LIFE’S GOOD AWARD Winners Present Warm-Hearted Tech Solutions for a Better Future
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By News Reporter
Company Wins 35 Accolades, Including Special Recognition for
the Self-Driving AI Home Hub and LG SIGNATURE OLED T
SEOUL, April 23, 2025 — LG Electronics (LG) has been honored with a total of 35 awards, including the prestigious Best of the Best accolade, at the 2025 Red Dot Design Award. This annual award celebrates design excellence across a diverse range of categories and is widely regarded as one of the world’s top three industrial design award programs.
Among the standout winners is the LG SIGNATURE OLED T, the world’s first wireless transparent TV, which earned the prestigious Best of the Best accolade. This groundbreaking TV allows users to switch between transparent and opaque modes at the touch of a button, opening up new possibilities for entertainment and living space design. With a 77-inch 4K OLED display, the LG SIGNATURE OLED T offers stunning picture quality, unique augmented reality-like visual experiences and the flexibility of wireless installation.
Another highlight is LG’s Self-Driving AI Home Hub (Project name: Q9), an LG FURON-enabled smart home AI agent designed for independent navigation. This innovative product, powered by LG’s Affectionate Intelligence, was recognized with a Red Dot Design Award and also selected as a winner in the Innovative Design metacategory. The Hub can understand users and interact with them naturally, enhancing various aspects of the smart home experience to enrich everyday life. The awards jury praised its friendly, pet-like design and its ability to display different “emotions” using digitally animated eyes.
In addition to these top honors, LG received 32 awards across a wide range of product categories, including refrigerators, washing machines, dryers, TVs, air conditioners, air purifiers, audio products, monitors and commercial robots.
LG’s impressive performance at the Red Dot Award follows its success at the iF Design Award 2025, where it won 36 awards. Products such as the LG QNED TV, LG StanbyME 2 and the LG SIGNATURE refrigerator with Smart InstaView are now dual winners, having been recognized at both the iF Design Award and the Red Dot Award in the same year.
“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.
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By News Reporter
Company’s Outstanding Efforts in Delivery and Collaborative Cost Reduction
Recognized by the World’s Largest Car Manufacturer
SEOUL, April 22, 2025 — LG Electronics (LG), a mobility sector technology leader, has been awarded the 2024 Excellent Value Improvement Award by Toyota Motor North America (TMNA) for the first time. The award was presented at TMNA’s Annual Supplier Business Meeting in the U.S. This award recognizes LG’s contributions to component quality and technological innovation in Toyota’s largest market, North America.
To determine the award winners, TMNA evaluates supplier performance based on key criteria such as technology and development, supplier diversity, value improvement, Value Analysis achievement, quality, launch and value chain promotion. LG was highly commended for its outstanding delivery and proactive support of cost innovation initiatives. The company’s commitment to on-time, high-quality supply chain management has ensured seamless operations for Toyota, while its collaborative approach to cost optimization prioritizes continuous improvement over simple price reductions. LG also excelled in Manufacturing Improvement, demonstrating resilience and operational excellence in the challenging post-pandemic landscape.
LG has been a trusted partner of Toyota since supplying Navi-box components for its vehicles in 2011. This partnership expanded in 2019 to include advanced telematics solutions for TMNA. The LG Vehicle Solution Company leverages its expertise in 5G telematics technology to deliver advanced connectivity solutions tailored for the automotive industry. The company provides versatile telematics control units (TCUs) available in both standalone and integrated-antenna configurations. These TCUs feature cutting-edge capabilities, including 5G connectivity, Vehicle-to-Everything (V2X) communication and robust cybersecurity measures. Such innovations enable automakers to offer seamless connectivity, efficiently supporting the growing demands of connected and autonomous driving. Through close collaboration with global automakers, LG continues to drive innovation and reinforce its leadership position in automotive telematics.
“LG’s commitment to collaboration and continuous improvement has been outstanding,” said Ryan Grimm, Group Vice President of TMNA R&D Purchasing Supplier Development. “We appreciate LG’s proactive approach to meeting our evolving needs and look forward to building on this strong foundation as we move forward together.”
