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By News Reporter
In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences.
What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface.
(From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution
LG SIGNATURE UX Design Team
In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with.
Reimagining the Customer Experience
Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team.
Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide.
Consistent Design Makes a Timeless Brand
The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.”
From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials.
The first-generation LG SIGNATURE lineup
In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market.
The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances.
Evolving Features, Unchanging Philosophy
While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further.
The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience.
The second-generation LG SIGNATURE lineup
Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to
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By Војин Петровић
Hello... I just purchased LG 43UQ81003LB Smart TV 43" 4K Ultra HD DVB-T2, and in setup I try to agree on 4 displayed agreements. Clicked on "select all" and then clicked Agree button... and it closes and like nothing happens, it is still asking me whatever app i try to run to agree first... what can I do?
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By News Reporter
New Video Camera Solution With LG webOS Facilitates Convenient
Medical Staff-Patient Interactions, Day and Night
SEOUL, Jan. 26, 2023 — LG Electronics (LG) is unveiling its Smart Cam Pro (model AN-VC22PR), a 4K video camera designed for use in hospitals and healthcare centers. LG Smart Cam Pro delivers sharp, clear image quality with or without the lights on, allowing seamless video communications at any time of day or night. The new model also presents healthcare solution providers with customizability through the integration of LG’s versatile webOS platform.
LG Smart Cam Pro incorporates a 4K RGB main camera and a 4K night vision camera, each offering crisp, ultra-high definition (3,840 x 2,160) images1 and 4x digital zoom. The device also implements LG’s HDR effect, which adjusts color and contrast to make the subject easier to see, even when they are backlit by strong, natural or artificial light. When paired with a TV/display2 in the patient rooms, LG Smart Cam Pro with customized solution makes it possible for medical staff to complete their rounds virtually and ascertain if a patient needs specific support before physically attending to them. Also, after accepting a call placed through LG Smart Cam Pro, the screen of the recipient’s TV3 switches from the content being viewed to the camera feed, then switches back once the call has ended.
Featuring a compact, space-saving design with a foldable mount, LG Smart Cam Pro can be placed on or near a TV or display. The device has a subtle, dark silver casing and a gloss-black front featuring a manual privacy cover that can be moved over the main lens at the user’s discretion. To provide clear communications between patients and medical staff, LG Smart Cam Pro is equipped with a built-in 4-way microphone system with echo cancellation and noise reduction.
Additionally, LG’s 4K smart camera leverages the LG webOS platform, which provides a convenient user experience with the ability to add new and customized services in the future, and a Qualcomm Technologies, Inc. high-performance system on chip (SoC) for the Internet of Things (IoT) – capable of providing an excellent video experience and intensive Edge AI applications – to deliver seamless software services4 for healthcare solutions.
“Utilizing both Qualcomm Technologies’ system-on-chip innovations and the LG webOS platform will allow the LG Smart Cam Pro to transform the way that medical services are performed across the globe,” said Jeffery Torrance, senior vice president and general manager of Connected Smart Systems (CSS), Qualcomm Technologies, Inc. “LG and Qualcomm Technologies are continuing to advance IoT camera technology for consumers and businesses alike.”
“Based on the LG webOS platform and Qualcomm’s advanced SoC, the new LG Smart Cam Pro is a 4K video camera solution intended to provide a convenient means of medical staff-patient communication in busy healthcare settings,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “A reliable innovation partner, LG will continue to provide a wide range of product lineups designed to meet the specific needs of diverse business sectors.”
The LG Smart Cam Pro will be introduced at ISE 2023, which will be held in Barcelona, Spain from January 31 to February 3. To learn more about the innovation, visit
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1 Image definition may vary depending on the network environment.
2 Available on a TV/display connected via HDMI.
3 Available on compatible LG commercial TVs when connected via MPI port.
4 Performance may vary depending on the network environment.
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By TimtheToolMan
We just purchased a new LG WebOS TV OLED 65" and running the setup through the app or the TV remote says it can't load the user agreement. This is blocking us from getting to streaming apps like Nexflix or any smart functions like Voice assistant.
