News Reporter

SEOUL, Apr. 19, 2024 – LG Electronics (LG) has successfully issued a global bond of USD 800 million, marking its first in 17 years. Despite the growing global volatility, LG managed to achieve a negative New Issue Premium (NIP), indicating strong interest from global institutions. The bonds are denominated in U.S. dollars and divided into two categories: a USD 500 million bond with a 3-year maturity and a USD 300 million bond with a 5-year maturity. The 5-year bond is classified as a Sustainability Bond. The additional interest rate, or spread, is set at 95 basis points (bp) and 110bp above the US Treasury bond interest rate for the 3-year and 5-year bonds respectively, 40bp lower than the initially proposed spread. LG received a substantial investment order of approximately USD 9.4 billion (around 12 times the size of the issuance) from a total of 339 institutions. This achievement, based on the maximum order book, marks LG’s bond issuance as the most successful among Korean corporate bonds in 2024, resulting in a negative NIP. LG’s strong performance and financial stability have been recognized by global investment institutions, despite the decrease in expectations for a U.S. interest rate cut and increased global instability due to the Iran-Israel conflict. LG continues to show steady performance and is diversifying its portfolio, transitioning from a leading home appliance company to a Smart Life Solution company incorporating EV components, B2B and platform-based services. The foreign currency bond issuance is positive for LG in terms of stable fund raising and diversification of borrowing sources. The successful re-entry into the dollar bond issuance market after a 17-year break underscores LG’s strong presence in the global financial landscape. The funds raised aim to enhance LG’s future competitiveness through R&D and facility investments, in line with its 2030 Future Vision. The Sustainability Bond’s proceeds will be used for eco-friendly and social projects, including the construction of eco-friendly buildings. The issuance was managed by a consortium of banks, including BNP Paribas, Citigroup, HSBC, JP Morgan, KDB and Standard Chartered Bank. LG has received stable credit ratings of Baa2 from Moody’s and BBB from Standard & Poor’s. This issuance marks LG’s return to the public foreign bond market after 12 years, following its 2012 issuance of Swiss franc bonds valued at 215 million (equivalent to KRW 2.6 trillion at the time). # # # View the full article

Guided by the unwavering conviction that a good life means enjoying every precious moment to the fullest, LG aims to create innovations for a better life while working with brave optimism to ensure Life’s Good for everyone, no matter where they live. In line with World Happiness Day – celebrated annually on March 20 – LG Germany and influencer Gina Rühl paid a special visit to DAS HAUS in Neuss, spending the afternoon with children suffering from physical and mental disabilities. True to the motto ‘Happiness doubles when you share it,’ this project not only aims to put a smile on the faces of countless children, but also demonstrate the immense impact of technical helpers on the daily lives of those that need a little help. Gina is a living example of relentless optimism and the ability to turn setbacks into strengths. After a serious motorcycle accident that resulted in the loss of her left arm, she never lost her positive attitude and fought her way back to treat every day like a blessing: “Life goes on, just a little differently.” She quickly regained her mental strength and is now grateful for every experience, demonstrating that life can still be full of joy after a life-changing incident. That is why Gina was the perfect role model to visit DAS HAUS, a facility that aims to enable children and adolescents to live a fulfilling life on their own terms despite their disabilities. This inclusive facility offers a wide range of music, art, sports and theater courses to help them develop skills and socialize at the same time. DAS HAUS encourages them to push a little further every day and manage their lives actively and responsibly – a message both LG and Gina live by. The focus of the event was on the joy of cooking together. As they cooked as a team, LG StanbyME provided assistance by displaying cooking tutorials and entertainment. In fact, it proved to be so useful that LG donated two of them to DAS HAUS soon after. The contact was made through nestwärme e.V., an association that supports families with chronically or terminally ill children and children with disabilities. As a token of gratitude, LG also donated an LG StanbyME to a children’s hospice of nestwärme e.V.’s choice. But the generosity did not stop there, as LG and Gina raffled off five devices to social clubs and organizations through Instagram. The efforts of Gina Rühl and LG on World Happiness Day highlight technology’s potential to go beyond its primary purpose – it connects people and inspires new possibilities. This project underlines the company’s commitment to effecting positive change not only on special occasions but every day, in line with its Life’s Good message. In Argentina, the love of cooking, which transcends borders, was again leveraged to spread positive change. LG Argentina employees volunteered their time to the Fundación Sí, a non-profit organization dedicated to eradicating poverty by enhancing the quality of life and social inclusion of the less fortunate. Volunteers are recruited to offer housing and financial aid to underprivileged graduates to increase their access to education, and perform nightly trips to give the homeless food, medical attention and emotional support. Last month, LG Argentina employees convened in the kitchen to bake bread for the homeless and give hope of a future where Life’s Good. This baking event was just one of the many activities that took place in partnership with Fundación Sí. Another important action was the sponsorship of four high-achieving local university students which will support their development going forward and help them achieve their professional aspirations. LG offices around the world are committed to creating a Better Life for All, not only through its advanced products and solutions but also through its social initiatives. Stay tuned to LG Newsroom to discover more initiatives designed to realize a future where Life’s Good for people and the planet. Contributed by LG Germany and LG Argentina # # # View the full article

