LG Hosts Exclusive Performance Series Showcasing the Best of Contemporary Arts
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By News Reporter
Last year, the company successfully welcomed back
link hidden, please login to view, the renowned event in the Middle East and Africa (MEA) region after a four-year break. This year, LG Middle East and Africa hosted the event once again to introduce the company’s latest offering in the MEA market.
Held in Abu Dhabi from April 24-25 under the theme of “Reinventing Together,” LG Showcase 2024 spotlighted the latest innovations, serving as the ultimate venue for engaging with stakeholders. The event featured four distinct zones – Cinema, Camping, Café and ThinQ Home – each showing how LG’s innovative products and solutions enhance convenience and entertainment in everyday life. This year’s event largely focused on LG’s lineup of home entertainment products, ranging from TVs to audio and gaming products, offering hands-on experience to over 500 visitors.
Upon entrance, visitors were welcomed by the flagship 97-inch LG SIGNATURE OLED M, the world’s first consumer TV featuring Zero Connect technology, which enables the transfer of 4K video and audio wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.
Also on display was the innovative LG StanbyME, the 27-inch movable smart screen with a unique flexible design, allowing users to easily take it from room to room to watch content as they please. Designed with mobility in mind, it features a base with 5 hidden wheels and a built-in battery offering up to three hours of screen time. Beyond its display capabilities, the LG StanbyME functions as a smart screen, offering various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. In addition, it supports a range of streaming services and applications, all pre-installed for convenience. To top it off, it also comes with touch screen capabilities, as well as a remote for easy use.
LG also showcased its improved LG webOS, which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners. Over the past decade, the number of active users in the MEA region has surged by twentyfold.
During the event, the company also highlighted its new α (Alpha) 11 processor that will be used in its flagship TVs, which will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, found in the LG SIGNATURE OLED M4 and LG OLED G4 TVs, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.
LG also put on display its range XBOOM speakers, which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T and its smaller variant LG XBOOM XL5S is the optimal speaker for any party, produces immense sound with booming base and high notes with pixel art and multi color ring lights to bring life to any space. Also on display was XBOOM Go XG8T, an on-the-go speaker that not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature.
LG also showcased the LG TONE Fit TF7, an earbud that focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions.
And, in the ‘Gaming’ zone, the company unveiled its latest innovations designed for productivity and entertainment. The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in sizes of 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a true immersive experience. Also showcased is the LG MyView Smart Monitor, a must-have for productivity and entertainment, even without having to connect to a PC. Designed for multi-tasking, this monitor will allow you to do your daily work, control home gadgets and even stream your favorite content, all from one display.
What’s more, in the ‘Cinema’ zone, the company showcased various products, including the (model LSAL006) and LG Soundbar (model MR11 and S94P2), which can create immersive viewing experiences in the home. With a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display, LG MAGNIT delivers unparalleled picture quality through the brilliance of Micro LED technology.
Moving over to the ‘ThinQ Home’ zone, LG also showcased its diverse range of home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. This includes the ever-popular refrigerator with MoodUP, which can transform the vibes of any kitchen with LED panel doors that can have their colors customized through the LG ThinQ app; the LG Styler, a premium steam cleaning solution that can refresh garments in minutes; and the ARTCOOL air conditioner lineup which features the LG DUAL Inverter Compressor, a critical element that brings powerful cooling without compromising on efficiency.
LG Showcase 2024 was a great opportunity to introduce how the company is continuously pushing innovation with its diverse range of products and services that enhance the overall customer experience.
Contributed by LG Middle East and Africa
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By News Reporter
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
Every gamer, casual and professional alike, will admit that victory or defeat is decided by a second, and sometimes even less. The best opportunity to demonstrate the power of the new LG UltraGear OLED gaming monitor (model 27GS95QE) was at the annual gaming celebration – IEM Expo, held in conjunction with Intel® Extreme Masters Katowice 2024 in Poland.
LG UltraGear gaming monitors have long been recognized for their gaming features. LG collaborates with Gen.G Esports, one of the biggest esports organizations in the world, and LG UltraGear gaming monitor is also an official display of the League of Legends EMEA Championship (LEC) 2023.
(Photo credit: Helena Kristiansson, ESL FACEIT Group)
Held annually since 2013, Intel Extreme Masters in Katowice is an opportunity for Counter-Strike and Starcraft® II fans to meet. This year, the prize pool for the top teams of the final was USD 1,500,000 for both tournaments. Team Spirit’s dominant victory was driven by one of the best professional tier 1 Counter-Strike debuts of all time following an incredible performance from Team Spirit’s 17-year-old prodigy Danil “donk” Kryshkovets.
