Upgrade U.S. Army Veteran’s Family Home in Celebration of ‘Energy Star Day’
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By News Reporter
In a groundbreaking step toward redefining its audio experience, LG officially launched its highly anticipated LG “xboom by will.i.am” audio lineup in the United States on April 14. To celebrate the occasion, LG welcomed multi-platinum artist, tech innovator, and Founder and CEO of FYI.AI, will.i.am to its North American headquarters for the first time. The visit marked not just a product debut, but the beginning of a new era for LG’s xboom brand, one infused with artistic vision and cutting-edge sound crafted in collaboration with will.i.am himself.
will.i.am ascended the iconic “Life’s Good” stairs at the North American Headquarters and began his day meeting with Jung Kyu-hwang, CEO of LG Electronics North America, to discuss their shared enthusiasm for the partnership and the future of the xboom brand.
will.i.am signed 50 exclusive posters featuring him alongside the LG xboom Grab, one of the standout speakers in the new lineup. He also took time to sign branded notecards for LG employees and special guests, adding a thoughtful touch to the day. The LG audio team surprised him in return with a swag bag filled with every product in the new xboom lineup, complete with a custom “xboom by will.i.am” luggage tag – a small nod to the collaboration’s unique fusion of tech and style.
The special day, consisting of media, marketing and employee engagement activities, kicked off with a private Q&A session followed by in-depth demos, attended by media and influencers, and hosted by Aaron Westbrook, LG’s head of Audio Marketing. The two discussed how the LG “xboom by will.i.am” partnership came about, what fuels and inspires his creativity, and where his passion for artificial intelligence and technology originated. will.i.am also demoed RAiDiO.FYI on his LG xboom Grab speaker, opening up a conversation between himself and an AI persona named Fyin.
The hands-on demo session generated many “wow” moments. Phones were out and cameras rolled as the xboom speakers endured a series of durability tests, including being buried in sand and submerged in water, showing impressive results. Jack Kiledjian and Scott Cohen from LG’s Customer Value Enablement team also ran blind sound tests against competitor products, allowing attendees to compare and hear the superior performance of the LG “xboom by will.i.am” speakers without bias.
In a surprise appearance at the LG cafeteria, will.i.am stepped in as emcee for an “xboom by will.i.am” product raffle. Winners took home a variety of items from the new audio lineup, along with signed will.i.am posters, turning an ordinary lunch into an unforgettable moment.
Keeping the energy going, will.i.am headed to LG’s state-of-the-art Virtual Studio to film an unboxing video alongside Speedy Morman, well-known influencer and host of “360 with Speedy.” The video blended entertainment, tech, and content creation into a fun and engaging showcase of the entire new LG xboom lineup.
To cap off the eventful day, LG and will.i.am hosted a private meet-and-greet with randomly selected employees. Each winner received a professional photo with will.i.am and a signed commemorative poster. Employees were encouraged to share their snapshots on social media to spread the excitement and amplify the launch buzz beyond the LG campus.
This special day was a celebration of collaboration, creativity and community. Through his visit, will.i.am helped foster a deeper connection between the media, influencers, LG U.S. employees and the new xboom lineup, giving them a front-row seat to the innovation behind the brand’s new sound identity.
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By AmuLulu
Why did the latest WebOS update 03.51,15 change my home screen settings?
That is very RUDE
It is MY home screen, not yours☹️
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By News Reporter
Company Presents Expanded Range of Solutions for Home Design and
Residential Builder Markets at Major Industry Tradeshows in Las Vegas
SEOUL, Feb. 25, 2025 — LG Electronics (LG) is showcasing its cutting-edge residential space solutions at the 2025 Kitchen and Bath Industry Show (KBIS) and 2025 International Builders’ Show (IBS), both taking place in Las Vegas from February 25-27.
As a regular exhibitor at KBIS and a first-time participant at IBS – the world’s largest annual B2B construction tradeshow – LG introduces a range of innovative products and solutions designed to meet the evolving needs of home designers and builders in the American market. Aligned with America’s latest lifestyle and housing trends, LG’s offerings combine thoughtful design with cutting-edge technologies.
At KBIS 2025, LG is set to captivate and inspire attendees with its rebranded SKS (SIGNATURE KITCHEN SUITE) ultra-premium built-in kitchen solutions. Visitors will experience the passion and authenticity behind SKS’s True to Food philosophy through the brand’s latest innovations, including the SKS 36-inch Cook-zone-free Induction Pro Range and the revolutionary Island System concept.
Executive Chef Nick Ritchie, from the SKS Experience & Design Center in Napa Valley, Calif., will host live culinary demonstrations featuring the SKS Pro Range and Combi Wall Oven. These cutting-edge appliances feature Gourmet AI, which analyzes available ingredients and suggests optimal recipes and cooking modes for an elevated cooking experience.
The SKS showcase will also highlight “Technicurean” concept kitchens – where culinary expertise meets advanced technology. Designed for different facets of the Technicurean lifestyle, these kitchens seamlessly integrate SKS’s latest innovations, including the 24-inch column wine cellar with LG ThinQ-enabled wine curation and the stylish SKS Transitional package.