TV worked fine for a few days but voice assistant stopped working and after much effort LG tech said to Reset to Initial Settings. Now we have mentioned no smart functions. TV is on ethernet and its browser functions on web fine. Tried running off neighbor's wifi with same results.
Tried switching to different country, unplugging/hold power button for 20 seconds/wait one minute, resetting TV multiple times, setting up remote again, ...
Error message: Unable to Load User Agreements A server error has occurred while downloading the User Agreements. You must download and agree to the terms of the User Agreements to use this feature or application. Do you want to try to download them again… Unable to Load User Agreements Sorry, but the User Agreements can't be downloaded at this time…Please check your internet connection and try again later. No change when trying over five days.
Now there is no local company available to service TV. Maybe it's time to send it back and give LG TV a one star rating. I am willing to change motherboards but doubt if LG would go along with that.
Anyone have any ideas.
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By News Reporter
On Show at CES, LG’s First Stick Vacuum With Steam Power Mop Nozzle Provides
Wet and Steam Mopping, Comes With Convenient ‘All-in-One Tower’ Docking Station
SEOUL, Dec. 30, 2022 — LG Electronics (LG) is introducing its new CordZero A9 Kompressor with Steam Power Mop at CES 2023. Winner of a CES 2023 Innovation Award, the new model is the company’s first cordless stick vacuum cleaner to offer steam mopping functionality. The CordZero A9 Kompressor also comes with the innovative All-in-One Tower docking station, designed to store, recharge and automatically empty the vacuum.
Equipped with the detachable Steam Power Mop nozzle, LG’s latest CordZero provides wet and steam mopping functionality, delivering a convenient, effective mopping performance that gets surfaces clean without using any detergent. In steam mopping, the mop pads are kept at a temperature of approximately 60 degrees Celsius (140 degrees Fahrenheit), enabling the CordZero A9 Kompressor to remove stains from flooring more easily than a conventional wet mopping solution. According to Intertek, the global testing and certification organization, LG’s steam-heated mop pads are more effective than a typical wet mop at separating substances, such as hardened chocolate, from the floor.1
The Steam Power Mop nozzle also comes with dual sensors, which help prevent the attachment’s steam generator from overheating, as well as an advanced, automatic water supply system that keeps the mop pads wet during mopping. For user safety, if the nozzle is lifted off the floor or is held stationary for a period of approximately 20 seconds, the steam supply shuts off, while mop pad rotation is halted after around one minute of inactivity.2 LG’s new cordless stick vacuum also incorporates the company’s Axial Turbo Cyclone technology, which helps remove dust and debris from floors and other household surfaces by generating powerful suction.
Accompanying the CordZero A9 Kompressor with Steam Power Mop is an All-in-One Tower. LG’s space-efficient and fast-charging docking station features a replaceable dust bag, an automated dustbin-emptying system and an intuitive display that provides real-time status updates. LG’s All-in-One Tower also offers three different alert/notification melodies to choose from and hassle-free storage for CordZero vacuum accessories.
“Our new CordZero A9 Kompressor with Steam Power Mop is a truly versatile cleaning solution, allowing users to clean any surface in the home thanks to its effective vacuuming as well as wet and dry mopping performance,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to offer innovative home appliances and cleaning devices for a healthier home and a better life.”
Visitors to LG’s booth (#15501, Las Vegas Convention Center) at CES 2023 from January 5-8 in Las Vegas can explore all of the company’s latest home appliance innovations, including its new CordZero stick vacuum with Steam Power Mop and All-in-One Tower.
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1 Tested by Intertek in June 2022. Comparing the Steam Power Mop nozzle’s steam mop mode and wet mode in hardened-chocolate removal performance by passing the device back and forth over hard (PVC) flooring. Cleaning performance may vary depending on the usage environment.
2 Steam supply is automatically stopped when the nozzle has been lifted off or tilted away from the floor, and no movement has been detected for approximately 20 seconds. Mop pad rotation is automatically stopped when no movement has been detected for approximately one minute.
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Handy Gentleman
The customer agreement won't load. What is the solution?
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