The fastest-selling IEM Katowice tournament in history, the event saw a peak viewership of over 972,000 for Counter-Strike 2 and more than 77,000 for StarCraft II, according to escharts.com. The sold-out Spodek Arena and MCK Auditorium welcomed over 65,000 fans across four days of live StarCraft II competition, and three days of Counter-Strike action, complemented by IEM Expo.
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
With its involvement in the Intel Extreme Masters Katowice 2024, LG Electronics Poland has shown its commitment to providing gamers with the highest quality gaming monitors and allowing them to check the quality of the monitors with their own eyes.
Visitors to the booth, which featured 16 LG UltraGear OLED gaming monitors, could see for themselves such a difference the use of self-luminous pixel technology makes.
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
The LG UltraGear OLED gaming monitor (model 27GS95QE) has a 26.5-inch OLED display with high refresh rates (240Hz), fast response times and outstanding picture quality with Quad-HD (2,560 x 1,440) resolution. Already traditional for the LG UltraGear series, the monitor supports the AMD FreeSync Premium Pro and NVIDIA G-SYNC standards for a smooth gaming experience. Fans of adventure or sports games will appreciate the HDR support, guaranteeing a display with a wide tonal range that are VESA DisplayHDR True Black 400 certified. In addition, the monitor screen is bezel-free, allowing users to see every detail and enjoy full immersion.
And, with Anti-Glare & Low Reflection coating, LG UltraGear OLED gaming monitor ensures users won’t be distracted by glares on the display, even in areas illuminated by vivid lights.
LG UltraGear OLED gaming monitors offer features and capabilities that take the entire gaming experience to the next level. LG will continue to enhance the strong reputation of the UltraGear brand by engaging with special gaming and e-sports projects and creating innovative products that put the needs of gamers first.
(Photo credit: Paweł Bastrzyk, ESL FACEIT Group)
Contributed by LG Poland
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By News Reporter
With Advanced Technology and On-Trend Design, Company’s Expanded Range of
Premium Built-in Kitchen Appliances Delivers an Elevated Culinary Lifestyle
SEOUL, Feb. 21, 2024 — LG Electronics (LG) is set to introduce a diverse range of luxurious built-in kitchen packages at the 2024 Kitchen & Bath Industry Show (KBIS), taking place in Las Vegas, USA, from February 27-29. Taking center stage, the company’s new Signature Kitchen Suite Transitional Series appliances – including the Combi Wall Oven, Double Wall Oven and Single Oven featuring cutting-edge Gourmet AI technology – boast sophisticated design and intelligent functionality.
Bold Sophistication With New Transitional Built-in Kitchen Package
The arrival of the new Transitional Series built-in kitchen package marks a significant expansion of the Signature Kitchen Suite lineup, which continues to set the standard for elegant simplicity, understated luxury and exceptional quality. Joining the existing Professional Series (Traditional) range, the Transitional Series has been created in response to consumers’ growing preference for transitional and contemporary kitchen design.
Signature Kitchen Suite Transitional Series appliances feature satin stainless steel exteriors with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series appliances are equipped with slimmer handles than those found on Professional Series models. The design decision to move away from the use of conventional control knobs also contributes to a sleeker look.
The Signature Kitchen Suite Transitional Series Built-in Kitchen Package on show at KBIS 2024 includes French-Door refrigerators, column refrigerators, column wine refrigerators, dishwashers, wall ovens and more. The breadth of the brand’s built-in offerings demonstrates a firm commitment to providing consumers with a wide range of premium products to help them complete their dream kitchen.
Enhanced Cooking Experience With Advanced Gourmet AI Technology
Debuting at this year’s exhibition, Signature Kitchen Suite’s Gourmet AI-equipped Wall Oven lineups deliver an enhanced culinary experience. The company’s innovative Gourmet AI technology is able to identify ingredients the user has on hand and can automatically suggest optimal recipes from 80 auto cook options. Thanks to the oven’s built-in high-definition camera, users can remotely monitor what they’re cooking via the ThinQ app. LG’s intelligent camera enables features such as time-lapse recording and the ability to capture photos and share them online. Additionally, the inclusion of ThinQ Care means users get to enjoy continuous feature upgrades throughout the life of their oven.
