By News Reporter
10-Day Online Event Highlights Partnership with
Amundi Evian Championship and World’s Top Golfers
SEOUL, July 9, 2021 — LG Electronics (LG) announces the start of its 10-day online charity auction STRONGER TOGETHER to benefit Sur les bancs de l’école, a French organization that supports families of children with Autism Spectrum Disorders (ASD). The auction highlights LG SIGNATURE’s partnership with the Amundi Evian Championship 2021, one of the most renowned major tournaments in women’s golf played at the Evian Resort Golf Club in France.
In addition to benefiting a worthy cause, the auction will provide fans the opportunity to interact virtually with two of the biggest names in women’s golf. All proceeds from the auction will be donated to Sur les bancs de l’école, which was founded in 2008 and currently supports 200 families daily. The pandemic and studying at home affected autistic students especially hard and LG is proud to support the work of the organization as it helps affected families begin the long journey back to normal life.
Running until July 18 at 14:59 (GMT), the STRONGER TOGETHER charity auction will feature top female golfers Ko Jin-young and Park Sung-hyun of South Korea, who LG has sponsored since 2020 and 2016, respectively. Golf fans can participate in the auction and bid on exclusive items, highlighted by the Amundi Evian Championship Package featuring LG SIGNATURE OLED R, the world’s only rollable TV complete with custom engraving option and a fabric speaker covering available in four exclusive colors, and three tickets to the Pro-Am event during next year’s the Amundi Evian Championship. LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar will also be auctioned off during the 10-day event.
Also available for bid are items donated by defending champion Ko who is donating her Epic Flash Driver used in 2020 after the pandemic hiatus while Park is donating autographed shirts and gloves. All auction items will be framed, authenticated and ready for winners to display as enviable additions to any golf aficionado’s collection.
“Like the very best in women’s golf, LG SIGNATURE products are known for delivering unparalleled performance,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Run in partnership with the Amundi Evian Championship, the STRONGER TOGETHER charity auction will bring fans closer to some of the game’s brightest stars but more importantly, help support the important work of Sur les bancs de l’école.”
More information can be found at and official and accounts.
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By News Reporter
Summer is on its way, bringing with it the promise of better weather and a golden time of year for sports fans everywhere. And while some major sporting events have been cancelled or delayed, there’s plenty of first-class action to be had with football leagues up and running, basketball playoffs just around the corner, baseball in full swing, as well as tennis and auto racing. With so much to look forward to as we approach the second half or the year, now is the ideal moment to upgrade to a new TV – one that can light your game up and make you feel like you’re right there to witness all the exhilarating contests and mind-blowing plays as they unfold.
When it comes to shopping for a TV that’s great for watching sports, there’s more to consider than just screen size and color expression. To deliver that realistic stadium/arena feel, high-quality motion control handling is crucial. Because to keep up with the blink-and-you’ll-miss-it movements of the world’s top athletes, you’ll need a TV that can handle it all without any motion blur or drop off in detail. Let’s face it, there’s nothing more frustrating than trying to follow a flickering, blurry soccer ball stuttering its way across the screen, or watching a titanic battle between two star players reduced to a fuzzy, indistinct mess.
Luckily for sports fans, LG offers a variety of “premier league” TVs that can capture all the blistering action in absolute clarity. From multi-award-winning OLED TVs to the soon-to-launch QNED Mini LED TVs, and the more affordable yet highly capable NanoCell TVs; the company has all of your sports-viewing needs covered. With an advanced TV from one of LG’s championship 2021 lineups in the living room, you can watch live as sporting history is made, review the must-see highlights from every game or replay those legendary goals from classic matches.
Conveniently available on LG TVs, Sports Alert keeps you effortlessly up to date on your favorite teams.1 Receive notifications when their games are about to begin, real-time scoring alerts and final results even while you’re watching other content. You can also easily check out your teams’ upcoming matches and other key information so you’re always in the know. Setting up Sports Alert is as easy as can be. Just press the Speak button on the LG Magic Remote and say “Sports Alert” and ThinQ instantly launches the app so you can select the sports leagues and teams you want to follow. After the initial setup, you can sit back, relax, and let LG’s customizable feature keep you abreast of the sports that matter most to you.
