How to Deploy SuperSign Content Directly to Digital Signage
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By News Reporter
As Smart TVs evolve to unlock a wider world of content, LG Channels – LG’s free, ad-supported streaming service – is at the forefront, offering a compelling mix of trending series, timeless classics, niche genres and regional favorites. Consistently expanding its content offerings, LG’s free ad-supported streaming television (FAST) delivers cost-free streaming options with ad-supported channels, catering to the preferences and interests of a wide range of audiences.
First launched in 2015 in Korea, LG Channels has steadily increased its presence across the globe and is now available in 33 countries worldwide. With an established presence in North America, South America and Europe, new markets this year include New Zealand and Singapore. LG Smart TV users in these regions can easily access the service through the LG Magic Remote or the LG webOS Home Screen.
As its reach continues to grow, LG Channels now offers over 4,000 channels globally, supported by valuable partnerships with industry-leading content providers and recent launches coming from Lionsgate, A+E Global Media, BBC Studios, NBCUniversal and more.
In the U.S., LG Channels recently expanded its offering through a collaboration with NBCUniversal, adding over 40 FAST channels from the NBCUniversal Global TV Distribution library and NBCUniversal portfolio. These channels bring an exciting curation of content ranging from news, entertainment and sports to true-crime and Spanish-language programming. Today, viewers can enjoy Dateline 24/7, SNL Vault, The Real Housewives and Universal Movies. Additionally, coming soon are Telemundo’s Spanish-language channels including Telemundo Al Día, Telemundo Acción and Telemundo Romance.
What’s more, expanded partnerships in the U.S. have introduced even more fan-favorite channels such as BBC News from AMC Networks, Storage Wars by A&E from A+E Global Media and 50 Cent Action from Lionsgate.
LG Smart TV users in the U.S. can also enjoy LG Channels Showcase, a curated premium owned-and-operated channel powered by partnerships with top film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment. Boasting a selection of original content, LG Channels Showcase brings award-winning original docu-series LG Presents: The Rivalries, which highlights intense college sports competition, and Taste of Tennessee, celebrating local culinary culture. LG has also introduced its first reality competition series, Estate of Survival, featuring LG’s AI-powered home appliances through engaging and creative storytelling.
In partnership with BBC Studios, LG has expanded its free channel lineup in both the U.S. and Europe. LG TV owners in the U.S. now have access to Britbox Mysteries, Bargain Hunt, BBC Drama and Dinos 24/7. Meanwhile, six new FAST channels1 have been added to LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region. Viewers can experience high-speed thrills with Top Gear or explore a font of knowledge from BBC History, BBC Food and BBC Travel. The new channels also include classics like BBC Drama and Doctor Who, engaging viewers with an array of exciting options.
For viewers in Europe, LG presents LG 1, the company’s free ad-supported owned-and-operated channel featuring popular premium content through key partnerships that include NBCUniversal, Fremantle, Lionsgate and Filmrise. In partnership with NBCUniversal, LG 1 is bringing the exclusive first window premiere of the latest in the franchise Law & Order Toronto: Criminal Intent. From Fremantle comes the first exclusive window of the hit U.S. show Sullivan’s Crossing. Viewers can also enjoy acclaimed series such as Mad Men, Black Sails and Law & Order: Criminal Intent on LG 1 Spotlight, as well as a wide range of films on LG 1: Film.
In addition, the Sony One channels offer a diverse range of classics and hits. Highlights include Seinfeld on Sony One Comedy TV, Breaking Bad on Sony One Thriller TV and fan favorites like Bewitched on Sony One Faves.
LG’s focus on expanding tailored channel programming and original content has resulted in strong user engagement, with global viewing hours on LG Channels increasing by over 40 percent year over year.2
LG remains committed to enriching the viewing experience by expanding content partnerships and offering UI upgrades, enabling viewers to easily access and enjoy a compelling curation of content tailored to their specific preferences and interests. Stay connected with
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1 “Top Gear” is available on LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region; BBC History, BBC Food, and BBC Travel are available on LG Smart TVs in Germany; BBC Drama and “Doctor Who” are available on LG Smart TVs in France, Italy and Spain.
