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    • By News Reporter
      LG’s massive ultra-high-definition digital billboard overlooking New York City’s iconic Times Square became host to a three-phase visual spectacle that reflects the company’s efforts to engage with consumers directly around the seasons. LG’s first 3D content series designed for the billboard is a stunning visual display sure to make passersby smile. The new billboard content will run through the end of November.

      Taking full advantage of the Times Square billboard’s unique curved design, LG harnesses the power of forced perspective to display imaginative multi-dimensional 3D content which share the company’s core messaging that together, Life’s Good. Launching with an inspiring back-to-school message for the American audience, the 3D illusion begins with an explosion of crayons and swirling images from scissors to school buses, dancing around the screen, eventually spelling out LIFE’S GOOD before being buried by a multitude of crayons as the animation continues its loop.

       
      Over the past year LG has mobilized the Times Square billboard to engage, educate, and entertain consumers during the pandemic. From hosting the YouTube documentary “Life In A Day 2020” by Academy Award-winning director Kevin Macdonald to premiering the “Global Citizen VAX LIVE Extended Concert Sponsored by YouTube,” to encouraging climate action on ENERGY STAR® Day, LG has leveraged the space in Times Square to remind viewers that Life’s Good no matter how challenging our surroundings may be.

      “We hope that visitors in Times Square are not only awed by the visual splendor of the 3D display, but also that they will be inspired to believe that no matter the season, Life’s Good together,” said Peggy Ang, senior vice president of marketing, LG Electronics USA. “At the same time, our new 3D content series exemplifies how LG is innovating when it comes to engaging with consumers.”

      Contributed by LG USA
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    • By News Reporter
      In this segment of On the Job, we take a look at the experts behind LG’s robotics team who are working on the next big idea to help make people’s lives and jobs safer and easier.

      Dr. Baek Seung-min
      The pandemic has brought a new urgency to finding solutions to handle tasks that normally require human-to-human contact. In fact, the International Federation of Robotics is reporting that sales of autonomous service robots in the logistics sector will increase by 30 percent annually from 2020 to 2023. To accelerate advanced research into service robots and boost LG’s competitiveness in related technologies, LG established the LG Boston Robotics Lab in United States last year.

      LG’s family of CLOi service robots including GuideBot, ServeBot, ChefBot and UV robot are ideal for providing a safer environment through contactless service in public spaces such as shopping malls, restaurants and hotels. Consumers who might normally be hesitant to interact with another human are more comfortable receiving help from a robot that doesn’t breathe.

      When developing robots, one of LG’s key goals is to develop a product that can make life easier for consumers. “Service robots can help humans handle difficult, arduous tasks, freeing up consumers’ time to focus on more valuable tasks that matter and bringing increased convenience and comfort into our lives,” said Dr. Baek Seung-min, head of the Advanced Robotics Lab at LG Electronics.

      To respond to the domestic growth of home shopping, LG developed and unveiled an indoor-outdoor service delivery robot at the 18th International Conference on Ubiquitous Robots in Korea. LG’s four-wheeled indoor-outdoor delivery robot boasts enhanced mobility, adapting to various types of terrain by automatically adjusting the distance between its wheels and driving modes for optimal performance, ideal for both indoor and outdoor use.

      The challenges in developing a service robot for commercialization in diverse environments are vast.  For example, to move reliably at high speeds in real-life settings on all types of surfaces while avoiding various obstacles is no easy task. Curbs, for example, might be a minor inconvenience to people but can be quite difficult to overcome for a wheeled robot. Engineers conducted real-world tests with different variables from adjusting tire air pressure to changing thread patterns on the front and rear wheels, among others. Omni-wheels provided the best performance on both indoor and outdoor surfaces, enabling the robot to move both forward and backward as well as side to side.

      “We expect to test-operate the delivery robot by the end of the year,” said Dr. Baek Seung-min. “When it reaches the stage of commercialization, we expect the robot to open the next chapter of logistics innovation.”

