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    • By News Reporter
      Becoming more sustainable means a commitment to using fewer resources, creating less waste, and doing everything possible to ensure a healthy planet for future generations. LG Electronics embraces this challenge and continues to take steps to reduce its environmental impact through an extensive program of ESG management. Along with its ambitious Zero Carbon 2030 initiative and goal to transition completely to renewable energy by 2050, LG offers innovative solutions that can help consumers to live more in balance with nature today.

      LG recently had an opportunity to demonstrate its eco-conscious exhibit for its state-of-the art HVAC solutions at Korea Energy Show 2021, South Korea’s largest annual energy exhibition. Instead of wasting new resources on a temporary exhibit, LG used prefabricated shipping containers and adopted recycled materials such as wood waste to create a unique, visually interesting space.

      Exhibiting a complete range of highly efficient LG HVAC solutions suitable for homes, offices, schools as well as other indoor environments, the highlight of the exhibit was a new commercial air conditioner made more efficient via an AI engine.

      LG’s latest HVAC solutions leverage smart technologies to help create better indoor air quality while simultaneously cutting energy consumption. LG’s ceiling-mounted 1 Way Cassette with comprehensive air purification system cleans, cools and heats the air to keep the home comfortable all year around.

      Other LG innovations on exhibit at the show included the LG Energy Storage System (ESS) and Building Energy Control (BECON), a powerful duo that together create a total energy management solution for businesses. Also on display was the LG 4-Way DUAL Vane Cassette which employs UVnano technology and an antibacterial drain pan to enhance the hygiene of the unit and the airflow produced.1
      LG showcased its first GHP Hybrid Heat Pump system air conditioner, a cost-effective option for educational and governmental facilities. LG’s hybrid solution combines the advantages of electric- and gas-powered climate control systems to deliver superb performance while reducing the cost of cooling and heating.2

      To further minimizing its footprint, LG moved to using recycled materials for the packaging of the outdoor units of its system air conditioners. Instead of using expanded polystyrene in its packaging, LG opted for expanded polypropylene as it offers improved cushioning and protection for its products. LG estimates that switching to reusable expanded polypropylene for all its AC packaging will cut its annual paper usage by 85 tons and polystyrene usage by 19 tons.

      After the conclusion of Korea Energy Show 2021, LG donated the exhibition containers to Habitat Korea, the South Korean branch of the global nonprofit Habitat for Humanity. The repurposed containers will be utilized by the organization as a dedicated education center.
      As LG’s efficient, eco-responsible HVAC solutions demonstrate, creating a healthy, comfortable indoor environment doesn’t have to come at the expense of sustainability. With innovations that carefully consider the needs of its customers and the well-being of the planet, LG is helping to bring about a brighter, better tomorrow.
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      1 Testing conducted by FITI Testing and Research Institute verified the LG DUAL Vane Cassette resulted in the reduction of 99 percent of Staphylococcus bacteria and colon bacillus.
      2 Based on cooling/heating load of 52HP (GHP 32HP and Multi V 20HP) and the proper energy source (electricity or gas), the LG GHP Hybrid Heat Pump can save up to 28 percent of the energy cost (electricity and gas combined) compared to the energy cost of using Multi V alone. Operation cost may vary depending on load conditions, climate and other environmental factors.
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    • By News Reporter
      Advancing Business Portfolio with Greater Focus on Digital Transformation   

      SEOUL, Nov. 25, 2021 — LG Electronics (LG) today announced that William Cho, its Chief Strategy Officer, will also take on the responsibility of Chief Executive Officer effective December 1. LG’s top strategist since 2019, Mr. Cho was responsible for establishing LG’s Business Incubation Center and fostering new businesses opportunities in the form of in-house ventures as well as startup partners during his six-year tenure as president of LG North America.
      Having joined Goldstar in 1987 and spending four years in LG’s overseas office in Germany, Mr. Cho has a storied career including roles as president of LG Canada, Australia and the United States. A graduate of Pusan University, Mr. Cho received his master’s degree in business from Yonsei University in Seoul.
      Other notable changes include the appointment of Kim Byoung-hoon as Chief Technology Officer. Currently serving as the head of the Future Technology Center, Dr. Kim is being promoted to executive vice president and will simultaneously assume the roles of Chief Technology Officer as well as the new Information and Communication Technology leadership position.
      Jang Ik-hwan, a 31-year veteran of LG, is being promoted from SVP to EVP and will assume the top position at the Business Solutions Company after successfully growing the IT business portfolio to make LG one of the fastest-growing brands in the notebook, laptop and monitor business. SVP Eun Seok-hyun has been tapped to lead the Vehicle component Solutions Company as its third and newest president. Mr. Eun was previously responsible for growing the smart business division under the same company.
      Going forward, the new leadership team will accelerate changes focusing even more on customer value in pursuit of growth with each business unit assuming greater responsibility. Toward this end, LG will reorganize its Customer Satisfaction Management Center into the new Customer Value Innovation Office with oversight by the CSO. The role of the CVIO will be to more effectively identify and incorporate customer feedback and pain points into the product planning, development and sales processes. In addition, the Customer Experience Innovation Department under the Home Appliances and Home Entertainment Companies will be upgraded to Customer Experience Innovation Division.
      Also, to discover potential growth engines and expedite future innovations, the M&A department under the umbrella of the Chief Strategy Office will be elevated to division level for more resources. Similarly, to increase its focus on future trends and customer needs, LG’s Life Soft Research (LSR) department will be promoted to Life Soft Research Lab to increase its influence within the Design Management Center. And to speed up its digital transformation process related to customer experience, LG will elevate the AI Big Data department to division level under the watchful eye of the new Chief Data Office (CDO).
      All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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    • By News Reporter
      LG Continues to Push the Limits of Future Mobility with Advanced ADAS Technology

