LG Launches Stylish and Powerful PuriCare AeroBooster Air Care Solution
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By News Reporter
World’s First Android Based Concurrent Multi-User Framework Redefines
In-Vehicle Experience With Single OS Solution
SEOUL, April 29, 2025 — LG Electronics (LG), a mobility sector technology leader, and MediaTek, a global semiconductor company, are showcasing their Android-based Concurrent Multi-User (CMU) framework applied to In-Vehicle Infotainment (IVI) systems at the Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025), one of Asia’s largest and most influential automotive exhibitions, from April 23 to May 2.
The CMU framework is the first of its kind to be implemented on Google’s Android* Automotive OS (AAOS). This groundbreaking solution enables passengers to simultaneously use multiple displays on a single Android OS, addressing the growing need for enhanced in-vehicle content consumption as displays become larger and more diverse in the Software-Defined Vehicle (SDV) era.
The innovative framework provides vehicle occupants with a seamless multi-device Android experience within a unified system. Drivers can use the navigation system while the front-seat passenger streams videos and the rear-seat passengers play games – all simultaneously and independently, in accordance with safety regulations.
Previously, typical vehicle setups with a Center Information Display (CID) and two Rear Seat Entertainment (RSE) displays required multiple Android Virtual Machines (VMs). The CMU technology streamlines this setup by running everything on a single Android OS, reducing CPU, memory and storage requirements while minimizing system load.
The CMU framework transforms in-vehicle experiences by creating personalized digital spaces for passengers. Each user can log into their own display, connect Bluetooth headphones or gaming controllers, manage privacy settings and can even share movies, gaming and audio across multiple displays. Parents can set parental controls to ensure a safe and age-appropriate experience for children.
Automotive OEMs benefit as well, as the CMU framework’s efficient architecture supports sophisticated user experiences even on lower-spec CPUs, reducing costs and resource demands.
The CMU framework was introduced as a key feature of AAOS15. Beyond AAOS’s core functions, LG offers exclusive features such as independent Bluetooth headset support, Text-To-Speech, parental controls and easy mirroring using gestures. LG leverages its decades of expertise in optimizing the performance of Android mobile devices, which it gained while operating a mobile business.
In August 2024, LG and MediaTek announced the integration of MediaTek’s latest automotive system-on-chip into the CMU framework, adding more processing power to streamline development and boost efficiency. To highlight its potential ahead of commercialization, the companies are jointly presenting an IVI solution consisting of one CID and two RSE displays.
“By demonstrating the live CMU framework capability on the MediaTek Dimensity Auto Cockpit MT2718, we are highlighting the future of in-vehicle experiences,” said Mike Chang, Corporate Vice President at MediaTek. “These solutions meet automotive-grade reliability standards, enabling automotive OEMs to create new designs in confidence.”
“Our commitment to revolutionizing in-vehicle experiences through innovative technologies like the CMU framework is another major step toward realizing our mobility vision,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Looking ahead, we will continue to expand our work with industry leaders like MediaTek to develop more integrated, intelligent solutions, transforming vehicles into true living spaces on wheels with unprecedented connectivity, entertainment and personalization.”
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* Google and Android are trademarks of Google LLC.
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By News Reporter
Elevated Viewing Pleasure With Vibrant, Accurate Color Technology and Immersive Picture
Quality of Mini LED, Powered by LG’s New α AI Processor
SEOUL, April 28, 2025 — LG Electronics (LG) is rolling out its 2025 QNED evo lineup, reinforcing its presence in the premium LCD TV segment. Marking a significant leap forward for LCD TVs, the new QNED evo TVs inherit the differentiated value of LG OLED, along with various color solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile award-winning webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color1 solution, which replaces quantum dot technology, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
With Mini LED technology2 powered by the Alpha AI processor,3 the QNED evo models boast refined light control, enhancing the contrast and accuracy of images to ensure deeper blacks, brighter highlights and well-balanced picture quality. Advanced AI algorithms effectively control each zone to deliver heightened performance, in addition to the immersive visuals of Mini LED.
To further enhance picture and sound quality, LG’s AI Picture Pro optimizes detail, depth and accuracy, fine-tuning every scene with sophisticated processing to achieve the most refined picture quality across all content.
