By News Reporter
LG Marks Next Major Phase of Its CTV Advertising Business
SEOUL, Sep. 15, 2022 – LG Electronics (LG) today announced a rollout of LG Ads Solutions proprietary automatic content recognition (ACR) technology across LG TVs globally, beginning this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs across 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia.
The new ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. and with the rollout, LG CTV data will be available exclusively through LG Ads Solutions.
“Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the business globally,” said Chris Jo, Senior Vice President and Head of Platform Business at LG Electronics Home Entertainment Company. “This rollout of the new ACR is another great milestone that demonstrates its commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.”
CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.”
The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent certain TV ads were aired in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.
The data can also be used to measure the effectiveness of ads, such as if an ad drove viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service.
LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint audience segments and optimize reach, frequency and ad effectiveness across linear and streaming television.
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By GL Sobew
Hi all. After nearly 5 years of loyal service, I was surprised tonight when I turned on my Bedroom TV. And nothing happened. Oh, the red light comes on, flashes 3 times and goes out, but the screen remains black. So I go online and search. Find a few Youtube videos of people with the same issues, but none of their "power cycling" trick worked. Well, one exception, when I unplug the TV for 30 seconds, then press and hold the manual power button (On the TV not the remote.) for 30 seconds, then plug the TV back into a different socket, the screen flashes on briefly, mostly just a white screen, but my wife thinks she saw some text very briefly. (Split Second) I was on a 6-foot ladder and didn't see it. Just the white flash. As if it was "trying" to start up" but something was preventing it. A burnt, doohickey or thingamajigger. Something like that.
I also pulled the batteries from the remote and held that power button for 30 seconds, and then put the batteries back in and pressed ON, same result. I think this tells me it's not the screen. Can anyone share any fixes or knowledge about what I might be up against? Is the TV Done after only 5 years? Is it a common issue that can be self-fixed, or will I need an expensive service call? Any guidance I can get will be appreciated. Thanks
I have an LG OLED55C6P TV. Because of hearing difficulties, I generally use bluetooth headphones when watching the TV. As far as I have been able to determine, there appears to be no way to use the headphones and also have the TV speakers working at the same time. This means that if I'm watching TV, no one else can watch and listen unless they have headphones. Am I missing something? Is there a way to have the headphones and TV speakers working at the same time?
By News Reporter
LG Consolidates Position as Leader of Premium TV Market with Extensive Range of
Large Screen TVs Leveraging Latest Display Technologies
SEOUL, Aug. 29, 2022 — LG Electronics (LG) has announced that the world’s largest OLED TV, the LG OLED evo Gallery Edition TV, model 97G2, will soon be available for purchase in global markets. Specific launch dates for key markets will be shared in the following weeks.
The 97G2 has an awe-inspiring 97-inch screen that leverages LG’s self-lit OLED technology to deliver immersive viewing experiences on a grand scale. With the arrival of its biggest-ever screen size, the company’s 2022 OLED TV lineup now boasts stellar 42-, 48-, 55-, 65-, 77-, 83-, 88- and 97-inch options.
The undisputed leader of the global premium TV market for nine consecutive years,1 LG OLED has become the choice of millions of consumers worldwide. OLED TVs employ self-lit pixels that can be turned on and off individually to reproduce perfect blacks, incredibly natural colors and infinite contrast. Backlight-free, OLED allows for the creation of unprecedented form factors such as flexible and rollable TVs.
At IFA 2022, LG will be showcasing the brand-new model, 97G2, as part of its expanded lineup of premium TVs, which includes a growing number of superb, ultra-large screen sizes designed for memorable home viewing experiences. The company will also show off the diversity of its cutting-edge display technologies, with models from its outstanding OLED, Micro LED and QNED TV ranges on exhibit at its IFA booth.
According to a recent market research report,2 OLED TVs will account for 55 percent of the European premium TV market this year, and 66 percent by 2023. The report also forecasts that, in 2022, global shipments of TVs over 70-inches will reach approximately 14.9 million units, increasing to nearly 17.1 million units next year. With its widening portfolio of large and ultra-large screen OLED TVs, LG is well positioned to continue its dominance of the premium TV segment in Europe, and worldwide.
One of the stars of LG’s IFA exhibit, the 97-inch LG OLED evo Gallery Edition TV utilizes the company’s OLED evo technology, α (Alpha) 9 Gen5 AI Processor and advanced picture algorithms to deliver lifelike images and a genuinely immersive, cinematic viewing experience. The 97-inch G2 series model also incorporates LG’s flush-to-the-wall Gallery Design, offering a seamless, integrated look that will instantly elevate the most luxurious home movie theater.
Headlining LG’s stunning lineup of 8K TVs at IFA are the 88-inch LG SIGNATURE OLED 8K (model 88Z2) and 86-inch QNED TV (model 86QNED99). Both ultra-large models combine jaw-dropping size, the superior sharpness of the 8K (7,680 x 4,320) resolution and LG’s latest display technologies to make content of any genre more immersive. With over 33 million self-lit OLED pixels, the 88Z2 presents an amazing level of detail, along deep, dark blacks, infinite contrast and lifelike colors that remain true across a wide viewing angle. Meanwhile, the 8K 86QNED99 equips LG’s Quantum Dot NanoCell and Precision Dimming technologies to deliver sharp, vibrant images on its impressive 86-inch screen.
Also on show in Berlin is LG’s massive 136-inch 4K Micro LED (3,840 x 2,160). This innovative home entertainment solution presents first-class picture quality on a spectacular scale, pairing micrometer-sized self-lit pixels with a modular design.
Visitors to IFA 2022 (September 2-6) can check out all of LG’s latest flagship TVs, including the world’s first 97-inch OLED TV, at its booth in Hall 18, Messe Berlin.
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1 Source: Omdia (In terms of units shipped over the 9-year period from 2013-2021)
2 Source: Omdia ( link hidden, please login to view)