2 As of March 2025 LG internal data.
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By News Reporter
LG Smart TV Users Can Dive into the Xbox App and Stream Hundreds of High Quality
Games With Xbox Game Pass Ultimate
SEOUL, April 24, 2025 — LG Electronics (LG) has announced the arrival of the highly anticipated Xbox app on LG Smart TVs this week, allowing users to stream Xbox games on the big screen at home. LG Smart TV owners in over 25 countries1 are now able to play the latest indie hit to the biggest AAA titles directly through the Xbox app on their LG Smart TVs.
Conveniently accessible from the Gaming Portal2 and the LG Apps, the Xbox app enables LG TV owners to jump straight into gameplay from day one with Xbox Game Pass Ultimate, launching hundreds of titles from Activision, Bethesda, Blizzard, Mojang, Xbox Game Studios and more – with just a compatible controller. The Xbox app is available on LG TVs and select smart monitors running the latest webOS 24 and newer versions,3 and it will soon be available on StanbyME screens.
With an Xbox Game Pass Ultimate membership, users can explore a dynamic lineup of games, from action-packed titles like Call of Duty®: Black Ops 6 to popular titles like Avowed, South of Midnight or eagerly awaited upcoming releases like Towerborne. Game Pass Ultimate members can also conveniently stream a select catalog of games they already own, such as NBA 2K25 and Hogwarts Legacy, adding even greater flexibility to their gaming experience.
LG remains dedicated to delivering the ultimate home entertainment experience with its cutting-edge TVs and top-of-the-class built-in platform, webOS. Through its partnership with Xbox and the launch of the Xbox app, LG elevates gaming with the precision of game-changing OLED TVs and the brilliant and vivid action of the latest QNED TVs, including unrivaled gameplay upscaled to 4K for lifelike visuals, while offering a convenient interface on LG Smart TVs to enjoy a vast library of games with cloud gaming.
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1 Xbox cloud gaming is available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK and USA.
2 Gaming Portal is available on LG screens running webOS23 and beyond in Austria, Belgium, Brazil, Canada, Chile, Denmark, France, Germany, Italy, Ireland, Mexico, Netherlands, Poland, Spain, Sweden, Switzerland, Turkiye, UK and USA and will expand to more markets and down to LG screens running webOS 6.0 by the second quarter.
3 Including 2022 OLED TVs, 2023 OLED, QNED, NanoCell and UHD TVs – which have been updated to software version 23.20.01 or higher.
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By Bhanu Kumar
Unable to get Airtel xstream app on lg content store. Plz make the app available on lg content store.
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By News Reporter
In today’s fast-evolving digital landscape, technology continues to redefine how businesses engage with their audiences. To stay ahead, companies are embracing innovative content creation methods that deliver immersive, high-quality experiences, capturing attention and driving deeper engagement.
LG has taken a major leap forward in content production with the launch of its state-of-the-art virtual production studio at its North American headquarters in New Jersey, USA. A potential first in the consumer electronics industry, this in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio, emphasizing efficiency and sustainability.
At the core of the LG Virtual Production Studio is the company’s award-winning commercial LED display technology, featuring a 1.5mm pixel pitch display spanning two walls. This setup enables immersive, cost-effective and flexible content creation, complemented by cutting-edge technologies from LG’s partners, including the Megapixel HELIOS Controller and Mo-Sys Camera Tracking Solutions/Server.
Further strengthening its capabilities,
link hidden, please login to view, a leading developer of virtual production solutions and camera robotics. This collaboration seamlessly integrates LED displays and controllers with Mo-Sys’s XR technology to create a comprehensive XR solution. In the LG Virtual Production Studio, the HELIOS Controller allows multiple users to operate the Mo-Sys Camera Tracking Solutions/Server platform in real time without the need for additional software.
