LG Takes Immersive Gaming Next-Level with New UltraGear Gaming Speaker
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By News Reporter
In a groundbreaking step toward redefining its audio experience, LG officially launched its highly anticipated LG “xboom by will.i.am” audio lineup in the United States on April 14. To celebrate the occasion, LG welcomed multi-platinum artist, tech innovator, and Founder and CEO of FYI.AI, will.i.am to its North American headquarters for the first time. The visit marked not just a product debut, but the beginning of a new era for LG’s xboom brand, one infused with artistic vision and cutting-edge sound crafted in collaboration with will.i.am himself.
will.i.am ascended the iconic “Life’s Good” stairs at the North American Headquarters and began his day meeting with Jung Kyu-hwang, CEO of LG Electronics North America, to discuss their shared enthusiasm for the partnership and the future of the xboom brand.
will.i.am signed 50 exclusive posters featuring him alongside the LG xboom Grab, one of the standout speakers in the new lineup. He also took time to sign branded notecards for LG employees and special guests, adding a thoughtful touch to the day. The LG audio team surprised him in return with a swag bag filled with every product in the new xboom lineup, complete with a custom “xboom by will.i.am” luggage tag – a small nod to the collaboration’s unique fusion of tech and style.
The special day, consisting of media, marketing and employee engagement activities, kicked off with a private Q&A session followed by in-depth demos, attended by media and influencers, and hosted by Aaron Westbrook, LG’s head of Audio Marketing. The two discussed how the LG “xboom by will.i.am” partnership came about, what fuels and inspires his creativity, and where his passion for artificial intelligence and technology originated. will.i.am also demoed RAiDiO.FYI on his LG xboom Grab speaker, opening up a conversation between himself and an AI persona named Fyin.
The hands-on demo session generated many “wow” moments. Phones were out and cameras rolled as the xboom speakers endured a series of durability tests, including being buried in sand and submerged in water, showing impressive results. Jack Kiledjian and Scott Cohen from LG’s Customer Value Enablement team also ran blind sound tests against competitor products, allowing attendees to compare and hear the superior performance of the LG “xboom by will.i.am” speakers without bias.
In a surprise appearance at the LG cafeteria, will.i.am stepped in as emcee for an “xboom by will.i.am” product raffle. Winners took home a variety of items from the new audio lineup, along with signed will.i.am posters, turning an ordinary lunch into an unforgettable moment.
Keeping the energy going, will.i.am headed to LG’s state-of-the-art Virtual Studio to film an unboxing video alongside Speedy Morman, well-known influencer and host of “360 with Speedy.” The video blended entertainment, tech, and content creation into a fun and engaging showcase of the entire new LG xboom lineup.
To cap off the eventful day, LG and will.i.am hosted a private meet-and-greet with randomly selected employees. Each winner received a professional photo with will.i.am and a signed commemorative poster. Employees were encouraged to share their snapshots on social media to spread the excitement and amplify the launch buzz beyond the LG campus.
This special day was a celebration of collaboration, creativity and community. Through his visit, will.i.am helped foster a deeper connection between the media, influencers, LG U.S. employees and the new xboom lineup, giving them a front-row seat to the innovation behind the brand’s new sound identity.
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By News Reporter
LG Smart TV Users Can Dive into the Xbox App and Stream Hundreds of High Quality
Games With Xbox Game Pass Ultimate
SEOUL, April 24, 2025 — LG Electronics (LG) has announced the arrival of the highly anticipated Xbox app on LG Smart TVs this week, allowing users to stream Xbox games on the big screen at home. LG Smart TV owners in over 25 countries1 are now able to play the latest indie hit to the biggest AAA titles directly through the Xbox app on their LG Smart TVs.
Conveniently accessible from the Gaming Portal2 and the LG Apps, the Xbox app enables LG TV owners to jump straight into gameplay from day one with Xbox Game Pass Ultimate, launching hundreds of titles from Activision, Bethesda, Blizzard, Mojang, Xbox Game Studios and more – with just a compatible controller. The Xbox app is available on LG TVs and select smart monitors running the latest webOS 24 and newer versions,3 and it will soon be available on StanbyME screens.
With an Xbox Game Pass Ultimate membership, users can explore a dynamic lineup of games, from action-packed titles like Call of Duty®: Black Ops 6 to popular titles like Avowed, South of Midnight or eagerly awaited upcoming releases like Towerborne. Game Pass Ultimate members can also conveniently stream a select catalog of games they already own, such as NBA 2K25 and Hogwarts Legacy, adding even greater flexibility to their gaming experience.