The AI Object Enhancer identifies and enhances faces, bodies and key scene elements for greater detail and naturalism. Dynamic Tone Mapping Pro splits each scene into blocks and fine-tunes brightness and contrast, creating more vivid and lifelike visuals. Complementing these enhancements, AI Sound Pro immerses viewers in virtual 9.1.2 surround sound, enriching depth and spatial clarity through the TV’s built-in speakers.
The lineup also boasts highly personalized features, thanks to AI technology that can understand each user’s unique audio and visual preferences. Analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard takes customization to a new level, recommending tailored audio and visual modes for each user.
For added convenience, LG introduces an AI button on the AI Magic Remote, providing intuitive voice recognition and effortless navigation. The remote’s pointer function works like a computer mouse, allowing users to easily explore content and adjust viewing modes.
A suite of AI-powered features creates a deeply personalized entertainment experience. AI Voice ID recognizes individual voices to switch profiles and recommend personalized content. LG AI Concierge analyzes viewing history and user habits to provide curated content suggestions and keyword recommendations, while AI Search – powered by a Large Language Model4 – understands conversational context and user intent for more intuitive content discovery. Microsoft Copilot integration further streamlines the process, helping users find and organize complex information efficiently, and the AI Chatbot identifies potential user challenges and offers timely, effective solutions.
The 2025 QNED evo models elevate the user experience through these advanced AI features and the award-winning webOS 25 smart TV platform. Powered by the new Alpha AI processor, webOS 25 offers enhanced personalization and convenience. Extending benefits beyond the initial purchase, LG’s webOS-powered TV owners can enjoy the most up-to-date smart TV experience for five years.
The new QNED evo models can also function as central smart home hubs. The Home Hub offers multi-platform connectivity via LG ThinQ and Google Home integration, allowing users to manage their smart home devices through a single, intuitive interface. Support for Apple AirPlay and Google Cast enhances mobile compatibility, enabling seamlessly content sharing from personal devices to the big screen.
Gamers will appreciate the QNED evo TVs’ powerful gaming capabilities, including fluid motion, vivid visuals and easy in-game controls. As a central gaming hub, the LG Gaming Portal serves as an effortless way for gamers to discover new titles and enjoy the ones they already love. Through partnerships with leading cloud gaming services, along with many native webOS app games, LG delivers a wide selection of games across various genres, allowing users to play instantly without the need for gaming consoles or downloads. Supporting 4K 144Hz5 with AMD FreeSync Premium, these TVs boost fluid and clear motion that keeps up with every move without judder or visual hiccups.
Highlighting the lineup is the QNED9M, LG’s first QNED TV that can seamlessly transmit both audio and video wirelessly via True Wireless technology.6 This innovation, previously exclusive to the LG OLED evo M series, now extends to QNED, giving more customers the ability to enjoy high-definition 4K content wirelessly without picture quality loss or delay.
By connecting to the Zero Connect Box, the QNED9M can transmit audio and video wirelessly at up to 144Hz, without latency or loss in picture and sound quality, while still meeting the criteria of an AMD FreeSync Premium experience. What’s more, the Zero Connect Box eliminates the need for gaming consoles and set-top boxes around the screen, resulting in a sleek, clutter-free setup.
Offered in sizes ranging from 50 to 100 inches, the 2025 QNED evo models meet the diverse needs of today’s consumers. As demand for ultra-large screens continues to rise, LG’s new 100-inch QNED TV delivers a cinema-quality experience – bringing immersive, theater-like visuals into the home.
LG’s 2025 QNED evo TV lineup will be available starting in May in Korea, the U.S. and European countries, with other markets to follow throughout the year. To learn more about products,
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1 While Dynamic QNED Color technology is applied across the QNED evo lineup, the specific implementations and specifications may differ across each QNED evo model.
2 The QNED9M, QNED85 and QNED92 models feature Mini LED technology.
3 The QNED9M, QNED85 and QNED92 models are equipped with the Alpha 8 AI Processor.
4 Available in US and Korean markets at the initial launch.
5 100, 86, 75 and 65-inch sizes of QNED87, QNED86 and QNED85 models support 144Hz; 55 and 50-inch sizes of QNED87, QNED86 and QNED85 models support 120Hz. The feature only works with games or PC inputs that support 144Hz.