      SEOUL, Nov. 25, 2021 — LG Electronics (LG) and Mercedes-Benz AG were named joint winners this week at the annual AutoSens Awards, a global celebration of autonomous driving and advanced driver assistance systems (ADAS).
      Every year the AutoSens conference recognizes companies for innovations in six categories of which LG was nominated in two: 2020 Vision Award and Hardware Development of the Year. The 2020 Vision Award was bestowed to LG and Mercedes-Benz in recognition of their influence, sustainability, contribution to the industry and inspiration to future technologies. The Hardware Development of the Year award was given to LG for successfully commercializing its front multipurpose camera technology beyond the concept stage. LG and Mercedes-Benz have been collaborating on ADAS camera technology for the past seven years, seeing the fruits of their labor commercialized in the new 2021 C-Class sedan which launched last month.
      First started in 2015, the AutoSens Awards celebrates the best innovations and innovators in ADAS and autonomous vehicle technology. Every year, representatives from automakers, suppliers, research labs and academia take part in AutoSens online communities, conferences and training modules, exhibition events and workshops to better understand the fast-growing autonomous vehicle industry, which could not exist without ADAS technology.
      Dr. Park Young-kyung, a Vision AI expert at LG, and Dr. Benjamin Marx of Mercedes-Benz’ multi-purpose camera team accepted the award and delivered a speech where they described the rewarding experience of working together for many years to develop a camera solution that improved real-life safety and met the strict European NCAP safety requirements. The state-of-the-art technology developed by the two companies is capable of taking advantage of deep learning and multi radar sensors to deliver significantly more environmental data to the central processing unit for analysis. More data results in better analysis and greater safety.
      “Demonstration value to our automotive customers is the ultimate reward for LG,” said Dr. Kim Jin-yong, president of the LG Vehicle component Solutions Company. “Being honored together with Mercedes-Benz is very meaningful to LG as we strive to contribute toward innovation in future mobility.”
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    • By kevin knauss
      The symbolic link within the PC's Pictures  folder is displayed by the LG Webos Photo app as a folder, but when clicked, the app says that the device is not connected. The existing folders under Pictures on the PC do work using the LG Webos Photo app. The symbolic link works properly on the PC itself, so it's not a problem with creating it using mklink. Any ideas? Thanks.
    • By News Reporter
      In a unique initiative to address food insecurity and spread kindness across the United States, LG is working with global nonprofit Lasagna Love to positively impact communities by connecting neighbors through homemade lasagnas.
      LG USA enlisted the help of celebrity chefs and foodies to kick off the #GiveLGLasagnaLove challenge. They will be pitching in to bake lasagnas and posting their experience across their social media channels to inspire others to volunteer and keep the cooking challenge going.

      The campaign, which launched on Nov. 8 in time for the season of giving, has a goal of delivering 15,000 meals and connecting people in their communities throughout the USA. The social media campaign encourages others to join Lasagna Love’s mission of addressing the incredible rise in food insecurity among families and providing a simple act of kindness to those in need of a helping hand.

      LG believes in empowering home cooks and providing them with the innovative tools they need to make the most of their time in the kitchen. Through the partnership with Lasagna Love, LG will be sharing recipes and cooking tips for LG’s InstaView ranges to motivate consumers to get involved and give them all the tools they need to make and gift the perfect lasagna.

      “We’ve all been in a place of needing support, whether it’s a family struggling with food insecurity, a neighbor feeling isolated, or a friend who could use a little encouragement, we hope to inspire others this holiday season to spread Lasagna Love’s mission and connect people in their communities,” says Gail Conroy, senior director of marketing, LG Electronics USA.

      Lasagna Love’s mission is simple: feed families, spread kindness and strengthen communities. According to CEO and Founder Rhiannon Menn, “Lasagna Love was created through the simple act of one family making a home-cooked meal for another family in need. As we continue to scale our mission of spreading kindness, what’s most inspiring is how we’re making life a little better not only for the families receiving a meal, but also for the volunteers who are cooking.
      “We’re thrilled to be partnering with an innovative company like LG that truly understands the power in this one simple act of kindness and wants to help us reach even further,” she says.
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