LG Becomes First Home Appliance Brand to Launch Rental Service in Taiwan
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By News Reporter
In a groundbreaking step toward redefining its audio experience, LG officially launched its highly anticipated LG “xboom by will.i.am” audio lineup in the United States on April 14. To celebrate the occasion, LG welcomed multi-platinum artist, tech innovator, and Founder and CEO of FYI.AI, will.i.am to its North American headquarters for the first time. The visit marked not just a product debut, but the beginning of a new era for LG’s xboom brand, one infused with artistic vision and cutting-edge sound crafted in collaboration with will.i.am himself.
will.i.am ascended the iconic “Life’s Good” stairs at the North American Headquarters and began his day meeting with Jung Kyu-hwang, CEO of LG Electronics North America, to discuss their shared enthusiasm for the partnership and the future of the xboom brand.
will.i.am signed 50 exclusive posters featuring him alongside the LG xboom Grab, one of the standout speakers in the new lineup. He also took time to sign branded notecards for LG employees and special guests, adding a thoughtful touch to the day. The LG audio team surprised him in return with a swag bag filled with every product in the new xboom lineup, complete with a custom “xboom by will.i.am” luggage tag – a small nod to the collaboration’s unique fusion of tech and style.
The special day, consisting of media, marketing and employee engagement activities, kicked off with a private Q&A session followed by in-depth demos, attended by media and influencers, and hosted by Aaron Westbrook, LG’s head of Audio Marketing. The two discussed how the LG “xboom by will.i.am” partnership came about, what fuels and inspires his creativity, and where his passion for artificial intelligence and technology originated. will.i.am also demoed RAiDiO.FYI on his LG xboom Grab speaker, opening up a conversation between himself and an AI persona named Fyin.
The hands-on demo session generated many “wow” moments. Phones were out and cameras rolled as the xboom speakers endured a series of durability tests, including being buried in sand and submerged in water, showing impressive results. Jack Kiledjian and Scott Cohen from LG’s Customer Value Enablement team also ran blind sound tests against competitor products, allowing attendees to compare and hear the superior performance of the LG “xboom by will.i.am” speakers without bias.
In a surprise appearance at the LG cafeteria, will.i.am stepped in as emcee for an “xboom by will.i.am” product raffle. Winners took home a variety of items from the new audio lineup, along with signed will.i.am posters, turning an ordinary lunch into an unforgettable moment.
Keeping the energy going, will.i.am headed to LG’s state-of-the-art Virtual Studio to film an unboxing video alongside Speedy Morman, well-known influencer and host of “360 with Speedy.” The video blended entertainment, tech, and content creation into a fun and engaging showcase of the entire new LG xboom lineup.
To cap off the eventful day, LG and will.i.am hosted a private meet-and-greet with randomly selected employees. Each winner received a professional photo with will.i.am and a signed commemorative poster. Employees were encouraged to share their snapshots on social media to spread the excitement and amplify the launch buzz beyond the LG campus.
This special day was a celebration of collaboration, creativity and community. Through his visit, will.i.am helped foster a deeper connection between the media, influencers, LG U.S. employees and the new xboom lineup, giving them a front-row seat to the innovation behind the brand’s new sound identity.
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By News Reporter
Company Achieves Record-Breaking First-Quarter Revenue
Driven by Balanced Growth in Home Appliance and B2B Sectors
SEOUL, April 24, 2025 — LG Electronics Inc. (LG) today announced consolidated revenue of KRW 22.74 trillion and operating profit of KRW 1.26 trillion for the first quarter of 2025. This marks the highest first-quarter revenue in the company’s history and the sixth consecutive year in which operating profit surpassed KRW 1 trillion during the first quarter. Strong performance was driven by qualitative growth across key business areas, especially in B2B, non-hardware segments (such as subscriptions and webOS platform) and direct-to-consumer (D2C) sales.
Vehicle solutions and heating, ventilation and air conditioning (HVAC) – both critical to LG’s B2B strategy and future growth – delivered record-breaking quarterly revenue and operating profit. Combined operating profit from the Vehicle Solution Company and Eco Solution Company increased 37.2 percent year-over-year, with revenue climbing 12.3 percent.