Next month, LG CEO William Cho will be in Seattle, Washington, to attend the Microsoft CEO Summit, an event that brings together hundreds of CEOs from leading global companies to discuss topics ranging from the current state of the international business environment and economic and supply chain challenges, to new and developing market trends. Artificial Intelligence, the transformational technology that continues to change the way people live and work, is expected to be a major focus at this year’s summit. At CES 2024 in January, CEO Cho redefined AI as ‘Affectionate Intelligence,’ communicating how a more caring, empathetic and authentic AI is essential to bring customer experience to a whole new paradigm. “Through our close collaboration with leading global tech companies such as Microsoft, we at LG are striving to revolutionize the customer experience with state-of-the-art AI and to develop innovative business models that will fuel our future growth,” said CEO Cho. He further added, “We are on a mission to transition from a global consumer tech leader to a Smart Life Solution company, leveraging our Affectionate Intelligence to deliver unique experiences for our customers.” # # # View the full article

Since taking the helm as LG’s CEO at the end of 2021, William Cho has been a strong proponent of transparency, especially in nurturing relationships and open communication within the company’s workforce. This dedication to honest conversation inspired Mr. Cho to launch the ‘CEO F.U.N. Talk’ series, a forum for him to interact with LG employees on critical topics and the company’s future direction. The first CEO F.U.N. Talk of 2024, held on April 15, focused on ‘leadership,’ a vital component in the corporate sphere that merits regular discussion. Leadership was also the central theme at the first CEO F.U.N. Talk of 2023. As LG aims to transform into a high-performance organization capable of consistent growth, CEO Cho underscores the need for employees to demonstrate “a sense of leadership.” Prior to this month’s talk, Mr. Cho conducted a survey to understand employees’ views of a high-performance organization and its implications for LG. “A high-performance organization is one that persistently pursues excellence to deliver outstanding results and promotes mutual growth between the company and its employees,” stated CEO Cho. He further explained that a passion for continuous learning, goal setting and skill development are essential. Furthermore, to surpass competitors, LG must provide customers with unique experiences and significant value, thereby creating a unique competitive advantage. Mr. Cho highlighted how effective leadership at all levels drives high performance and successful organizational transformation. “The power of a participatory organizational culture amplifies when each member displays leadership and adheres to the A.C.E. principles,” he said. CEO Cho’s A.C.E. principles include: ‘Aim for Clarity’ by setting measurable goals, breaking them down into stages and presenting clear results; ‘Conduct with Agility’ to quickly identify key issues and foster a productive work environment while also prioritizing tasks effectively; and ‘Excellence in Process’ – encouraging employees to actively define their roles and responsibilities, enhance collaboration with stakeholders, meticulously analyze all processes and allocate resources appropriately. Mr. Cho also stressed the significance of the right leadership mindset. He asserted, “Strong willpower and persistence, rather than talent or intelligence, are crucial for achieving your dreams.” He added that every employee should not only lead their own change but also guide others in the broader transformation of LG into a high-performance organization. Mr. Cho further highlighted organizational culture as a cornerstone for the company’s future growth and evolution. A positive and empowering corporate culture requires an environment where employees can enjoy their work and have the flexibility to change the way that they work to grow and reach their full potential. In line with this, ‘REINVENT LG’ encourages all LG employees to collaborate and innovate. Initially launched to foster a healthy organizational culture, REINVENT LG has extended to the company’s entire value chain and has become a catalyst for ‘high-performance’ management innovation. Wrapping up the talk, CEO Cho outlined three focal points: ‘Product,’ encompassing business models and strategies associated with LG’s products and services; ‘Process,’ denoting the company’s operational methods; and ‘People,’ emphasizing the enhancement of employees’ skills. By focusing on these pivotal areas and applying its management and leadership principles, LG anticipates short-term improvements in sales and operating profit, and long-term enhancements in its business portfolio and corporate value. In relation to ‘Product,’ Mr. Cho highlighted how LG is mitigating the impacts of a sluggish global economy by concentrating on its subscription business. This new business model has proven successful despite a decrease in demand in the home appliance market. Discussing ‘Process,’ he expanded on ‘Affectionate Intelligence,’ LG’s AI solution crafted from customer experience data, and explored various AI applications. In the ‘People’ segment, the CEO introduced several systematic training programs and support initiatives that LG is currently implementing. The tenth CEO F.U.N. Talk took place at LG Twin Tower in Seoul, South Korea, and was attended by over 10,000 employees. Throughout 2024, CEO Cho plans to engage and communicate with more LG employees by extending the program to other business locations in Korea, including Changwon, Pyeongtaek and Gumi. # # # View the full article

