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Have you ever been frustrated trying to find the best location for your TV in your living room? Should it be on this side of the wall or the other? In heavily populated cities like Seoul, South Korea, where many live in apartments, it’s very often the case that a TV is placed on a media console in front of a living room wall to free up more space. This, however, can be an eyesore to those who want to decorate their room differently or just simply dislike having a black screen and cable clutter all open to view. These were some of the annoyances and inconveniences LG aimed to address with its Lifestyle Screens. 

LG OLED Objet Collection TVs seek to blur the line between state-of-the-art home appliances and designer furnishings. They boast a modern, minimalist design language that focuses on elevating and blending in effortlessly to any indoor environment. As suggested by the word objet – a decorative object meant to be exhibited or open to view – the collection seeks to provide a compelling way for customers to express their unique tastes and personality.  

In line with this concept, the LG OLED Objet Collection Posé was designed as a TV resembling a high-end furniture piece or art object, complementing the décor in any part of a room. The TV’s gently curved edges and muted, calming beige fabric finish is soft to the look and touch, adding a stylish charm to the room, wherever it is placed. It blends in particularly well with similar colored rugs, creating a cozy atmosphere. It wasn’t long before the aesthetically-pleasing design began to garner the attention of the people who were searching for ways to better meld the TV into their living room design. 

Aesthetics, however, was not the sole focus in the development of Posé. The design process is actually said to have begun with trying to make a practical TV that can answer some of the difficulties that came with installing a TV. Then came the long and arduous deliberation into how the product should fit in the room – the most challenging job of making it blend in with the surroundings. 

The result was a successful fusion of art, design and practicality. The LG OLED Objet Collection Posé offers a solution to the common challenges faced when integrating a TV into a living room, providing homeowners with a visually pleasing and functional option. With its elegant aesthetics and thoughtful features, Posé redefines the concept of a TV, transforming it into a statement piece that enhances the overall ambiance of any room. 
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Photo Credit: CBS Media Ventures / The Drew Barrymore Show
Finding the time and means to make daily living easier can be a significant challenge. The pace and pressures of our modern world make it difficult to think outside of our well-worn routines. Fortunately, LG, recently recognized as America’s most reliable line of home appliances,1 can help bring convenience and comfort to everyday life.

In the fourth and current season of “The Drew Barrymore Show,” the globally popular American talk show hosted by actress and producer Drew Barrymore, the company is showcasing its latest lifestyle innovations and sharing some sage tips and helpful hacks for simplifying life at home.

Photo Credit: CBS Media Ventures / The Drew Barrymore Show
Fans of the show will now be familiar with LG’s cutting-edge kitchen and laundry solutions, which have been featured in several segments with Barrymore and her guests demonstrating clever ways to reduce the time and effort spent on household chores.

Photo Credit: CBS Media Ventures
The first
link hidden, please login to view of the show, originally aired on October 24 2023, featured a range of LG kitchen appliances, including the , Together with lifestyle guru Danny Seo, known as , Drew explored her show’s newly remodeled kitchen, showed off her famous sense of humor and cooked up some delectable dishes making full use of LG’s innovative appliances.
Photo Credit: CBS Media Ventures/The Drew Barrymore Show
During the segment, Danny demonstrated his recipes for ‘Massaged Brussels Sprouts’ and ‘Creamed Corn Sheet Pan Tart,’ sharing his secrets on the art of healthy cooking while using the latest LG kitchen solutions to prepare his inspired culinary creations. With its SmoothTouch glass panel, LG’s cooktop provides precise heat management and effortless touch control.
Photo Credit: CBS Media Ventures/The Drew Barrymore Show
Also seen in the episode was LG’s Counter-Depth MAX refrigerator, which keeps ingredients fresh and cool and boasts the largest capacity of any counter-depth type French Door model,2 and the versatile smart double wall oven. As demonstrated by the entertaining duo of Drew and Danny, the oven’s LG InstaView panel lets users check on the progress of their meal simply by knocking twice on the door, thus keeping the heat inside and the cooking temperature stable.

The partnership between LG and the Drew Barrymore Show is a gift for those seeking greater simplicity in their lives, offering up wisdom and innovation from a company that embraces optimism and the belief that “Life’s Good.”
In the first segment, she had nothing but love for LG and its smart, stylish and reliable appliances. She thanked LG for being one of the first major corporate brands to partner with her show since its inception.
Stay tuned to the Drew Barrymore Show throughout the season to discover more tips, tricks and hacks for an easier life, proudly brought to you by LG, America’s most reliable line of home appliances.1
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1 According to a 2023 leading consumer testing organization.
2 TLG Counter-depth MAX refrigerator offers a capacity of 25.5-cubic feet, despite a nine percent reduction in depth compared to a conventional French-Door model. Its interior space provides 25 percent more room for storing food and drinks than LG’s previous counter-depth models, based on an internal study utilizing average cans to quantify available storage space, conducted in March 2022 (comparing LG models LRFVC2406S and LRFOC2606S).

