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    • By News Reporter
      LG Marks Next Major Phase of Its CTV Advertising Business

      SEOUL, Sep. 15, 2022 – LG Electronics (LG) today announced a rollout of LG Ads Solutions proprietary automatic content recognition (ACR) technology across LG TVs globally, beginning this September. The rollout will replace legacy technology and put the new ACR solution on millions of smart TVs across 27 countries in Europe, Africa, Asia-Pacific, Latin America and Australia.
      The new ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S. and with the rollout, LG CTV data will be available exclusively through LG Ads Solutions.
      “Since the LG Ads Solutions launch last May, the team has created tremendous momentum for the business globally,” said Chris Jo, Senior Vice President and Head of Platform Business at LG Electronics Home Entertainment Company. “This rollout of the new ACR is another great milestone that demonstrates its commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.”
      CEO Raghu Kodige said, “This rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.”
      The ACR data, which is in compliance with all global and regional consumer data privacy regulations, helps brands understand, in an anonymized fashion, how frequent certain TV ads were aired in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, win over households that are exposed to competitors’ ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.
      The data can also be used to measure the effectiveness of ads, such as if an ad drove viewers to a particular TV show or movie, or if an ad led to the download or registration of an OTT app or service.
      LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint audience segments and optimize reach, frequency and ad effectiveness across linear and streaming television.
      # # #

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    • By News Reporter
      Equipped With Company’s Renowned Clothing Care Technologies, New Products
      Introduce an Innovative Shoe Management Experience, From Care to Storage
          
      SEOUL, Aug. 30, 2022 — LG Electronics (LG) is revolutionizing the at-home shoe care experience with the introduction of LG Styler ShoeCase and ShoeCare at IFA 2022. Equipped with the company’s hygiene-enhancing TrueSteam technology, LG’s total shoe care solution offers innovative, customized shoe management, collection and storage to enable new daily lifestyles.
      As the culture of collecting expensive designer, luxury and limited-edition sneakers grows among the MZ generation – Millennials and Gen Z – LG’s internal research found that these ‘sneakerheads’ would benefit greatly from a solution that not only made their cherished shoes stand out more, but also provided them with the optimal care.
      LG Styler ShoeCase with transparent panels is a space-friendly solution for shoe storage and showcasing shoes. In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light,1 the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another.
      Also making its debut at IFA, like many of LG’s state-of-the-art home appliances, including dishwashers and the Styler, a clothing care solution with steam technology, LG Styler ShoeCare employs the company’s proven TrueSteam technology to deliver a ‘refreshing’ shoe management experience. It also leverages the Zeo-Dry filter’s absorbent properties of zeolite to soak up moisture and help remove smells from footwear, making shoes more pleasant to wear and to have around.2
      Moreover, the new LG Styler ShoeCare solution optimizes the management of various shoe types, including leather, suede and sports footwear, with its 10 different courses. Depending on the type and fabric of the shoe, it sophisticatedly controls its use of TrueSteam to refresh the shoe. What’s more, quiet and efficient, LG’s revolutionary product can refresh up to four pairs of shoes in only 37 minutes (standard course) while operating at just 35 decibels, which ensures a quiet and efficient performance.
      The convenient LG Styler ShoeCare also boasts LG’s unique multiple Moving Nozzle, which dry out the insides of the shoes being refreshed and can be effortlessly adjusted according to the height of each pair. And, courtesy of the Dual Care System feature, users can clean two different types of shoes (with different fabric care needs) at the same time.
      For a more convenient shoe care experience, users can access a range of services for the LG Styler ShoeCase and ShoeCare via the ThinQ app. LG’s intuitive app lets users remotely control and monitor the Styler ShoeCase and ShoeCare, LG is also partnering with various lifestyle brands to bring new features and functions to its shoe care appliances, which will be made available via the ThinQ apps’ Upgrade Center.
      “LG’s new Styler ShoeCase and ShoeCare form a total shoe care solution for hygienically cleansing, storing and displaying one’s footwear,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Utilizing our latest technologies and offering convenient control and design, these groundbreaking products are ideal for consumers looking for a better, more enjoyable way to manage their shoe collection. We will continue to deliver innovative solutions for a better life at home.”
      Visitors to IFA 2022 can experience all of LG’s latest innovations, including Styler ShoeCase and ShoeCare, at the company’s booth in Hall 18, Messe Berlin.
      # # #
      1 LG Styler ShoeCase panels are coated with ultraviolet light absorber, helping to prevent discoloration caused by sunlight or fluorescent lighting.
      2 The Styler ShoeCare’s Zeo-Dry filter is made of the high-performance drying material, ‘Zeolite,’ which is commonly used for dehumidifying and deodorizing. The absorption feature is regenerated when heat and pressure are applied to a ZeoDry filter containing moisture or odor particles.

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    • By News Reporter
      More Than link hidden, please login to view Available to Play Instantly for New and Existing Owners of
      LG Smart TVs Operating webOS 5.0 or Higher in North America and Europe

      SEOUL, Aug. 3, 2022 — LG Electronics (LG) is partnering with Google Stadia to offer three months of access1 to Stadia Pro for both new and existing LG Smart TV owners. This limited-time promotion is now available and applies to LG TVs2 operating webOS 5.0 or higher in the twenty-two countries3 where Stadia, Google’s cloud gaming platform, is now available.
      LG TV owners who claim their free Stadia Pro subscription gain instant access to more than fifty games, with new titles added every month and unique discounts on games and add-on content regularly offered. And with Stadia Pro enabling up to 4K HDR graphics, 60 FPS gameplay and immersive 5.1 surround sound, LG Smart TVs are the perfect choice for avid players seeking the ultimate gaming experience without purchasing an expensive console or gaming PC.
      The Stadia store also features over 250 popular games available to buy, including Cyberpunk 2077, Resident Evil Village, Assassin’s Creed: Valhalla, Hitman 3, Baldur’s Gate 3 as well as access to a growing list of free games and demos, all playable with just a , no game downloads or installs required.
      Claiming this free Stadia Pro offer is quick and easy for LG Smart TV owners, who can just find and click on the Stadia Pro offer within the LG Content Store. There, LG Smart TV owners can scan a QR Code to begin the redemption process on their phone, using their unique code.4
      Already a favorite among gamers worldwide, LG OLED TVs, LG’s premium Smart TV offer, are the ideal choice for playing first person shooters, real-time strategy titles and racing games as they ensure immaculate HDR picture quality, deep blacks and precise colors courtesy of self-lit pixels. What’s more, LG OLED’s ultra-fast 0.1 millisecond response time and extremely low input lag without picture quality loss gives gamers the edge they need to win every time.
      # # #
      1 Offer available to new Stadia Pro subscribers. A valid form of payment is required to sign up, but you will not be charged during the first three months and you may cancel at any time – you must cancel before the three-month period expires or you will be charged for the fourth month. For how to manage your subscription, visit .
      2 Complete list of compatible TV models can be found .
      3 Google Stadia is currently available in the United States, Canada, United Kingdom, France, Italy, Germany, Austria, Spain, Sweden, Switzerland, Denmark, Norway, Finland, Belgium, Ireland, Netherlands, Poland, Portugal, Czech Republic, Slovakia, Romania and Hungary.
      4 Offer redeemable from August 3, 2022 to January 31, 2023. Deadline to claim this free Stadia Pro subscription offer varies by market. Terms and conditions apply. Consult LG’s official country website for details.

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