“This highly esteemed award validates our efforts in advancing automotive technology and underscores our commitment to collaboration and building customer trust,” said Brad Oh, president of LG Vehicle Solution USA. “Our advanced telematics solutions prioritize vehicle connectivity and safety, helping Toyota realize its vision for the future of mobility through cutting-edge technologies and continued partnership.”
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By News Reporter
Driven by the rapid advancement of AI technologies, the data center construction market is expected to grow continuously over the next decade and possibly beyond.* AI data centers, with their intensive usage of high-powered chips, place greater demands on electricity and water resources and produce more heat than conventional data centers. For these reasons, energy-efficient thermal management solutions have emerged as critical infrastructure components for AI data centers – essential for keeping their servers at the optimal temperature and for minimizing their environmental impacts.
Conventional data centers typically utilize cooling towers to control internal temperatures. However, this method consumes large amounts of water – an increasingly critical concern given the growing threat of global water scarcity. A report from the World Resources Institute highlights that 25 countries currently experience extreme water stress each year, a number projected to double to 51 by 2050, impacting approximately 31 percent of the global population.
In response, AI data center operators are turning to more sustainable, water-efficient cooling solutions. Technologies such as air-cooled chillers (ACC) and direct-to-chip (D2C) cooling solutions are gaining traction as smart alternatives that minimize water usage without sacrificing performance.
At the
link hidden, please login to view in Washington, D.C., LG showcased its latest lineup of sustainable cooling solutions. Leveraging its deep expertise in HVAC technology, LG is helping to shape a greener future for the data center industry.
An integral part of LG’s comprehensive suite of data center solutions is the ACC, which employs high-efficiency core components and low Global Warming Potential refrigerants to deliver a remarkable performance with fewer emissions and lower energy consumption. Available in both inverter screw and oil-free centrifugal types, the innovative ACC offers enhanced cooling capability with its “free-cooling” system that leverages a pumped refrigerant economizer to cut down on energy and water use.
LG has also introduced highly efficient D2C cooling solutions, such as its Cold Plate. When combined with an ACC, this solution is capable of implementing targeted heat removal to help reduce water usage. The system attaches directly to server chips, using a liquid coolant to absorb the heat and channel it through a closed-loop system managed by the Coolant Distribution Unit (CDU). The CDU features AI virtual sensors for full redundancy and boasts a compact, modular design for easy maintenance and installation.
To create the next generation of data center cooling solutions, LG opened a dedicated AIDC testing facility earlier this year at its LG AI Data Center HVAC Solution Lab. The lab is capable of conducting real-world simulations of data center environments, helping LG fine-tune its systems to meet evolving customer and environmental demands.
Through its ongoing research and innovation, LG is reinforcing its position as a global leader in sustainable data center cooling. By delivering solutions that cut energy use, reduce water consumption and maximize performance, LG is committed to supporting both the future of AI and the health of our planet.
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* According to , the size of the global data center construction market is estimated at USD 258.56 billion in 2025 and is forecasted to reach around USD 491.99 billion by 2034, accelerating at a CAGR of 7.41 percent from 2025 to 2034.
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By News Reporter
Ballpark Transformed With 11 Digital Signage Displays Including
Main Videoboard and Ribbon Boards Spanning 842 Square Meters
SEOUL, April 8, 2025 — LG Electronics (LG) is strengthening its leadership in the global commercial display market by providing state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB).
In late March, LG installed a massive main LED videoboard in centerfield at Fenway Park, measuring 30.5 meters wide by 11.5 meters high and covering an area of 350.75 square meters. Additionally, LG delivered a comprehensive display solution comprising 11 digital signage installations. These screens span a combined area of approximately 842 square meters, including a notable 171 square-meter ribbon board display measuring 21.6 meters wide by 7.9 meters high.
Featuring sophisticated High Dynamic Range technology, LG’s commercial displays strike a meticulous balance between dark and bright elements to deliver exceptionally clear and lifelike imagery. They offer high luminance exceeding 7,000 nits, IP65-rated water and dust resistance, as well as flexible configurations – all tailored to the outdoor conditions of stadium environments.
Starting April 4 (local time), fans had the opportunity to experience the action of the game in vivid detail, delivered by LG’s LED signage displays during the home opener – the first Fenway Park matchup of the 2025 MLB season between the Boston Red Sox and the St. Louis Cardinals.
