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By News Reporter
In a groundbreaking step toward redefining its audio experience, LG officially launched its highly anticipated LG “xboom by will.i.am” audio lineup in the United States on April 14. To celebrate the occasion, LG welcomed multi-platinum artist, tech innovator, and Founder and CEO of FYI.AI, will.i.am to its North American headquarters for the first time. The visit marked not just a product debut, but the beginning of a new era for LG’s xboom brand, one infused with artistic vision and cutting-edge sound crafted in collaboration with will.i.am himself.
will.i.am ascended the iconic “Life’s Good” stairs at the North American Headquarters and began his day meeting with Jung Kyu-hwang, CEO of LG Electronics North America, to discuss their shared enthusiasm for the partnership and the future of the xboom brand.
will.i.am signed 50 exclusive posters featuring him alongside the LG xboom Grab, one of the standout speakers in the new lineup. He also took time to sign branded notecards for LG employees and special guests, adding a thoughtful touch to the day. The LG audio team surprised him in return with a swag bag filled with every product in the new xboom lineup, complete with a custom “xboom by will.i.am” luggage tag – a small nod to the collaboration’s unique fusion of tech and style.
The special day, consisting of media, marketing and employee engagement activities, kicked off with a private Q&A session followed by in-depth demos, attended by media and influencers, and hosted by Aaron Westbrook, LG’s head of Audio Marketing. The two discussed how the LG “xboom by will.i.am” partnership came about, what fuels and inspires his creativity, and where his passion for artificial intelligence and technology originated. will.i.am also demoed RAiDiO.FYI on his LG xboom Grab speaker, opening up a conversation between himself and an AI persona named Fyin.
The hands-on demo session generated many “wow” moments. Phones were out and cameras rolled as the xboom speakers endured a series of durability tests, including being buried in sand and submerged in water, showing impressive results. Jack Kiledjian and Scott Cohen from LG’s Customer Value Enablement team also ran blind sound tests against competitor products, allowing attendees to compare and hear the superior performance of the LG “xboom by will.i.am” speakers without bias.
In a surprise appearance at the LG cafeteria, will.i.am stepped in as emcee for an “xboom by will.i.am” product raffle. Winners took home a variety of items from the new audio lineup, along with signed will.i.am posters, turning an ordinary lunch into an unforgettable moment.
Keeping the energy going, will.i.am headed to LG’s state-of-the-art Virtual Studio to film an unboxing video alongside Speedy Morman, well-known influencer and host of “360 with Speedy.” The video blended entertainment, tech, and content creation into a fun and engaging showcase of the entire new LG xboom lineup.
To cap off the eventful day, LG and will.i.am hosted a private meet-and-greet with randomly selected employees. Each winner received a professional photo with will.i.am and a signed commemorative poster. Employees were encouraged to share their snapshots on social media to spread the excitement and amplify the launch buzz beyond the LG campus.
This special day was a celebration of collaboration, creativity and community. Through his visit, will.i.am helped foster a deeper connection between the media, influencers, LG U.S. employees and the new xboom lineup, giving them a front-row seat to the innovation behind the brand’s new sound identity.
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
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By News Reporter
Imagine walking into your dream home where every appliance is top-of-the-line LG, but without the hefty upfront costs. That’s exactly what LG is making possible in Taiwan as it becomes the first major brand to launch a home appliance rental and care service in the market.
Last October, LG Taiwan unveiled its groundbreaking home appliance rental and care service at Taipei’s Chalet V, showcasing a fresh approach to modern living. The thoughtfully designed venue brought the concept to life through curated living spaces that demonstrated how premium appliances can enhance daily routines without demanding significant upfront investment.
Visitors experienced firsthand the practical benefits of LG’s rental program through an immersive showcase featuring fully-equipped living rooms, kitchens and laundry spaces. The demonstration areas highlighted how renting a complete suite of LG appliances can both upgrade living standards and provide smart financial flexibility for homeowners and renters alike.
Live product demonstrations revealed the real-world advantages of the service, while LG’s professional technicians explained the comprehensive benefits package – including full warranty coverage and scheduled maintenance visits. This hands-on approach gave visitors a clear picture of how the rental service combines premium appliance access with peace of mind through professional support.