Another high-performance Signature Kitchen Suite innovation, the Steam-Combi convection oven seamlessly integrates steam and convection cooking functionality for outstanding gourmet results. The Steam-Combi convection system ensures fast and even cooking, using the natural properties of steam to help maintain the taste, texture and appearance of food. Without requiring any preheating, the oven’s steam sous vide mode allows for the creation of delectable dishes that are moist and tender on the inside and crispy and flaky on the outside.
What’s more, Transitional Series ovens boast LG’s distinctive and highly convenient InstaView window, enabling users to see inside without having to open the door.
Wide Range of Premium Kitchen Lineups for Diverse Culinary Lifestyles and Spaces
Other Signature Kitchen Suite innovations featured at KBIS 2024 include 48-inch panel ready kitchen appliances that can be color coordinated to match existing cabinetry, and a streamlined 36-inch French-Door refrigerator designed for smaller spaces. LG’s diverse range of ultra-premium built-in solutions offers each customer the opportunity to create a kitchen that truly embodies their personal style and meets the needs of their own unique culinary lifestyle.
“Through the expansion of the Signature Kitchen Suite lineup with the new Transitional Series, and the introduction of Gourmet AI-equipped Wall Ovens, LG is strengthening its position in the luxury built-in market and reaffirming its technological and design leadership,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to cater to consumers’ evolving tastes, providing a diverse range of ultra-premium built-in appliances offering the very best in performance, convenience and aesthetics.”
Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 will have the opportunity to experience the full portfolio of LG’s premium kitchen solutions. For more information on Signature Kitchen Suite’s new Transitional Series wall oven lineups, visit
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By News Reporter
Dedicating a Special Exhibition Zone to Experimental yet Innovative Products,
LG Presents Creative Ideas Tailored to Various Lifestyles
SEOUL, Jan. 2, 2024 — LG Electronics (LG) is gearing up to showcase its latest lineup of innovative and pioneering products at CES 2024, the world’s largest consumer electronics and IT exhibition.
LG will dedicate a special exhibition space to LG Labs, its marketing platform focused on delivering experimental yet innovative products and services. This year, the size of the LG Labs zone has more than doubled compared to CES 2023, aiming to present creative ideas tailored to various lifestyles, offering diverse customer experiences.
One of the highlights at the exhibition will be the unveiling of the DukeBox by LG Labs, an innovative audio product that seamlessly combines the charm of vacuum tube audio with cutting-edge transparent OLED panel technology. It aims to deliver a new music experience by combining old-fashioned sensibilities with state-of-the-art technology, seeking to reinvent the depth of audio and video experience with a modernized jukebox. With front-facing speakers at the bottom and a 360-degree speaker at the top, it offers an immersive audio experience that surrounds the listener. The transparency of the OLED display can be adjusted, creating a captivating visual effect reminiscent of a vacuum tube audio system enclosed in a transparent glass box. Moreover, the DukeBox is versatile and can be used to enjoy high-quality content such as movies, or even create a cozy fireplace ambiance where the vacuum tube is visible amidst the flickering flames.
LG will also unveil an upgraded version of its Bon Voyage by LG Labs, a customized living space designed to extend the life quality at home out into the nature. Based on customer feedback, the Bon Voyage has been redesigned to the size of a camping trailer, optimizing space utilization and mobility. With dimensions of 2-meter width, 3.8-meter depth and 2.2-meter height, it can be furnished with various furniture and appliances, including a bed, refrigerator, electric stove, water purifier, Styler and shoe care products. Its versatility allows for comfortable enjoyment anywhere, with the ability to be easily parked indoors and connected to a car.
Another exciting product to be showcased is the DUOBO by LG Labs, a capsule coffee machine that extracts two different coffee capsules simultaneously. Inspired by space exploration, the DUOBO was introduced through a crowdfunding campaign in the US. The exhibition space will feature a large model of the DUOBO together with the space pet character CUBO, creating an inviting atmosphere for global customers.
In addition, LG plans to exhibit other products such as the LG CineBeam Qube, LG gram Fold, LG XBOOM, LG StanbyMe Go, LG tiiun mini and brid.zzz by LG Labs, all born from the company’s fearless approach to taking on bold challenges.
Kim Hyo-eun, vice president and head of Brand Management Division at LG, expressed the company’s commitment to providing global customers with a firsthand experience of the innovative products and services that embody LG Electronics’ ‘Pioneering DNA.’