To Become a Smart Life Solutions Company, LG is Harnessing AI to
Expand and Enhance Living Spaces and Customer Experience

SEOUL, Nov. 28, 2023 — LG Electronics (LG) invites consumers from around the world to tune in to its LG World Premiere press conference and to come visit its exhibition booth at CES in Las Vegas this January. The press conference, hosted under the theme ‘Reinvent your future,’ is scheduled to kick off at 08:00 (PST) on January 8 at the Mandalay Bay Convention Center.
Arriving on stage first, LG CEO William Cho will be announcing the company’s key areas of focus for 2024 and beyond. Major topics will include LG’s transformation into a Smart Life Solution Company – declared earlier in July as Future Vision 2030 – and how it is leveraging AI to expand and enhance both the living space and the customer experience. The LG World Premiere is set to unveil more details of what the vision truly means and promises for the consumers.
The state-of-the-art products unveiled during the press conference will be on show during CES 2024 at LG’s booth. Along with impressive displays, jaw-dropping technology installations and entertaining interactive exhibits, visitors can explore and learn more how its innovations will improve lives across various areas, including the home, commercial and mobility.
LG World Premiere will be livestreamed on the LG website and
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Company Aims for Further Growth and Changes
to Enhance Customer Value in Rapidly Changing Global Market

SEOUL, Nov. 24, 2023 — LG Electronics (LG) today announced organizational changes to take another leap forward towards achieving the Future Vision 2030 announced in July. The changes are being implemented to strengthen organizational capabilities and business competitiveness to realize the vision of transforming into a Smart Life Solution Company that connects and expands various spaces and experiences of customers beyond home appliances.
A key piece of the forward-thinking strategy is the newly-established Overseas Sales and Marketing Company, which will report directly to LG CEO William Cho. The company will be led by Thomas Yoon, who previously served as the president and CEO of LG Electronics North America.
The Overseas Sales and Marketing Company will play a crucial role in accelerating change and growth as well as enhancing LG’s global brand power by discovering and developing opportunities to create customer value. The new organization will manage overseas sales subsidiaries in North America, Europe, the Middle East and Africa, Latin America and Asia; Global Marketing Group; and the Direct-to-Consumer (D2C) Sales Business Group.
The company will not only seek to strengthen executive capabilities in the overseas operations of strategically critical businesses including B2B operations, but also provide necessary support to bolster qualitative growth of all other business units by aiding the development of overseas sales expertise as well as accelerating the advancement of platform-based businesses and innovative D2C business models. The D2C Business Sales Group will take on the role of expanding customer contact points by strengthening Online Brand Shop (OBS) activities and customer data-based digital marketing capabilities.
While maintaining its agile and responsive decision-making system across all four business units, LG will aim to spur further development of original technologies in each business unit and support the company’s business transformation.
The Home Appliance & Air Solution (H&A) Company will establish an engineering sales division under the Air Solution Business to enhance the engineering capabilities to maximize business synergy in heating, ventilation and air conditioning (HVAC), its core B2B business area. In addition, the Home Beauty Business will be transferred from the Home Entertainment Company to the H&A Company to create synergy with existing strong product lineups in ‘Home’ spaces.
The Home Entertainment (HE) Company is set to further accelerate its transition to become a media and entertainment powerhouse. To strengthen the smart TV operating system webOS, the webOS SW Development Group will be established for direct reporting to Park Hyoung-sei, president of the HE Company. Also, the eXtended Reality (XR) Business Division will be established directly under the headquarters.
Leading the company since 2019, president Park has been promoted in recognition of his contribution to upgrading the company’s business portfolio, improving profitability of premium product lineups and growing the webOS platform while solidifying the company’s position in the global OLED TV market.
The Vehicle component Solutions (VS) Company will set up the Global Customer Strategy Division directly under its headquarters to establish an integrated strategy for order and sales management and strengthen marketing functions to accelerate the growth of the business.
The Business Solutions (BS) Company will expand sales and business operations in major regions such as North America, Europe, the Middle East and Africa, Latin America and Asia. The current B2B India Business Department will be upgraded into the B2B India Business Division to maintain continuous growth in the country.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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“Optimism is a hard thing to choose. But once you do, you’ll see why Life’s Good.”

Last month, LG released its new brand film titled
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At the start of the 90-second film, the protagonist has a look of apprehension and a lack of confidence as he challenges himself to ride a longboard. However, as the film progresses, he gains his composure, gradually learning how to balance and finally gliding gracefully with a big smile on his face, driven by the optimism within him. Filmed in one take without any screen cuts, the character’s raw emotions are on display, complimented by the warmth of soft, golden hues and soothing background music.

Directed by Emmy-Award winning Nicolai Fuglsig, the brand film is narrated by a young boy who represents the inner optimistic voice within all of us. This narration could symbolize the protagonist’s inner child, filled with optimism, or the innate optimism that everyone carries inside. Throughout the film, the voice strengthens the main character to overcome his fear, allowing him to truly enjoy the moment to the fullest.
The film is a love letter to all those who dare to awaken the optimist in their hearts and encourages viewers to dream beyond their limitations. The heroes who allow themselves to be brave, according to Fuglsig, “venture out of their comfort zone, using optimism to overcome challenges, big or small.”

The brand film resonated deeply with global audiences, quickly going viral and garnering overwhelmingly positive feedback across LG’s official social media platforms. Notably on LG’s YouTube global channel alone, the film garnered more than 36 million views in just three weeks.  One viewer from Instagram commented, “It was inspiring to see how someone’s anxiety of trying something new changed into full enjoyment by making a bold decision.” Another viewer stated, “the film helped me reflect because I myself have run into setbacks and was scared to take on challenges, but I was reminded that I can do anything I set my mind to with courage and hope.”

LG has been operating its Life’s Good campaign globally since August with a philosophy to inspire people to face challenges with an optimistic approach even when life has so many setbacks, changes and reasons to doubt. The company has been actively promoting its brand values with a new visual identity on major landmarks and outdoor billboards to present LG as a young and dynamic brand.
Seeing the world with optimism is what Life’s Good is all about, and LG will continue alongside consumers every step of their brave journey.
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