The company’s TVs deliver memorable sports-viewing experiences thanks to a combination of outstanding picture quality, large screen sizes, and superb surround sound via Dolby Atmos and LG’s exceptional sound engine, as well as compatibility with a range of external audio solutions. Along with realistic, three-dimensional images and sound, you can enjoy unique features created specifically for sports fans such as Sports Alert.
LG’s advanced motion handling technology allows its TVs to display action with incredible smoothness, even during the fastest periods of play. So the fuzziness, stuttering and juddering that detracts enjoyment of the game on other TVs won’t be an issue when you team up with LG. LG TVs also boast excellent contrast and the ability to make details sharper in every scene, ensuring every score or stat shown on screen and the names and numbers on players’ jerseys can be easy to read at all times.
When it comes to immersive sports viewing, sound quality is just as important as image quality. LG TV’s AI Sound Pro offers a dedicated mode for sports that lets you hear all the sounds of the game. Whether it’s the coach shouting orders, players directing their teammates or the ball flying off the boot, bat or racket, you won’t miss a sound. Dolby Atmos support means you can experience dynamic 3D audio at its best, while Bluetooth Surround Ready offers easy connection with LG’s powerful XBOOM speakers and wide selection of soundbars.
And with multiple AI assistants to choose from, including Google Assistant and Amazon Alexa, you can control the entire viewing experience using just your voice so you’ll never again miss a key moment of the big match searching for the remote. The 2021 TVs even offer support for Apple AirPlay 2.2
The wealth of sports streaming apps available on LG’s webOS-based smart TVs makes it easy to keep up with all the leagues you love. Along with a significant number of local options, there are globally-popular services such as Fubo TV, BBC iPlayer, CBS All Access, ESPN and many, many more to choose from.
For the ultimate in realistic picture quality, LG OLED is your go-to option. Thanks to LG OLED’s self-lit pixels which can turn on and off independently, LG 2021 OLED TVs can display fast-moving sports with outstanding detail, color and contrast, no matter how hectic the action gets. OLED Motion Pro further enhances the impressive motion handling performance of LG’s next-gen TVs, allowing viewers to see the most subtle of details in every split-second play in every type of sport.3 And with screen options ranging from 48- to 88-inches, there’s an LG OLED for every space and every preference.
If you’re looking for a big screen that offers balanced light control along with great contrast, brightness and deeper blacks, QNED Mini LED TV is an excellent choice. LG’s pioneering TV combines Mini LED backlighting with Quantum Dot NanoCell color technology to deliver brighter, clearer images, while a larger number of dimming zones ensures precise backlight control and an ultra-high contrast ratio. The end result is a greater level of detail and more accurate color reproduction than other LG LCD TVs can provide.
The QNED Mini LED TV lineup also offers compelling large screen choices – 65-, 75-, and 86-inches – each working in harmony with LG’s latest audio products. Once you’ve paired an LG soundbar with the TV, you can use the TV’s Magic Remote to control the soundbar’s volume and sound modes.4
A solid all-rounder, LG NanoCell shouldn’t be overlooked in the ideal for watching sports TV stakes. In addition to providing all of LG’s sports-centric features and ultralarge screen sizes, LG NanoCell produces incredibly pure colors, leveraging 1nm nanoparticles to filter out color impurities and enhance color expression. With 100 percent Color Consistency, the TVs display colors with accuracy and vibrancy, making you feel as though you’re seated in the stands, witnessing the skill and passion of your sporting heroes in person.5 The LG NanoCell range offers a wide selection of screen sizes, starting from a space-friendly 43 inches, and going all the way up to a mammoth 86 inches.
To learn more about why LG TVs are a sports fan’s dream, click for OLED and for NanoCell.
(Images simulated to enhance features. May differ from actual use.)
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1 Available on 2020 and 2021 models. Sports and sports leagues supported may differ by country. Functionality and EPG limitations vary by country.
2 Google Assistant and Amazon Alexa support varies by country.
3 OLED Motion Pro available in G1, C1 and B1 models.
4 Soundbar Mode Control only available with LG soundbar models SP11, SP9, SP8 and SP7.
5 Certified by Intertek for 100 percent Color Consistency measured to CIE DE2000 using 18-color Macbeth patterns with viewing angle ±30°.