Featuring Advanced AI Technologies and Sleek Design, Company’s Expanded Lineup of Built-in Appliances Brings Outstanding Convenience and Style to the Kitchen SEOUL, Apr. 18, 2024 — LG Electronics (LG) is unveiling its latest built-in kitchen appliances at Milan Design Week (MDW) 2024, taking place in Milan, Italy, from April 16-21. At the center of LG’s Milan showcase are the brand-new Signature Kitchen Suite built-in oven, free zone induction hob and downdraft hood. Boasting innovative, premium design and highly-convenient features, the company’s refined built-in solutions bring exceptional ease-of-use and effortless elegance to the kitchen. Signature Kitchen Suite Built-in Oven with Advanced Cooking Technologies Debuting at MDW 2024 and designed with European consumers in mind, the Signature Kitchen Suite 60-centimeter (24-inch) built-in oven offers a variety of cutting-edge features and AI technologies to elevate the culinary experience. Equipped with Gourmet AI, the oven can identify what the user is cooking and automatically select the appropriate cooking mode from 130 recipes. Gourmet AI also enables ‘browning’ control for foods such as pizza and steak, actively keeping tabs on the cooking process and notifying users via the ThinQ app as soon as their food is done. Thanks to video-recognition, LG’s intelligent oven can suggest the optimal settings for the dish being prepared, while real-time video monitoring and time-lapse recording make it easy to check on the progress of one’s meal using the ThinQ app. Employing enhanced ProBake powered by inverter technology, the new oven delivers uniform heat and fast, efficient cooking with an A++ energy rating. LG’s innovative technology rotates the convection fan back and forth to ensure shorter preheating times, even heating and crispier results when using the oven’s Air Fry mode. The company’s unique InstaView technology further enhances user convenience, making it possible to see inside simply by knocking twice on the oven door. Free Zone Induction Hob for Convenient and Flexible Cooking The Signature Kitchen Suite’s 90-centimeter (36-inch) free zone induction hob presents next-level flexibility and ease-of-use, allowing users to place any size and type of cookware – such as Paella pans and moka pots – anywhere on its cooking surface.* The new appliance can detect and track the position of cookware, eliminating the need to manually cancel and reapply settings when moving a saucepan or skillet from one part of the cooking surface to another. What’s more, the AI technology embedded in the hob can detect the temperature of cookware and automatically lower the heat when necessary, helping to minimize spills and splatter when boiling water or preparing soups and sauces. Expanded Built-in Lineups for Diverse Kitchen Lifestyles LG is further bolstering its built-in product lineup with the introduction of the new Signature Kitchen Suite downdraft hood. Made to integrate seamlessly into islands and countertops, the 90-centimeter (36-inch) hood offers a sleek, sophisticated look with its chic black glass and modern frame design. It also provides powerful ventilation, effectively extracting steam and odors for a more pleasant cooking experience. Additionally, LG has expanded its portfolio of built-in appliances for the European market. Along with new products, such as an 80-centimeter (30-inch) induction hob and built-in combi refrigerators and microwave ovens, the company now provides a wider range of