The Home Appliance Solution Company, LG’s flagship business and primary profit generator, also recorded its highest-ever quarterly revenue while maintaining global market leadership. The business is rapidly transforming through innovative models such as subscription services and D2C sales. Meanwhile, the media and entertainment segment demonstrated solid performance, led by continued growth in LG’s webOS-based advertising and content platform.
The LG Home Appliance Solution Company reported first-quarter revenue of KRW 6.70 trillion and operating profit of KRW 644.6 billion. Compared to the same period last year, revenue increased by 9.3 percent, setting a new record, and operating profit grew by 9.9 percent. The Company continues to maintain its market leadership while accelerating the growth of its subscription and D2C sales.
Looking to the second quarter, the Company anticipates increased uncertainty due to shifting global trade policies and increasing market competition. To address these challenges, the Company will expand its portfolio of new and volume-zone products, while deepening its focus on subscription and online businesses. Additional priorities include focusing on opportunities in B2B such as built-in appliances and external sales of key components like motors and compressors. Profitability efforts will center on enhancing cost competitiveness through optimizing operational efficiency.
The LG Media Entertainment Solution Company posted first-quarter revenue of KRW 4.95 trillion and operating profit of KRW 4.9 billion. While TV demand remained soft, growth in webOS-based advertising and content services made a greater contribution to performance. Revenue remained in line with the previous year, though profitability was impacted by rising LCD panel prices and higher marketing spend.
In the second quarter, the Company will seek to create synergies across its display-focused businesses, including TVs, commercial displays, and IT products such as laptops and monitors. While the market recovers slowly, the Company will emphasize profitability, particularly through premium products. The expanding webOS-based platform will aim to increase geographic reach and product base while advancing strategic partnerships with content providers to maintain its growth trajectory.
The LG Vehicle Solution Company recorded its highest-ever quarterly revenue and operating profit, with revenue of KRW 2.84 trillion and operating profit of KRW 125.1 billion. Growth continues to be powered by a robust order backlog totaling KRW 100 trillion. Notably, profitability improved in the in-vehicle infotainment business, where premium product share is steadily increasing. In the second quarter, the Company aims to sustain revenue growth and solidify a stable profit structure by expanding high-value product sales, optimizing operations in the EV component business, and enhancing resource efficiency.
The LG Eco Solution Company also achieved record-high quarterly revenue and operating profit. First-quarter revenue reached KRW 3.05 trillion, with operating profit of KRW 406.7 billion, resulting in a strong operating margin of 13.3 percent. Year-over-year, revenue rose 18.0 percent and operating profit grew 21.2 percent. Since the beginning of 2025, LG has operated its HVAC business as an independent division, with noticeable performance gains driven by efficient resource allocation and a B2B-focused organizational structure.
Alongside the Vehicle Solution Company, the Eco Solution Company serves as a core engine of LG’s B2B growth. In the second quarter, the Company will seek to expand sales of new residential HVAC products and secure commercial air conditioning contracts in emerging markets. It also plans to target large-scale industrial and power-generation projects – including AI data centers – by leveraging its ultra-large chiller solutions.
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By News Reporter
Company’s Outstanding Efforts in Delivery and Collaborative Cost Reduction
Recognized by the World’s Largest Car Manufacturer
SEOUL, April 22, 2025 — LG Electronics (LG), a mobility sector technology leader, has been awarded the 2024 Excellent Value Improvement Award by Toyota Motor North America (TMNA) for the first time. The award was presented at TMNA’s Annual Supplier Business Meeting in the U.S. This award recognizes LG’s contributions to component quality and technological innovation in Toyota’s largest market, North America.
To determine the award winners, TMNA evaluates supplier performance based on key criteria such as technology and development, supplier diversity, value improvement, Value Analysis achievement, quality, launch and value chain promotion. LG was highly commended for its outstanding delivery and proactive support of cost innovation initiatives. The company’s commitment to on-time, high-quality supply chain management has ensured seamless operations for Toyota, while its collaborative approach to cost optimization prioritizes continuous improvement over simple price reductions. LG also excelled in Manufacturing Improvement, demonstrating resilience and operational excellence in the challenging post-pandemic landscape.