Maximizing Space, Energy Efficiency and Everyday Convenience with LG
Beyond SKS, LG’s KBIS exhibit presents a range of premium LG-branded solutions designed exclusively for the U.S. market. Visitors can explore high-capacity, high-efficiency appliances across four dedicated zones – Zero Clearance, Zero Gas, Zero Venting and Zero Inefficiency – experiencing seamless connectivity and personalized comfort enabled by the LG AI Home hub, ThinQ ON and smart life solutions including ThinQ UP and ThinQ Care.
Emphasizing the “Zero” theme, LG introduces innovations designed to optimize home spaces. The Zero Clearance Zone, styled as a chic, modern living environment, features appliances incorporating LG’s space-efficient Zero Clearance technology. Showcasing the benefits of electrification, the Zero Gas Zone highlights a variety of electric kitchen and laundry appliances, including induction cooktops and ovens. The Zero Venting Zone, demonstrates LG’s leadership in heat pump dryers. The dryers provide enhanced efficiency with the company’s DUAL Inverter heat pump and accurate fabric-type and load-weight analysis with the AI DirectDrive (AI DD) Motor and 6 Motion technology. A cutaway model provides an inside look at LG’s advanced heat pump dryer mechanics.
The Zero Inefficiency Zone introduces the “Zero Labor Home” lifestyle with LG ThinQ ON AI Home hub and a suite of AI-powered appliances. This includes spacious, high-capacity solutions ideal for larger households, such as the LG SIGNATURE 29-inch washer and dryer pair and the 29-inch WashTower. Enhancing everyday convenience, LG ThinQ ON simplifies home management, ThinQ UP offers continuous service upgrades and ThinQ Care delivers premium, proactive support, creating a smarter and more efficient living experience.
Accelerating Expansion into the U.S. Builder Market with Total Space Solutions
Debuting at IBS, LG is showcasing an array of solutions for builders, designed to meet the evolving needs of homebuilders and the unique demands of their customers. LG’s comprehensive IBS exhibit features concept spaces designed to accommodate various lifestyles and preferences, each offering an optimized package that reflects the company’s intimate knowledge and understanding of the latest American housing trends.
Builders can explore a range of compelling home solution collections, including packages with ENERGY STAR-certified appliances with heat pump technology and premium built-in packages customized for single-family and multi-family homes. The exhibit’s central meeting area allows attendees to connect with LG Pro Builders, LG’s dedicated salesforce for the builder market, to discuss the residential solutions on display.
LG’s IBS exhibit also highlights the benefits of its smart home management solutions. LG ThinQ integrates smart appliances and IoT devices into a unified smart home system, enhancing convenience and security for homeowners. Additionally, LG ThinQ Care offers proactive support, intelligently safeguarding appliance performance and reliability while helping to prevent costly and inconvenient service visits.
“By participating in both KBIS and IBS, LG is reinforcing its commitment to delivering tailored, high-efficiency total space solutions for the U.S. built-in and housing markets,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to provide innovative solutions that fully address the needs of both our B2C and B2B customers.”
Visitors to KBIS 2025 and IBS 2025 from February 25-27 can experience LG’s latest innovations at the company’s booths (West Hall #W2417 and #W2931, Las Vegas Convention Center).
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By News Reporter
Perfect for Any Living Environment, Company’s Latest Air Purifier Presents
a Chic, Compact Design and Superb Air Purification Performance
SEOUL, Feb. 6, 2025 — LG Electronics (LG) is introducing the LG PuriCare AeroHit, an advanced air care solution designed to seamlessly integrate into any living space while delivering superb indoor air quality. Boasting advanced purification capabilities, convenient features and a modern, minimalist aesthetic, the AeroHit brings both comfort and style at home.
The LG PuriCare AeroHit delivers fresher, safer air at home with its Aero Series H Filter – a multi-layer “360-degress” filtration system that effectively reduces dust particles, odors, viruses and allergens while also absorbing various airborne pollutants. In addition, its Particulate Matter (PM) 1.0 sensor* detects ultrafine dust as small as 0.01 micrometers, enabling real-time air quality monitoring. The AeroHit automatically adjusts its purification performance to maintain optimal indoor conditions.
Setting itself apart from conventional air purifiers, the AeroHit features an ultra-slim, space-saving design that would fit effortlessly into even the smallest rooms. Its muted matte finish complements a variety of interior styles, while the integrated LED display provides intuitive control and air-quality updates. Along with the standard model, LG is launching the PuriCare AeroHit Pet, designed specifically for pet-friendly households.
“The AeroHit combines outstanding air purification performance with a stylish, space-saving design, embodying our commitment to innovative air care solutions for a better life at home,” said Hong Sun-yeul, head of LG’s Air Care Business Division. “LG will continue to address the needs of customers by developing products that foster healthier and more comfortable living environments.”
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* The PM 1.0 sensor provides real-time air quality updates that can be monitored on the display or via the mobile app.
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By News Reporter
With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars
SEOUL, Dec. 19, 2023 — LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs.
Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.
WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.
At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.
The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.
The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.
LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen’s level.
A dedicated bracket for the S70TY model* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.
LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.
In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion.
LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.
“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG’s premium soundbar products, ensuring our customers enjoy the very best with further enhanced surround sound optimized for LG OLED TVs and LG QNED TVs.”
LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.
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* This dedicated bracket for the S70TY model is available for separate purchase.
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