6 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
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By News Reporter
Designed for Elevated Home Living, Company’s Premium Residential Air Conditioner
Effortlessly Blends Advanced AI Technology With Artful Aesthetics
SEOUL, Mar. 6, 2025 — LG Electronics (LG) is unveiling the ARTCOOL AI Air, an advanced cooling and heating solution designed to deliver optimal indoor comfort, sophisticated style and convenient usability. Adopting LG’s advanced AI Core-Tech, this impressive residential air conditioner learns from users’ preferences to provide personalized climate control and improved energy efficiency.
The ARTCOOL AI Air leverages AI-powered climate optimization to create a more comfortable living environment. Its AI Air mode intelligently adjusts airflow strength and direction in real-time, taking into account the room’s layout and occupants’ positions. Compatible with the ThinQ app, users can remotely monitor and customize airflow settings to suit their preferences. In addition, the Sleep Timer+ function enhances comfort by regulating temperature and airflow based on individual usage patterns, creating the ideal conditions for a restful night’s sleep.
Boasting a sleek, modern-minimalist design, LG’s latest ARTCOOL fits seamlessly with a wide range of contemporary interior styles. The new model’s black mirror glass finish and the series of horizontal bars composing the grille at its lower edge add a touch of luxurious refinement to any room. The grille not only provides a subtle yet striking visual contrast to the reflective black surface above it but also plays a crucial role in enhancing airflow distribution. When airflow is directed solely through the ARTCOOL’s front outlet, the distinctive multi-line grille structure helps create a “wind spread” of over 180 degrees, delivering a softer and more pleasant breeze.
Moreover, the company’s new air conditioner proactively helps users save energy with its AI kW Manager and Window Open Detection features. Accessible via the ThinQ app, the AI kW Manager provides real-time power usage data and allows users to set customized energy-usage limits, offering a convenient way to monitor and control the electricity consumption of the ARTCOOL AI Air. The Window Open Detection and the Human Detecting Sensor contribute further to the prevention of energy waste. The Window Open Detection feature switches the air conditioner to energy-saving mode when it detects a sudden change in temperature, while the Human Detecting Sensor activates energy-saving mode when it senses the room has been unoccupied for a period of time.
“The ARTCOOL AI Air combines sophisticated design with LG’s cutting-edge AI and air conditioning technologies to provide personalized comfort, premium style and intelligently energy savings,” said James Lee, president of the LG ES Company.
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By News Reporter
Perfect for Any Living Environment, Company’s Latest Air Purifier Presents
a Chic, Compact Design and Superb Air Purification Performance
SEOUL, Feb. 6, 2025 — LG Electronics (LG) is introducing the LG PuriCare AeroHit, an advanced air care solution designed to seamlessly integrate into any living space while delivering superb indoor air quality. Boasting advanced purification capabilities, convenient features and a modern, minimalist aesthetic, the AeroHit brings both comfort and style at home.
The LG PuriCare AeroHit delivers fresher, safer air at home with its Aero Series H Filter – a multi-layer “360-degress” filtration system that effectively reduces dust particles, odors, viruses and allergens while also absorbing various airborne pollutants. In addition, its Particulate Matter (PM) 1.0 sensor* detects ultrafine dust as small as 0.01 micrometers, enabling real-time air quality monitoring. The AeroHit automatically adjusts its purification performance to maintain optimal indoor conditions.
Setting itself apart from conventional air purifiers, the AeroHit features an ultra-slim, space-saving design that would fit effortlessly into even the smallest rooms. Its muted matte finish complements a variety of interior styles, while the integrated LED display provides intuitive control and air-quality updates. Along with the standard model, LG is launching the PuriCare AeroHit Pet, designed specifically for pet-friendly households.
“The AeroHit combines outstanding air purification performance with a stylish, space-saving design, embodying our commitment to innovative air care solutions for a better life at home,” said Hong Sun-yeul, head of LG’s Air Care Business Division. “LG will continue to address the needs of customers by developing products that foster healthier and more comfortable living environments.”
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* The PM 1.0 sensor provides real-time air quality updates that can be monitored on the display or via the mobile app.
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