LG UltraGear Gaming Monitors First in the World to be Certified as VESA AdaptiveSync Display
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By News Reporter
The honey bee’s impact on the global ecosystem extends far beyond the confines of its hive. Through pollination, bees contribute to the growth of plants, the thriving of habitats and the sustenance of animals. Recognizing the vital role of bees, the United Nations has designated May 20 as World Bee Day. The Food and Agriculture Organization of the United Nations (
link hidden, please login to view) supports this initiative, emphasizing that bees pollinate 71 out of the 100 crop species that provide 90 percent of the world’s food. As a leading corporate citizen committed to combating climate change, LG is dedicated to creating a more sustainable planet through its ‘Better Life for All’ vision. In addition to adhering to local environmental protection policies, LG fulfills its social responsibilities as a global company by preserving local biodiversity and fostering sustainable ecosystems.
One of LG’s subsidiaries, LG Spain, has been undertaking the ‘Smart Green Bees’ project since last year to promote the cultivation and nurturing of plants. This initiative aims to address the declining population of Iberian honey bees (apis melifera), an endangered subspecies that has the potential to pollinate 100 percent of Spain’s flora.
To support the recovery of these ecosystems, Smart Green Bees has introduced new hives and implemented advanced monitoring systems to ensure the well-being of these important animals. Remarkably, the Spanish subsidiary has increased the number of Iberian bees by 3.5 million in just over a year.
LG Germany is also contributing to bee conservation efforts through a social initiative that involves distributing ‘insect hotels’ to employees and social media community. These miniature hotels, made from sustainable local forestry materials like solid wood and natural reeds, are created by individuals with disabilities.
Each bee-related environmental project outlined demonstrates how LG and its people are making genuine efforts to address important local environmental issues.
Stay tuned to to see how LG subsidiaries across the globe are promoting a greener planet for all.
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By News Reporter
Under a mission to create a Better Life for All, LG is committed to creating a sustainable future for the planet. As part of its commitment to raising awareness about crucial social and environmental issues, LG has been running the LG Hope Screen program in bustling pedestrian areas of two renowned cities – New York’s Times Square and London’s Piccadilly Circus. These eye-catching LG billboards have captured the attention of passersby, showcasing public service videos produced by international organizations and non-governmental organizations.
Through the Hope Screen program, LG is joining hands with the United Nations Environmental Programme (UNEP) in the annual celebration of World Environment Day on June 5. The Kingdom of Saudi Arabia is hosting this year’s event, focusing on the critical topics of land restoration, desertification and drought resilience, emphasizing the message of “Our Land. Our Future.”
link hidden, please login to view, approximately 2 billion hectares of land are degraded worldwide, posing a significant impact on around 3.2 billion people globally. This degradation accounts for one-fifth of the Earth’s land area and affects 40 percent of the world’s population, disproportionately impacting those who lack the necessary resources and means to cope with the consequences.
This year’s World Environment Day provides a valuable platform to raise public awareness about this pressing issue and inspire action to safeguard the planet. From May 31 to mid-June, LG Hope Screens will broadcast UNEP-created videos that shed light on the detrimental consequences of rapid industrialization, contributing to the devastating effects of climate change. However, these videos also showcase inspiring reforestation initiatives from various parts of the world, urging viewers to actively participate in the restoration of our planet’s ecosystems.
LG Hope Screens have emerged as a powerful platform for initiating meaningful conversations and raising awareness about crucial social and economic issues. , LG launched a captivating digital out-of-home campaign through its Times Square billboard, featuring mesmerizing anamorphic content. The campaign aimed to draw attention to the urgent need for protection of some of the world’s most vulnerable endangered and recovered species. Throughout the year, this ongoing campaign will continue to spotlight various species, starting with the snow leopard and subsequently featuring the bald eagle, Galapagos sea lion and reindeer later in the year.
, to commemorate World Food Day, LG Hope Screens played a significant role in commemorating World Food Day. During this event, campaign videos produced by the United Nations Food and Agriculture Organization were broadcasted, emphasizing the crucial importance of water as a fundamental element for both sustenance and life itself. These videos aimed to raise awareness about the significance of water conservation in order to foster a more sustainable future.
LG will continue to run the Hope Screen program to foster initiatives for the betterment of the planet and the people living on it. Stay tuned to the to learn more about LG’s efforts to create a Better Life for All.
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By News Reporter
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Since 2000, droughts have increased worldwide by 29 percent. If this trend isn’t halted or reversed, it is likely that severe water shortages will impact more than three-quarters of the global population by 2050.1 World Environment Day 2024 (June 5) – with the slogan “Our land. Our future. We are #GenerationRestoration.” – is focused on the importance of land restoration, combating desertification, and enhancing resilience against droughts.