LG has been a trusted partner of Toyota since supplying Navi-box components for its vehicles in 2011. This partnership expanded in 2019 to include advanced telematics solutions for TMNA. The LG Vehicle Solution Company leverages its expertise in 5G telematics technology to deliver advanced connectivity solutions tailored for the automotive industry. The company provides versatile telematics control units (TCUs) available in both standalone and integrated-antenna configurations. These TCUs feature cutting-edge capabilities, including 5G connectivity, Vehicle-to-Everything (V2X) communication and robust cybersecurity measures. Such innovations enable automakers to offer seamless connectivity, efficiently supporting the growing demands of connected and autonomous driving. Through close collaboration with global automakers, LG continues to drive innovation and reinforce its leadership position in automotive telematics.
“LG’s commitment to collaboration and continuous improvement has been outstanding,” said Ryan Grimm, Group Vice President of TMNA R&D Purchasing Supplier Development. “We appreciate LG’s proactive approach to meeting our evolving needs and look forward to building on this strong foundation as we move forward together.”
“This highly esteemed award validates our efforts in advancing automotive technology and underscores our commitment to collaboration and building customer trust,” said Brad Oh, president of LG Vehicle Solution USA. “Our advanced telematics solutions prioritize vehicle connectivity and safety, helping Toyota realize its vision for the future of mobility through cutting-edge technologies and continued partnership.”
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By News Reporter
The Company Achieves Record-High First-Quarter Revenue
Surpassing KRW 22 Trillion
SEOUL, Apr. 7, 2025 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first-quarter of 2025, reporting a consolidated revenue of KRW 22.7 trillion and operating profit of KRW 1.3 trillion.
This marks the first time LG’s first-quarter revenue has exceeded KRW 22 trillion. Despite ongoing macroeconomic challenges, including a global economic slowdown, the company’s focus on “qualitative growth” businesses played a key role.
Especially in B2B sectors, the Eco Solution (ES) business has been the primary driver of growth in both revenue and profitability. Other areas—such as subscription services, webOS-based advertising and content, and direct-to-consumer (D2C) sales—also contributed to the company’s record-breaking results.
Operating profit exceeded KRW 1 trillion for the sixth consecutive year, continuing to reflect a stable profit structure. Increased revenue from high-margin areas created a strong operating leverage effect, helping to sustain a stable profit structure. Additional drivers of profitability included efficient resource allocation, normalization of raw material and logistics costs, and enhanced agility in global production operations.
In the home appliance solution business, LG’s premium products maintained strong leadership in the global market. The built-in appliance business – a B2B segment – alongside key component sales such as motors and compressors, also contributed meaningfully to the performance.
The company’s subscription business, which combines hardware and services, is rapidly expanding. In 2025, LG plans to further strengthen its subscription-ready product lineup and customer care services, while also accelerating the global rollout of its subscription model.
In the media and entertainment solution business, from this year, LG is integrating its display-based businesses – including TVs, IT (laptops, monitors) and ID (commercial displays) – to generate synergy in its webOS-based advertising and content platform, traditionally centered around smart TVs.
LG’s 2025 TV lineup introduced enhanced AI features such as personalized content recommendations, superior picture quality and immersive sound. New products like the ultra-light LG gram Pro AI laptop and the portable LG StanbyME 2 lifestyle screen received positive responses from global markets. The commercial display segment also secured several large-scale international contracts.
The vehicle solution business, continues to expand sales of high value-added products, especially in in-vehicle infotainment (IVI) systems, while diversifying into automotive content platforms. LG Magna e-Powertrain is strengthening its competitiveness through advanced motor and inverter technologies and is enhancing operational capabilities at global production sites to support long-term growth. Meanwhile, the automotive lighting business is accelerating development of next-generation technologies, such as high-resolution and intelligent lighting systems, while improving overall efficiency.
The heating, ventilation and air conditioning (HVAC) business began operating as an independent Company in the first quarter. By focusing business capabilities on the essence of the order-based HVAC business and the characteristics of customers, the company is increasing its contribution to profitability.
In the commercial HVAC space, LG secured major overseas contracts in markets such as Singapore, thanks to its ability to provide localized, tailored solutions. Going forward, LG aims to make HVAC a core pillar of its B2B portfolio by leveraging its proprietary technologies in compressors, fans, heat exchangers and AI engines.
In the residential market, LG plans to maintain its leadership with AI-powered innovations. Additionally, in industrial and power-generation sectors, the company is actively pursuing new opportunities with large-scale chiller systems.
These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month.
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
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