LG remains dedicated to delivering the ultimate home entertainment experience with its cutting-edge TVs and top-of-the-class built-in platform, webOS. Through its partnership with Xbox and the launch of the Xbox app, LG elevates gaming with the precision of game-changing OLED TVs and the brilliant and vivid action of the latest QNED TVs, including unrivaled gameplay upscaled to 4K for lifelike visuals, while offering a convenient interface on LG Smart TVs to enjoy a vast library of games with cloud gaming.
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1 Xbox cloud gaming is available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK and USA.
2 Gaming Portal is available on LG screens running webOS23 and beyond in Austria, Belgium, Brazil, Canada, Chile, Denmark, France, Germany, Italy, Ireland, Mexico, Netherlands, Poland, Spain, Sweden, Switzerland, Turkiye, UK and USA and will expand to more markets and down to LG screens running webOS 6.0 by the second quarter.
3 Including 2022 OLED TVs, 2023 OLED, QNED, NanoCell and UHD TVs – which have been updated to software version 23.20.01 or higher.
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By News Reporter
Designed as an All-In-One Gaming Platform, LG’s Gaming Portal Offers Effortless
Discovery and Customized Access to AAA, Casual, Family and Social Games on webOS
SEOUL, Feb. 21, 2025 — LG Electronics (LG) is bringing its Gaming Portal to a wide range of screens and platforms in 2025. Currently available on LG Smart TVs running webOS 23 and above in 19 markets,1 the service will extend to additional markets, platforms and devices – including LG Smart Monitors and StanbyME lifestyle screens – by the second quarter of the year. This expansion aims to enhance the overall game streaming experience by providing seamless access to popular and new titles.
The Gaming Portal serves as a central hub for gameplay options, offering an effortless way to discover new titles and enjoy the ones gamers already love. Through partnerships with leading cloud gaming services like NVIDIA GeForce NOW, Amazon Luna, Boosteroid, Blacknut and soon Xbox Cloud, along with many native webOS app games, LG delivers a wide variety of games across different genres.
Designed for seamless access through the Home Screen, the Gaming Portal’s simple interface provides an intuitive way to browse and enjoy games without the need for external consoles or devices. Users can navigate a curated app list that includes cloud gaming apps, webOS app games playable with the remote control, recently played titles, the top 10 trending games, editor’s picks and other personalized user-friendly gaming options.
Players can quickly find their preferred gaming experience by selecting either “Play with Remote Control” or “Play with Game Pad” from the left-side menu, eliminating the need to search through individual games.
For a personalized experience, My Page acts as a central hub for tracking achievements, earning badges and more.2 Gamers can see a comprehensive summary of their progress, points, levels and tier upgrades based on their activity within the Gaming Portal, enriching their overall gaming journey. The My Games menu of My Page also allows users to create a personalized game list tailored to their interests, so they don’t miss out on their most anticipated titles.
Enhancing the gaming experience further for PC or console games, LG TVs support 4K at 120Hz variable refresh rate (VRR) for fluid, tear-free gameplay and boast NVIDIA G-SYNC® Compatible and AMD FreeSync Premium certification.
What’s more, taking its reputation as the ultimate choice for gamers, the latest LG OLED evo TVs, boast the industry’s first 4K 165Hz3 VRR and are the first to receive ClearMR 10000 certification by VESA, for a flawless motion during fast-paced action.
LG is committed to bringing an elevated gaming experience to its screens powered by webOS, delivering an array of content and services and an intuitive interface for more versatile gameplay. To learn more about LG’s ongoing journey to enhance the user experience with its Gaming Portal, visit
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1 Available in Austria, Belgium, Brazil, Canada, Chile, Denmark, France, Germany, Italy, Ireland, Mexico, Netherlands, Poland, Spain, Sweden, Switzerland, Turkiye, UK and USA.
2 Achievements on My Page do not integrate individual achievements on other cloud gaming platforms.
3 4K 165Hz VRR is available on the latest 55/65/77/83-inch G-series models.
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By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
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The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
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By News Reporter
LG Brings Xbox Cloud Gaming Experience to its Newly Launching Gaming Portal
Las Vegas, Jan. 6, 2025 — LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games.
For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy.
“We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.”
“Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favorite games and play with friends across screens.”
Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences.
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1 Service and country availability will be announced at a later date.
2 Gaming Portal availability can vary per TV model.
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