LG’s innovative display solutions are set to lead the transformation of the beloved Massachusetts ballpark, the iconic stadium that has shared in the joys and sorrows of American baseball fans for more than a century since its opening in 1912.
With a focus on redefining the fan experience, LG has established a strategic partnership with ANC, the agency managing stadium operations and advertising on behalf of Fenway Sports Group, the owner of the Boston Red Sox. Together, they aim to deliver immersive entertainment to sports fans across various regions in the United States, including Boston.
“This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG’s presence through dynamic activations that will engage Red Sox Nation all season long,” said Troup Parkinson, Chief Marketing & Partnerships Officer for the Boston Red Sox.
Meanwhile, LG is accelerating its media entertainment platform-based service business, targeting global sports fans by integrating the display businesses – which include TVs, monitors and signage – under its Media Entertainment Solution (MS) Company.
Earlier this year, LG partnered with AMB Sports and Entertainment to provide displays spanning 141 square meters inside the perimeter of the Mercedes-Benz Stadium in Atlanta, Georgia. LG’s commercial display innovations, including LG MAGNIT and indoor/outdoor LED signage, can also be found at Atomic Golf, a massive entertainment complex in Las Vegas.
“We are thrilled to be able to strengthen our partnerships with prestigious global sports franchises,” said Park Hyoung-sei, president of the LG MS Company. “We will continue to enhance the value of customer spaces and strive to provide differentiated media entertainment experiences.”
Ready to elevate your display strategy? Discover how LG’s advanced display solutions can help you create impactful, next-level customer experiences.
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By News Reporter
Company Redefines In-Vehicle Experience With Smart Home Solutions Delivering
Tailored Mobility Experiences
SEOUL, April 3, 2025 — LG Electronics (LG) is presenting the Spielraum concept car in collaboration with Kia at the 2025 Seoul Mobility Show, taking place at KINTEX in Ilsan, Korea, from April 3-13. This partnership, formalized through a Memorandum of Understanding, aims to seamlessly combine LG’s AI-driven smart life solutions with Kia’s Platform Beyond Vehicle (PBV) technology, creating a distinctive mobility space experience.
Through this partnership, LG and Kia seek to enhance the PBV experience, transforming everyday mobility into a seamless and convenient lifestyle extension. Integrated LG appliances – such as a refrigerator, air conditioner and Styler – allow users to transform their vehicle into a mobile office or studio.
Debuting at the 2025 Seoul Mobility Show, the Spielraum Studio and Spielraum Glow cabin concepts demonstrate how users can customize their vehicle space to fit their unique lifestyles. Spielraum Studio, designed for entrepreneurs who travel frequently and need both workspace and storage, features LG’s modular Styler, smart mirror and a coffee machine – all optimized for the interior of the PV5, Kia’s first dedicated PBV. AI-powered personalized assistance further enhances convenience, offering optimized clothing care settings based on the user’s schedule.
Catering to a different lifestyle, the Spielraum Glow cabin targets the rising trend of car picnics and camping. Equipped with LG’s refrigerator, Lightwave oven and wine cellar, it elevates outdoor experiences with next-level convenience. Additionally, all integrated appliances feature MoodUP panels, allowing users to customize their space with dynamic color options that match their preferences.
At the heart of the Spielraum concept is the LG ThinQ ON, an AI-powered home hub that provides highly personalized experiences. By leveraging generative AI, it enables interactive conversations, optimal control of in-vehicle appliances and efficient schedule management. Beyond providing useful information such as weather and traffic updates, the system can connect to external services, including food delivery, laundry and restaurant reservations.
Expanding the boundaries of AI-driven living based on the company’s vision of Affectionate Intelligence, LG introduced the LG Mobility Experience (MX) platform at CES 2025. This approach extends AI’s role beyond residential spaces into everyday environments such as commercial and mobility spaces, creating personalized spaces for work, relaxation and entertainment. By seamlessly connecting mobility with AI home solutions, LG is redefining how people interact with their surroundings, offering multifunctional and adaptive living spaces.
“We are excited and proud to bring our advanced AI space solutions to the PBV mobility market through this collaboration with Kia,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This collaboration provides an important opportunity to expand LG Electronics’ ‘AI Space Solution,’ serving as a stepping stone to create new AI-powered lifestyle experiences beyond the home, across mobility and other everyday spaces”.
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