To successfully confront and overcome such immense environmental challenges, it is vital for companies, especially those with a global presence, to step up and lead the way. As an organization that is concerned with the wellbeing of people and the planet, LG proactively integrates responsible practices and technologies into its operations worldwide, aiming to achieve carbon neutrality by 2030. The company also supports a better future by developing energy-efficient home appliances and participating in land restoration efforts around the world.
Heat Pump Technology: Steps Towards Energy-Efficient Living
Energy-efficient home appliances and technologies are central to LG’s decarbonization efforts. By employing state-of-the-art core components, including heat pumps, the company’s appliances and HVAC systems help households reduce energy consumption and carbon emissions resulting from the use of home appliances.2 With its cutting-edge innovations, the company is helping consumers to reduce their energy usage and carbon footprint, which in turn contributes to the critical task of pushing back against climate change.
Global and Generational Commitment to the Environment
Beyond delivering technological advancements for the home, LG is very much involved in land and ecosystem restoration projects. These include tree-planting campaigns in many countries, including Indonesia and Spain. In 2023, celebrated its 32nd anniversary by partnering with Jakarta’s Natural Resources Conservation to plant 32,000 trees across Jakarta, Kalimantan and Sumatra. Launched in Spain in 2017, LG Spain’s Smart Green project aims to plant 47 million trees across the country, bringing the beauty of nature back into cities such as Madrid and Malaga.
The reduction of food waste also plays a crucial role in supporting land restoration efforts, as it helps to conserve resources and reduce the pressure on landfills. Last month, to underscore the environmental impact of food production and disposal, LG Indonesia partnered with the National Food Agency and Prasetiya Mulya University to distribute 3,000 no-waste bulgogi lunchboxes in Jakarta and Tangerang. Aimed at addressing the issue of severe food waste in Indonesia, where over 23 million tons of food are thrown away annually, the partnership has highlighted LG’s commitment to alleviating hunger and accelerating the implementation of effective waste-reduction strategies.
Product Encouraging Responsible Food Practices and Reducing Waste
The LG InstaView French Door refrigerator exemplifies the company’s efforts to help reduce food waste and household resource consumption. The fridge features a unique mirrored InstaView panel that allows users to see inside without opening the door, preventing the escape of cold air and conserving energy. Additionally, the company’s LINEARCooling and DoorCooling+ technologies ensure the fridge maintains a uniform temperature, extending food freshness to help keep items from going off before they can be used by.3
Through its products, practices and proactive initiatives, LG will continue to promote the efficient and responsible use of resources, striving constantly to realize its inspiring vision for a Better Life for All.
Stay tuned to for more on LG’s environmental initiatives.
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2 According to the U.S. Energy Information Administration (EIA) – Annual Energy Outlook, residential energy use by home appliances such as washers, dryers, and refrigerators accounts for 12 percent of the total residential energy use. HVAC (Heating, Ventilation, and Air Conditioning) accounts for 57 percent of total energy use at home, with space heating at 32 percent, water heating at 14 percent, and space cooling at 11 percent.
3 LINEARCooling sends cool air throughout the refrigerator compartment more frequently than a conventional cooling system, helping maintain a smaller temperature fluctuation range of ±0.5 degrees Celsius. Based on TÜV Rheinland test results using LG’s internal test method, measuring the time it took to achieve a 5 percent weight loss rate for pak choi on the shelf in the fresh produce compartment of the LG LINEARCooling model GSXV91NSAE. Results may vary depending on the actual usage environment.
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By News Reporter
In the second episode of the ‘Customers at Heart’ series, we arrive in Egypt to see how the LG team here are introducing customized solutions that seek to improve the entire customer experience.
In Egypt, a country where 72 percent of its 111 million population are internet users according to
link hidden, please login to view, the popularity of online shopping is significant. Recognizing this, LG Egypt has taken an extra step to understand and analyze the needs of local customers, aiming to elevate their online shopping experience. Customer needs in Egypt, related to LG’s Online Brand Shop (OBS), both in the digital and physical space, were identified and categorized into three main areas: simplified access to information on store locations or LG appliances; an expanded range of payment options for OBS purchases; and increased flexibility in scheduling for delivery, installation and repairs.
The subsidiary took into account local customer data, even analyzing numerous customer call records and Voice of the Customer (VoC) data to better comprehend their preferences. For example, they observed that over 70 percent of Egyptians use WhatsApp, the messaging service. However, as the country is in the nascent stages of digital finance, many consumers still prefer cash payments. Thus, LG Egypt aimed to provide a wider range of payment options and unique benefits to attract people to the OBS.
