and cost. To drive the development of future cooling solutions, the recently established LG HVAC Solution Lab has created a sophisticated testbed that can accurately simulate various usage scenarios and environmental conditions.
      Integrated Energy Management Control for Diverse Cooling Solutions
      LG’s data center cooling solutions, from chiller plants to D2C and room cooling systems, can all be easily controlled through the BECON system. A single, unified solution for managing and monitoring server cooling and chiller systems, BECON can intelligently coordinate each connected cooling solution to achieve and maintain the required temperature and level of humidity. The BECON solution, which can be applied to multiple interfaces within a facility, can also carry out data analysis to maximize the energy efficiency of LG’s cooling solutions, helping reduce the financial burden of the round-the-clock cooling operation that data centers need.
      “The exceptional LG thermal management solutions on show at Data Center World 2025 leverage our latest AI technologies and the considerable insight gained from our partnerships with AI data centers worldwide,” said James Lee, president of the LG ES Company. “As a leading provider of innovative HVAC solutions, LG will continue pushing forward to deliver efficient cooling infrastructure for North America’s fast-growing AI data center market.”
      LG invites DCW attendees to experience its latest AI data center cooling solutions at booth #633 in the Walter E. Washington Convention Center.
      # # #

      link hidden, please login to view
    • By News Reporter
      Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D 

      SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity. 
      Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies. 
      This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions. 
      With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories. 
      LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity. 
      LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards. 
      “We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab. 
      # # # 

      link hidden, please login to view
    • By News Reporter
      Representatives of LG Saudi Arabia (LG) and Al Hassan Ghazi Ibrahim Shaker Co. (Shaker) recently gathered in Riyadh, Saudi Arabia, for a celebration three decades in the making. The glitzy gala event marked 30 years of partnership between the two innovative companies, who continue to deliver innovative heating, ventilation and air conditioning (HVAC) solutions tailored for Saudi Arabia and the greater Middle Eastern market.
      The partnership between LG and Shaker began in 2008 with the establishment of a joint venture – an advanced HVAC manufacturing facility in Riyadh. Over the years, their alliance has strengthened, solidifying their position as the leading providers of high-performance HVAC solutions in the region.

      The event featured speeches and multimedia presentations honoring past and present achievements, and looking ahead to the exciting future of LG-Shaker collaboration.
      “Our commitment to driving growth, enhancing customer satisfaction and contributing to the Kingdom’s sustainability goals is stronger than ever,” said Pilwon Jung, LG Electronics’ representative for the Middle East and Africa region.
      Mohammed Ibrahim Abunayyan, CEO of Shaker, highlighted the success and synergy of the long-standing relationship, emphasizing the shared values and belief in creating a better future.
      “This enduring partnership reflects our joint dedication to delivering leading, cutting-edge, energy-efficient HVAC solutions that align with Saudi Arabia’s strategic vision,” he said.

      The event also recognized key stakeholders, including top HVAC consultants and contractors, whose contributions have been integral to the partnership’s success.
      Aligned with Saudi Vision 2030, LG and Shaker continue to champion high-efficiency HVAC solutions that promote sustainability. One such innovation is the LG Multi V i, set to launch in the Kingdom later this year. This advanced system leverages AI-driven algorithms to intelligently adjust the indoor temperature for optimal comfort while helping to minimize energy consumption at the same time. In addition, the companies are showcasing the benefits of LG’s energy-efficient oil-free chillers and high-performance residential air conditioning solutions employing DUAL Inverter technology.
      Building on their strong, long-standing partnership, LG and Shaker remain wholly dedicated to leading the Saudi Arabian HVAC market with innovative and energy-efficient solutions for a smarter, more comfortable life.
      # # #

      link hidden, please login to view
    • By News Reporter
      Creativity thrives where art and technology intersect, sparking innovation that unlocks new forms of expression while deepening our appreciation for art. Embracing this powerful synergy, LG is dedicated to supporting artistic endeavors that push boundaries and redefine possibilities, as well as seeking transformations of contemporary art into unique experiences using state-of-the-art displays.

      In January, LG Singapore formed a groundbreaking partnership with ART SG 2025, presented by Founding and Lead Partner UBS, to merge its cutting-edge technology with the contemporary art of inspiring creators, crafting an unforgettable experience for all who bear witness.

      As a Supporting Partner, LG Singapore supplied ART SG’s galleries with an array of powerful and clear OLED evo TVs, with the impressive 42- and 75-inch models anchoring star local artist
      link hidden, please login to view’s latest installation – “Meet Eva Here.”
      This distinctive art piece invites the audience to engage with an AI companion (Eva) who listens, reflects and evolves through anonymous conversations displayed on screen. By interacting with Eva, participants can shape a living narrative that examines the boundaries of trust, identity and connection in the age of artificial intelligence.

      Among the exhibition’s esteemed visitors was the Ambassador of the Republic of Korea to Singapore, Hong Jin-wook, who was eager to meet representatives of LG Singapore due to his shared passion for art and technology.

      Recording no less than 41,000 visitors in its third year at the Marina Bay Sands Expo and Convention Centre, ART SG 2025 made greater waves in Singapore’s art scene this year. This partnership marks another step in redefining how users engage with art in an increasingly digital world, offering an open invitation to explore the evolving narratives emerging from this dynamic relationship.
      Contributed by LG Singapore
      # # #

    • By News Reporter
      Company Gains Global Acclaim for Functional Safety and Reliability,
       Strengthening its Position in the Automotive Semiconductor Market

      SEOUL, Feb. 5, 2025 — LG Electronics (LG) has developed a high-performance automotive Micro Controller Unit (MCU) that has garnered global recognition for its functionality, safety and reliability. Building on its previous success in creating exclusive chips for AI home appliances and smart TVs, LG is now accelerating its AI semiconductor design and development in the mobility sector.
      Recently, LG obtained ISO 26262 certification from TÜV Rheinland, a renowned German testing and certification organization, for its automotive MCU. This certification, established by the International Organization for Standardization (ISO), is an international standard for functional safety in automotive applications. It rigorously verifies the safety and reliability of electrical and electronic systems in vehicles to prevent accidents caused by system failures. LG had previously received ISO 26262 certification for its automotive semiconductor development process, and the high-performance MCU developed under this process has also been recognized for its excellence in functional safety.
      This MCU, LG’s first self-developed automotive semiconductor, is designed for infotainment applications, such as monitoring Audio, Video and Navigation (AVN) systems and providing stable control of in-vehicle communications. LG possesses foundational technologies in all areas of automotive semiconductor design, implementation and verification, and through the acquisition of this certification, the company has secured high reliability in functional safety.
      To proactively respond to the mobility market’s transition toward software-defined vehicles (SDV), LG continues to strengthen its automotive semiconductor development capabilities. The company plans to advance its technology to meet the complex and sophisticated requirements of the future mobility sector.
      “LG’s vehicle components and solutions, autonomous driving technology and content services are recognized in the global market,” said Jin-gyeong Kim, head of LG’s SoC R&D Center. “We plan to enhance our competitiveness in the future mobility sector by strengthening our automotive semiconductor development process and design capabilities.”
      LG continues to achieve qualitative growth in its automotive components business, including infotainment, electric vehicle components and automotive lighting. The company is also expanding its automotive business into service areas with Advanced Driver Assistance System (ADAS) and Automotive Content Platform powered by webOS.
      Previously, LG received certification from TÜV Rheinland for the development processes of “components for autonomous vehicles” and “vehicle media components,” such as ADAS, cameras, infotainment systems and vehicle displays.
      # # #

      link hidden, please login to view
×
×
  • Create New...