Visitors to CES 2024 in Las Vegas from January 9-12 can check out LG Labs products at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit
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By News Reporter
2024 LG gram Laptops Provide High-Performance AI Capabilities
and Innovative Connectivity Through ‘LG gram Link’ App
SEOUL, Dec. 28, 2023 — LG Electronics (LG) is expanding its LG gram series in 2024, offering consumers a wider selection of compelling choices, including the new LG gram Pro. The perfect blend of power and portability, LG gram series ultra-lightweight laptops combine high-end specifications with exceptionally slim yet durable designs and all-day battery life. All 2024 models come with the latest AI-enabled functions on LG gram Link app, simplifying tasks like file sharing, photo sharing and screen mirroring across LG gram, Android and iOS devices.
LG gram Pro and LG gram Pro 2-in-1
LG’s best-in-class LG gram Pro laptops (models 16Z90SP and 17Z90SP) come equipped with a Intel® Core Ultra processor with hybrid architecture, an NVMe PCIe 4.0 SSD and an NVIDIA GeForce RTX 3050 graphics card.1 The new LG gram Pro laptops are also embedded with the Intel® AI Boost, Intel’s neural processing unit (NPU) that can handle AI workloads even without a network connection.
Moreover, the new LG grams include the compatibility-boosting LG gram Link app, which facilitates effortless file sharing, photo transfers and screen mirroring between LG gram (Windows) and Android or iOS devices.2 The app also has an integrated AI function that intelligently categorizes photos stored on gram and simplifies image searches through keyword identification. Strengthening compatibility and the overall LG gram experience, LG gram Link builds an interconnected ecosystem of devices, such as running smartphones and tablets with LG gram’s keyboard and mouse, offering users enhanced connectivity and scalability.
The new LG gram Pro models feature a dual cooling system. The extra cooling power helps the new laptops to perform optimally, even when handling demanding software such as video-editing suites and AI image creation tools. With their ultra-slim and ultra-lightweight design, both the 16- and 17-inch LG gram Pro provide outstanding portability, sleek styling and premium performance, making them ideal for on-the-go professionals or anyone seeking a high-spec, on-the-go computing solution.
The LG gram Pro laptops deliver stunning picture quality with superb color and contrast, offering 100 percent coverage of the DCI-P3 color space.3 Both models come with a Wide Quad XGA resolution (WQXGA / 2,560 x 1,600) IPS display, while the 16-inch LG gram Pro is also available with a WQXGA+ (2,880 x 1,800) resolution OLED display. For convenient connectivity, each model incorporates a variety of ports, including Thunderbolt 4, USB Type-C, USB Type-A and HDMI.
The LG gram Pro 2-in-1 (model 16T90SP) has won a CES 2024 Innovation Award and has recently been listed in the GUINNESS WORLD RECORDS as the lightest 16-inch 2-in-1 laptop. This versatile, ‘convertible’ laptop also features a WQXGA+ resolution OLED display.4 It boasts an incredibly slim and ultra-lightweight design, measuring just 12.4 millimeters thick and weighing only 1,399 grams, making it easy to transport and ideal for productivity and entertainment purposes. The 360-degree adjustable hinge, 4-way super-slim bezel design, responsive touchscreen and wirelessly-chargeable pen provide users with exceptional flexibility and an elevated user experience.
2024 LG gram
LG is also introducing new LG gram 17, 16, 15 and 14 laptops (models 17Z90S, 16Z90S, 15Z90S and 14Z90S) for 2024. Featuring slender, ultra-lightweight designs and long-lasting battery life, the LG grams are great for business travelers and busy go-getters. All 2024 LG gram models boast Intel® Core Ultra processors, NVMe PCIe 4.0 SSDs and high-brightness IPS panels with anti-glare coating.
The LG gram 17 and gram 16 models come with WQXGA resolution displays and large screen sizes, making them suitable for both work and multimedia consumption. The smaller 15- and 14-inch models offer supreme transportability and an equally satisfying user experience. All models in the 2024 LG gram family are equipped with a built-in Full-HD (1,920 x 1,080) webcam for video calling and conferencing. They also come with a variety of user-friendly software, such as LG Glance by Mirametrix for security and privacy enhancement, as well as the new LG gram Link.
“The LG gram Pro series introduces an exciting, new product range combining ultra-slim design with powerful performance,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “We will continue to expand the LG gram series, providing portable, high-spec devices that deliver a premium user experience.”
Visitors to CES 2024 in Las Vegas from January 9-12 can check out LG gram products at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.