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hi guys, I have an LG CX65 bought a month ago. it's already happened two times that while I was watching a normal TV channel the fireworks screensaver kicked in. After the first time I did a reset of the TV, but it happened again today. Someone has experienced this issue? If could be useful to know, I have an Xbox series x, a ps5 and a soundbar connected respectively to HDMI port 1, 2 and 3 and the consoles always stays in sleep mode. they works great, no problem at all, and the hdmi cables are brand new.
the first time the fireworks kicked in while a was watching a news Channel i has only the soundbar and PS4 connected tho.
I hope you can help me out
Inviato dal mio SM-G965F utilizzando Tapatalk
By News Reporter
Today’s brands are more challenged than ever as they try to find the perfect message for a demanding audience. LG is taking on this challenge with a new campaign that introduces audiences to the unique characteristics of OLED technology through LG’s next-generation OLED and LG OLED evo (model G1) TVs. With a and four accompanying online videos, LG’s latest campaign, Light Up Your World, uses imagery and themes that resonate with its core audience to highlight the memorable, emotionally impactful user experience that is possible with LG OLED and its self-lit pixels.
The title, Light Up Your World, is a nod to the self-emissive pixels unique to OLED technology which delivers superbly lifelike and nuanced images by virtue of its inherent characteristics and individual pixel-level control. The title also communicates the message that LG OLED TV not only offers a next-level viewing experience but also delivers light and joy into our daily lives.
The main video of the campaign shows a woman following a hypnotic, floating point of light, much like Alice in Wonderland and the White Rabbit. On route to her unknown destination, she sees different objects that light up and lead her on a magical expedition before eventually arriving back home to her sofa and LG OLED TV after having experienced a world of breathtaking images, including a self-lit tree with luminescent leaves representing the light-emitting pixels of LG OLED technology.
Four additional videos make up the full Light Up Your World collection. Each of the videos correspond to different aspects of LG’s “4S” keywords as it relates to LG OLED TV: Sharp, Swift, Smooth and Slim.
Light the Story Up highlights the sharp picture quality and immersive cinematic experience offered by LG OLED. With millions of self-lit pixels, LG OLED TVs produce rich, sharp details and perfect blacks to make even the darkest of scenes come alive. And with even more brightness, the LG OLED evo panel delivers punchier images with improved clarity, transporting viewers into their favorite scenes, making them part of the action.
In Light the Play Up, LG OLED TVs are shown their capability for fast gaming action via speedy response time and immersive big-screen experience. Thanks to blazing fast performance, gamer-centric features and support for the latest HDMI specifications and NVIDIA G-Sync, LG OLED evo guarantees stutter- and tear-free gameplay that gives gamers that performance edge to become the champions they were meant to be.
The episode Light the Game Up highlights the incomparably smooth and natural motion of OLED, demonstrating how LG’s OLED Motion technology makes the fast-paced movements in exhilarating sporting events and action sequences smooth, clear and easy to follow. With LG OLED, those viewing at home will feel less like fans and more like one of their favorite superstars as the TV reveals the spin of the ball, droplet of sweat and blades of grass with absolute clarity.
Lastly, Light the Space Up focuses on OLED’s slim design and its ability to help customers create a truly inspiring space in their home. LG’s Gallery Design unlocks a new world of TV aesthetics, featuring minimalist bezels and an impossibly slim profile that wouldn’t look out of place in an art gallery or museum. The design allows anyone to be an artist, free to curate his or her space exactly as imagined.
The campaign also touches on topics important to every consumer: health and environment. LG is addressing consumers’ concerns and striving to make a better future for the planet. Its efforts in both areas are explored in videos soon available to view on LG’s official online channels.
LG’s new campaign communicates the rewarding, personal viewing experiences that come with LG OLED and illustrates how the TVs’ self-lit pixels can light up any scenario with the most dynamic picture quality around. The global campaign signals a new direction for LG OLED storytelling at a time when its star is shining the brightest.
And the story doesn’t end there…
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