By News Reporter
According to a latest report by the World Health Organization (WHO), approximately 1.3 million lives are cut short by traffic accidents every year.1 In an effort to lower this alarming figure and make vehicle travel safer for everyone, governments and manufacturers around the globe continue to look to technology for solutions. Self-driving cars may be the answer but wide acceptance of such technology is still years, maybe decades away. In the meantime, technology companies such as LG are creating solutions today that could potentially save thousands of lives if these solutions are widely implemented.
DMS and IMS
Among LG’s next-generation in-vehicle cabin camera solutions are the driver monitoring system (DMS) and interior monitoring system (IMS). These state-of-the-art solutions leverage sophisticated technologies including high-performance cameras and artificial intelligence to prevent driver error, by far the most common cause of traffic accidents and the loss of life.
Face mask detection
LG’s cabin camera solution detects the occupants of a vehicle with an innovative micro camera and AI to learn multiple drivers’ behavior patterns, optimizing the human machine interface (HMI). The DMS is even able to monitor and interpret the driver’s face even if he or she is wearing a face mask.
Driver identification and spoofing detection
Advanced driver identification and spoofing detection can be enabled to prevent unauthorized drivers from accessing the vehicle. These features will become mandatory for highly automated driving and will provide drivers and passengers a fully personalized experience in a vehicle.
In the United States alone, nearly a 1,000 children have died since 1990 from being left unattended in hot cars.2 LG’s IMS is intelligent enough to determine if an object in the car is a purse, package or child, alerting the driver if a child is left in the vehicle inadvertently.
LG’s cabin camera solutions are already being mass produced and are currently being supplied to global automakers. LG’s solutions can easily be integrated in in-vehicle infotainment (IVI) systems found in many new vehicles and are key building blocks for a safer future on the world’s roads.
As an Innovation Partner for Future Mobility, LG’s is delivering differentiated in-vehicle experiences while helping automakers meet and surpass current and upcoming government regulations and global NCAP. By providing solutions that may mean the difference between life and death, LG is utilizing its technological know-how to provide immeasurable value to its industry partners so they can focus on making vehicles as safe and enjoyable as possible.
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By News Reporter
10-Day Online Event Highlights Partnership with
Amundi Evian Championship and World’s Top Golfers
SEOUL, July 9, 2021 — LG Electronics (LG) announces the start of its 10-day online charity auction STRONGER TOGETHER to benefit Sur les bancs de l’école, a French organization that supports families of children with Autism Spectrum Disorders (ASD). The auction highlights LG SIGNATURE’s partnership with the Amundi Evian Championship 2021, one of the most renowned major tournaments in women’s golf played at the Evian Resort Golf Club in France.
In addition to benefiting a worthy cause, the auction will provide fans the opportunity to interact virtually with two of the biggest names in women’s golf. All proceeds from the auction will be donated to Sur les bancs de l’école, which was founded in 2008 and currently supports 200 families daily. The pandemic and studying at home affected autistic students especially hard and LG is proud to support the work of the organization as it helps affected families begin the long journey back to normal life.
Running until July 18 at 14:59 (GMT), the STRONGER TOGETHER charity auction will feature top female golfers Ko Jin-young and Park Sung-hyun of South Korea, who LG has sponsored since 2020 and 2016, respectively. Golf fans can participate in the auction and bid on exclusive items, highlighted by the Amundi Evian Championship Package featuring LG SIGNATURE OLED R, the world’s only rollable TV complete with custom engraving option and a fabric speaker covering available in four exclusive colors, and three tickets to the Pro-Am event during next year’s the Amundi Evian Championship. LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar will also be auctioned off during the 10-day event.
Also available for bid are items donated by defending champion Ko who is donating her Epic Flash Driver used in 2020 after the pandemic hiatus while Park is donating autographed shirts and gloves. All auction items will be framed, authenticated and ready for winners to display as enviable additions to any golf aficionado’s collection.
“Like the very best in women’s golf, LG SIGNATURE products are known for delivering unparalleled performance,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Run in partnership with the Amundi Evian Championship, the STRONGER TOGETHER charity auction will bring fans closer to some of the game’s brightest stars but more importantly, help support the important work of Sur les bancs de l’école.”
More information can be found at LG SIGNATURE.com and official Instagram and Facebook accounts.
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