Specifications:
LG gram Pro (16Z90SP)
LG gram Pro (17Z90SP)
LG gram Pro 2-in-1 (16T90SP) Display Size 16-inch 17-inch 16-inch Display WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) LCD WQXGA (2,560 x 1,600) LCD Brightness (Typ.) OLED: 400nit 400nit OLED: 400nit LCD: 400nit LCD: 400nit Refresh Rate OLED: 48-120Hz (VRR) 31-144Hz (VRR) OLED: 48-120Hz (VRR) LCD: 31-144Hz (VRR) LCD: 31-144Hz (VRR) Weight 1,199g (iGPU) 1,299g (iGPU) 1,399g 1,279g (dGPU) 1,379g (dGPU) Size 357.7 x 251.6 x 12.4-12.8mm (iGPU) 12.6-12.9mm (iGPU) 357.25 x 253.8 x 12.4-12.9mm 357.7 x 251.6 x 13-14.4mm (dGPU) 13.2-14.6mm (dGPU) Battery 77Wh (iGPU) / 90Wh (dGPU) 77Wh Thermal Dual cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor GPU Intel® Arc graphics (iGPU) Intel® Arc graphics NVIDIA RTX 3050 with GDDR6 4GB (dGPU) Memory Max 32GB (LPDDR5X Max 7,467MHz, Dual Channel) Storage Dual SSD (M.2) 256GB / 512GB / 1TB (Gen4 NVMe) Audio HD Audio with Dolby Atmos Speakers Stereo Speaker (3.0W x2)
Smart AMP (MAX 5W x2) I/O Port 2x USB 3.2 Gen2, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), HDMI 2.1 Software LG gram Link, LG Glance by Mirametrix®, LG Smart Assistant Webcam FHD Webcam + IR Camera with Webcam & Dual Mic.
LG gram 17 (17Z90S) LG gram 16 (16Z90S) LG gram 15 (15Z90S) LG gram 14 (14Z90S) Display Size 17-inch 16-inch 15.6-inch 14-inch Display WQXGA (2,560 x 1,600) FHD (1,920 x 1,080) WUXGA (1,920 x 1,200) Brightness (Typ.) 350nit (60Hz non-touch), 320nit (60Hz, touch), 400nit (VRR) 350nit (IPS) / 300nit (AIT) 350nit Refresh Rate 60Hz / 31-144Hz (VRR, option) 60Hz Weight 1,350g (non-touch 60Hz) / 1,350g (non-touch VRR) / 1,415g (touch 60Hz) 1,199g (non-touch 60Hz) / 1,204g (non-touch VRR) / 1,260g (touch 60Hz) 1,290g (touch: 1,300g) 1,100g Size 378.8 x 258.8 x 17.8mm (non-touch 60Hz, non-touch VRR) 355.1 x 242.3 x 16.8mm (non-touch 60Hz, non-touch VRR) 356.27 x 223.4 x 16.95mm 312 x 214.3 x 16.9mm 378.8 x 258.8 x 18.8mm (touch 60Hz) 355.1 x 242.3 x 17.8mm (touch 60Hz) Battery 77Wh 72Wh Thermal Dual cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor GPU Intel® Arc graphics Memory 8 / 16 / 32GB LPDDR5X (Dual Channel, 7467MHz) 8 / 16 / 32GB LPDDR5X (Dual Channel, 6400MHz) Storage M.2 (2280) Dual SSD slots, Gen4 2TB / 1TB / 512GB / 256GB (NVMe) Speakers Stereo Speaker 2.0W x 2 Stereo Speaker 1.5W x 2 Smart Amp (Max 5W) Audio HD Audio with Dolby Atmos I/O Port 2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with USB PD, DisplayPort, Thunderbolt 4), 1x HDMI 2x USB 3.2 Gen2x1, 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4), 1x HDMI 2x USB 3.2 GEN1x1: 5G 1x USB 4 GEN3x2 (Thunderbolt): 40G 1x USB3.2 GEN2x1/DP1.4: 10G HDMI 2.1 (4K@60Hz) Software LG gram Link,
LG Glance by Mirametrix®,
LG Smart Assistant LG gram Link, LG Glance by Mirametrix®,
LG Smart Assistant
Webcam FHD IR Webcam with Dual Mic (face recognition) # # #
1 NVIDIA GeForce graphics card is optional.
2 Available when LG gram laptops are connected to Android or iOS devices via the same Wi-Fi network or with Bluetooth.
3 The OLED option offers 100 percent coverage of the DCI-P3 color space, while LCD model achieves 99 percent coverage.
4 LG gram Pro 2-in-1 is also available with a WQXGA resolution (2,560 x 1,600) IPS panel. Price may vary depending on the model.
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