Incorporating various data, the company enhanced its messaging features and created an All-in-One chatbot service through WhatsApp. With this service, customers can now choose their nearest store and, by clicking ‘Connect to Promoter’ and selecting text or video chat, they can connect with a knowledgeable sales representative.
LG Egypt also broadened its payment system by offering a method to pay for online purchases in cash upon delivery or in installments. They also improved purchasing benefits, such as member discounts and cleaning service coupons valid for a year from the purchase date.
The company also streamlined the delivery and installation process, allowing both to occur on the customer’s chosen date. This eliminates the need for customers to contact the call center separately for installation, saving them valuable time.
And to ensure customers receive the maximum benefit from their products, LG enhanced its after-sales service by scheduling service technician visits at times convenient for the customers and ensuring issues are resolved in a single visit – eliminating the need for lengthy waits for repairs. To cater to all customer needs, the Egyptian branch introduced ‘same day contact,’ a service that ensures technicians call customers on the same date of order request receipt; ‘Evening Care+’ for customers unavailable during regular office hours; and ‘On time – One Time’, which provides repair reception and processing during evening hours (17:30 – 20:30). The company also streamlined returns through its ‘Instant Exchange Process,’ handing customers the ability to effortlessly request returns or replacements by taking photos.
These innovative changes to the customer experience have been praised by customers nationwide. Its chatbot and location-based features have played a big part in boosting customer satisfaction, and the numbers back this up. Last year, OBS sales increased 169 percent compared to the previous year while registered OBS members went up 79 percent. After witnessing these results, LG Egypt committed itself to further diversifying its customer care program and increasing the All-in-One chatbot’s applicability to provide the ultimate differentiated experience to LG Brand Shop visitors. The company also plans to expand their dedicated service infrastructure to around 90 percent, ensuring that customers associate LG services with ‘On Time – One Time.’
Stay tuned for the next episode of ‘Customers at Heart,’ where we’ll be heading to another global LG office to learn how they’re thinking out of the box to enhance the customer experience.
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By News Reporter
LG Smart TVs Offer Latin American Users Free Anime Onegai FAST Channels for the
First Time With Spanish Subtitles and Dubbing
MEXICO CITY, May. 15, 2024 — LG Electronics (LG) is offering LG TV owners in Latin America free channels from popular Japanese anime platform Anime Onegai through the company’s exclusive, free streaming service, LG Channels. Anime Onegai is a streaming platform focused on anime founded by Japanese company REMOW, delivering Japanese anime straight from Japan. Available for the first time ever, Anime Onegai’s free ad-supported streaming television (FAST) channels are set to delight anime enthusiasts across Mexico, Argentina, Chile, Peru and Colombia with high-quality Spanish subtitles and dubbing. Whether long-time anime fans or exploring the genre for the first time, Anime Onegai on LG Channels promises to deliver a captivating viewing experience on large LG Smart TV screens.
Anime Onegai on LG Channels provides an extensive selection of anime content to the Latin American audience for free, a region boasting a significant anime fanbase with multiple countries among the top consumers of anime worldwide. Exclusively tailored to Spanish speakers, users can discover anime from a diverse range of genres, from thrilling sports, futuristic science fiction and action-packed adventures to rhythmic music and emotional dramas that tug at the heartstrings.
The Anime Onegai Sport channel invites LG smart TV users to enter the captivating universe of “Kuroko’s Basketball,” a must-see anime that fuses traditional sports with fantasy elements for original adrenaline-filled excitement. For those looking for fast-paced storytelling, the Anime Onegai Action channel provides high-octane content like “REBORN!” a gripping series filled with dynamic characters and masterfully crafted fight scenes.
Anime Onegai also offers content that inspires viewers with healing moments for relaxation and reflection. “Natsume Yujin-cho,” a slice-of-life anime featured on the Anime Onegai Drama channel, takes viewers on an emotional journey filled with heartfelt moments. The Anime Onegai Music channel understands the power music holds in transporting viewers to a new world or intensifying a dramatic scene. Here, music fans can immerse themselves in dramas such as “Full Moon,” which promises viewers an immersive experience with enchanting melodies.
In addition to a diverse selection of sports, action, drama and music channels, the Anime Onegai Sci-Fi channel on LG Channels presents compelling narratives with futuristic adventures and unique worldbuilding. LG Smart TV users can dive into the popular sci-fi anime “Broken Blade” and experience a world filled with epic battles, advanced technology and political intrigue.
Available on LG Smart TVs launched in 2016 and later, LG Channels can be effortlessly accessed directly from the home screen. LG Channels remains the preferred choice for LG Smart TV users worldwide, maintaining its position among the top five most used apps. With the addition of Anime Onegai, users can delve into an even broader selection of content for differentiated entertainment experiences.
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