The studio significantly enhances production efficiency by reducing set build times. Advanced features such as parallax motion and real-time rendering enhance realism and adaptability, offering greater creative flexibility, increased content output and cost savings. Looking ahead, the studio plans to produce episodic content and collaborate with brands, further reinforcing LG’s commitment to innovative storytelling.
Beyond creative benefits, virtual production reduces the need for costly physical sets and on-location shoots, minimizing environmental impact while streamlining production workflows. This shift helps reduce environmental impact while making content creation faster and more adaptable to a variety of creative demands.
The LG Virtual Production Studio features a 25-foot, two-wall display constructed from two large 1.5mm pixel pitch LG MAGNIT Studio Series LBAG015-G3 Direct View Micro LED displays, positioned at a 90-degree angle. Despite being a compact 1,000-square-foot space – small compared to conventional studios – this setup delivers limitless creative possibilities with ultra-realistic backgrounds and seamless special effects. Unlike traditional LED displays with wider pixel pitches that require large studios to avoid visible pixels, LG MAGNIT technology enables high-quality content creation within a compact footprint.
LG’s global in-house creative agency, HSAD, plays a pivotal role in maximizing the studio’s potential, leveraging its cutting-edge tools to craft compelling narratives that resonate with diverse audiences. The establishment of this advanced studio marks a significant milestone for LG, underscoring its commitment to innovation and sustainability in content creation.
By investing in an in-house virtual production studio, LG is redefining creativity – producing high-quality content faster with less environmental impact and new levels of creative freedom.
To learn more about Studio Series LBAG015-G3 Direct View Micro LED displays, visit .
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By News Reporter
Company Continues to Strengthen Its Industry Leadership With
Advanced Commercial Display Technologies and Customized Solutions
SEOUL, Feb. 4, 2025 — LG Electronics (LG) is unveiling its latest digital signage innovations at Integrated Systems Europe (ISE) 2025, taking place in Barcelona, Spain, from February 4-7. LG’s exhibition booth, themed “Customized Solutions, Optimized Growth,” features dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience.
Presenting Elevated Visual-spatial Experiences with LG’s AI-powered Kinetic LED
LG is set to capture the attention of ISE visitors with its gigantic “shape-shifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthrall, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements.
Visitors to LG’s booth can also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences.
In addition to the captivating Kinetic LED, LG is showcasing a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behavior analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG is also teaming up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology.
Upgraded LG MAGNIT Micro LED Displays to Meet Growing B2B Demand for Ultra-High-Definition Screen Solutions
LG has upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the rear of the display; a task that could only be performed from the front on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colors and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone.
Introducing LG’s High-Brightness Outdoor Signage with Anti-Discoloration
At ISE 2025, LG is debuting its high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight.
In 2024, LG’s Anti-Discoloration technology became the first solution of its kind to receive verification from Underwriters Laboratories (UL), the globally respected standards and testing organization. To highlight its impressive lineup of customized displays with yellowing-resistant tech, LG has set up a number of simulated outdoor environments within its ISE booth, such as a bus stop, sports stadium and a drive-thru restaurant.
Comprehensive Display Solutions for Retail: From Customizable Kiosks to Fire-Safe Digital Signages with Flame-Resistant Casing
In the Retail Zone of LG’s ISE booth, visitors can explore a comprehensive selection of solutions tailored for retail environments. The display includes LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).*
LG’s booth also features the full lineup of LG CreateBoard solutions tailored for both educational and corporate settings. The lineup consists of three models: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core, each designed to cater to a variety of user requirements. The LG CreateBoard Pro stands out as the premium model, offering advanced features for enhanced performance, while the LG CreateBoard Core delivers essential functionality in a cost-effective package.
Additionally, LG is putting the spotlight on LG Business Cloud, an online platform enabling the convenient, centralized management and operation of the company’s commercial displays. Collectively, the innovations on display at ISE 2025 emphasize LG’s commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and enhance user experiences.
“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while also enabling transformative customer experiences and supporting the growth and success of our clients.”
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* Tested for flame spread and fire resistance by global testing organizations SGS and TÜV Rheinland, with certifications covering a total of 22 LG digital signage models.
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