      Akin to how computers and automobiles were implemented in industry and commerce before they made their way to consumers, service robots are following a similar path. Already widely found in industries, service robots are now entering the commercial phase. When consumers will be able to purchase a delivery robot of their own is still unknown but if LG has anything to say about it, it won’t be too far away.
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    • By News Reporter
      LG’s Cinematic Ode to the Possibilities of Life
      Showcases the Vision of Tomorrow’s Creative Artists
       
      SEOUL, Aug. 27, 2021 — The Life’s Good Film, helmed by the up-and-coming director Jackson Tisi with support from LG Electronics (LG), debuts today on LG’s YouTube channel. Woven together from videos submitted by hundreds of young filmmakers from around the world, the Tisi-produced work delivers a beautiful and touching meditation on life as interpreted by young creatives.
      A key component of LG’s Life’s Good campaign which kicked off in May, the Life’s Good Film Project invited 531 young auteurs from 33 countries to share their creative submissions with Jackson. Using the best footage, Tisi produced a 20-minute story showcasing the world’s budding visual storytellers’ distinctive voices, fresh perspectives and undeniable talent. The project generated considerable interest online, garnering over 140 million impressions and more than 44 million total views of related posts on social media platforms during the production process.
      “I wanted to share the emotions we all have and feel in life no matter what corner of the world we come from,” explained Tisi. “Empathy is the key to communication with one another, especially when we’re getting through tough days.” At previews earlier this month, Tisi’s short was praised for its uplifting message and Tisi’s unique vision.
      “An exploration through many eyes around the world, Life’s Good, is a truly singular experiment,” said Diva Vélez of New York Film Critics Online. “The film demonstrates the beautiful differences of the human diaspora and our various environments, while also revealing how completely tied in soul and spirit we are and have further become due to the global COVID-19 pandemic.”
      The 20-minute short explores different aspects of a good life in six chapters: Life’s Beautiful, Life’s Community, Life’s Lonely, Life’s In Motion, Life’s an Adventure and Life’s Good. The first five chapters visualize a wide range of subject matter, from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close.
      LG will screen the trailer of Life’s Good Film on LG’s digital billboards in Times Square in New York City and Piccadilly Circus in London beginning from today. The short will make an appearance at select film festivals as well in the weeks ahead. The Life’s Good Film is now available for viewing on the LG Global YouTube channel. Additional information on LG’s 2021 Life’s Good campaign can be found here on Instagram.
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    • By Mathew
      Am using LG OLED TV 55BX UAE version in India but can't install Disney Hotstar App in my TV and India is not mentioned in Broadcast and Location option which is not at all fair. Please sort this out...  I am a LG electronics user ( Air conditioner, Refrigerator, Washing machine ETC ) and recommending others also this Brand but this kind of issues are leading to discourage ..
    • By News Reporter
      LG NOVA to Partner with Startups and Entrepreneurs to Innovate,
      Improve Quality of Life

      SEOUL and SANTA CLARA, Calif., Aug. 18, 2021 — LG Electronics has formed LG NOVA, its new Silicon Valley-based innovation center, tasked with creating a collaborative ecosystem to accelerate the growth of new ideas that embody LG’s innovation for a better life philosophy. Powered by the LG brand and resources, LG NOVA will partner with startup and entrepreneur communities to scale up ideas and concepts to its next stage of development, working with them to build new businesses.
      LG NOVA will engage with innovators in North America and around the world who are creating accessible, socially impactful solutions that push the envelope of the technologically advanced lifestyle. The innovation center is focused on catalyzing solutions that improve accessibility, mobility, usability and connectivity – for home, work, school and life, as well as ideas and approaches for carbon reduction and renewable energy.
      “Innovation can be sparked in many ways, and the best innovations happen through collaboration,” said Dr.Sokwoo Rhee, corporate senior vice president for innovation at LG Electronics and head of LG NOVA. “That’s why we created this philosophy of outside-in innovation, and that’s the guiding principle behind LG NOVA.”
      William Cho, global chief strategy officer for LG Electronics, added, “LG has had a longstanding commitment to innovation for a better life, and LG NOVA is a testament to how we will help fuel and promote new ideas to build a better future and ultimately, better quality of life for all.”
      The LG NOVA ecosystem serves as the median network to connect fresh ideas from startups to businesses. What’s more, its community focus helps foster cross-pollination of innovative thinking and conversations that can result in corporate collaborations, joint ventures and business initiatives between small and medium-sized businesses and enterprises.
      With a world-class team of experienced leaders, industry veterans, former White House Presidential Innovation Fellows, entrepreneurs-in-residences, and leading challenge and innovation program executives, LG NOVA offers startups and innovators opportunities for mentorship and resources to help them achieve optimal growth. LG NOVA’s innovation-growth approach combines strategic partnerships, incubation, investment and industry collaborations to create a strong network to support founders, startups and entrepreneurs.
      Learn more about LG NOVA at www.lgnova.com.
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