The venue featured a home-like showcase area with themed spaces, including living rooms, kitchens and laundry rooms, demonstrating how renting a full suite of LG appliances can significantly reduce expenses while upgrading daily living experiences.
Enhancing the service’s accessibility, LG Taiwan also announced strategic partnerships with key industry leaders, such as Sinyi Realty’s Ecosystem Lead and Taishin Bank. Industry experts and retail leaders gathered to discuss the program’s market impact, including representatives from 486 Shop and SENAO International, alongside financial news anchor Liu Hanchu. The discussion highlighted how this innovative rental model represents a significant shift in consumer access to premium home appliances, offering both financial flexibility and lifestyle enhancement opportunities.
The launch has already generated substantial interest across Taiwan’s home appliance sector, with market analysts noting its potential to reshape industry standards. This pioneering service model could set new benchmarks for consumer accessibility in the home appliance market, reflecting LG’s commitment to innovative solutions that meet evolving consumer needs.
Contributed by LG Taiwan
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By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
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By News Reporter
LG Full HD Monitor (model 27BA560)1
Recent trends show that a lot of people prefer companies that take social and environmental responsibility seriously,2 and this holds true whether they’re working for them, or simply buying their products. This trend underscores the importance of Environmental, Social and Governance (ESG) principles, driving businesses worldwide to adopt more eco-friendly technologies, build low-impact facilities and design greener office spaces that are better for their employees and the planet.
Creating a more environmentally friendly office can involve a variety of measures, from using sustainable materials and installing solar panels to integrating low-carbon features. One of the simplest and fastest ways, however, is upgrading to energy-efficient IT equipment. Among the essential tools in a modern office, computer monitors stand out due to their constant use and significant influence on workplace productivity. Opting for energy-efficient monitors can significantly reduce an office’s overall energy footprint.
For businesses seeking a greener office setup, LG’s latest lineup of business monitors is an excellent choice. Featuring 20 newly launched B2B models, LG showcases its commitment to responsible product design and concern for the wellbeing of users and the environment. This isn’t just empty “marketing talk” – it’s backed by certifications from globally recognized energy and environmental standards. For example, the 27BA560 and 24BA560 models have earned the sought-after EPEAT Gold rating, while many others in the lineup boast EPEAT Silver or Bronze ratings.3 The majority of LG’s new business monitors are TCO Certified, indicating they are both energy efficient and ergonomically designed. Additionally, every model in the lineup is ENERGY STAR-certified. Beyond certifications, LG plans to calculate, manage and report on the greenhouse gas emissions associated with the lifecycle of its new monitor products.
LG Full HD Monitor (model 27BA560)1
Along with sustainability, LG’s business monitors take user comfort and productivity into consideration. The company’s versatile and efficient workplace solutions come with adjustable stands that promote good ergonomics, and eye-friendly features like Reader Mode. Designed to meet the diverse needs of professional environments, the expansive lineup offers a variety of aspect ratios (16:9 and 21:9) and screen resolutions (from Full HD to QHD) to choose from. With various ports, including USB-C, and built-in speakers and webcams,4 LG’s business monitors enable seamless video conferencing and enhanced multitasking, allowing users to charge their devices and efficiently manage their work at the same time.
With the introduction of its business monitor lineup, LG is not only supporting global businesses in their ESG efforts, but also reinforcing its own commitment to ESG-driven management and sustainable product design. The company will continue to deliver premium workspace innovations that simultaneously boost productivity, support the health of users and put less strain on the environment.
To learn more about LG’s business monitor lineup, visit the
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1 The image is staged to enhance the reader’s understanding.
2 Source:
3 EPEAT (managed by the Global Electronics Council) assesses IT products for lifecycle sustainability. Models 27BA850, 24BA850, 27BA750, 24BA750, 27BA650 and 24BA650 have all earned a Silver rating from EPEAT, while models 27BA550, 24BA550, 27BA450, 24BA450, 27BA400 and 24BA400 earned a Bronze rating.
4 Features may vary by model.
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