options within its oven lineups – from more product variation to a greater choice of colors and sizes. Among the new models are the Signature Kitchen Suite 122 centimeter (48 inch)-wide French-door refrigerator and stunning appliances from the Transitional lineup, featuring slim handles and satin stainless steel exteriors with a velvety matte finish. To help customers create a curated kitchen aesthetic, the company offers an array of new finishes for its premium built-in products, with black stainless steel and stainless steel joining the previously-introduced black glass finish. “We are thrilled to showcase our latest built-in innovations at this year’s Milan Design Week, demonstrating our commitment to leading new design trends and meeting the diverse needs of European customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in Europe through an expanded range of built-in appliances delivering style, performance and convenience in the kitchen.” Visitors to MDW 2024 in Milan from April 16-21 can experience LG’s latest built-in lineups at the LG booth at Milan Fairgrounds. # # # * Cookware recognition may vary depending on the size or number of items placed on the surface. View the full article

3D Anamorphic Animal Series Kicks Off Company’s Local and Global Earth Day Activations SEOUL, Apr. 17, 2024 — Heralding the arrival of Earth Day 2024, LG Electronics (LG) unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species. The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives. 3D Animals Overlook Times Square Unveiling on its dynamic Times Square billboard, LG will introduce a digital out-of-home (OOH) campaign showcasing anamorphic content that will highlight some of the world’s most vulnerable and endangered and recovered species in need of ongoing protection. Different species will be highlighted throughout the year beginning today with the snow leopard, followed by the bald eagle, Galapagos sea lion and reindeer later this year. The series will portray each animal in a stunning 3D effect that appears to be extending out of the actual display. Education Program Elevates Conservation Awareness Through partnerships with Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard series. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. LG will distribute curriculum materials aligned with educational standards to students and educators across the U.S. For additional details and opportunities to contribute to NWF’s EcoSchools U.S. and EcoLeaders programs, visit www.nwf.org. Life’s Good Earth Day Fair The LG Electronics North American Innovation Campus in Englewood Cliffs, New Jersey, is hosting the Life’s Good Earth Day Fair on April 22. Open to the public, the event will include a range of activities that highlight the importance of sustainable practices. In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing your backyard as a Certified Wildlife Habitat®. In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that provide consumers with significant savings through energy efficiency. # # # View the full article

LG 2024 OLED evo TVs Demonstrate Company’s Dedication to Sustainability and Highlight Premium Value of LG OLED TVs SEOUL, Apr. 16, 2024 — LG Electronics (LG) continues to receive recognition for its steadfast commitment to sustainability and eco-conscious practices. LG 2024 OLED evo TVs achieved Reducing CO21 and Measured CO22 certifications from the Carbon Trust3 and Environmentally Evaluated Mark4 from Société Générale de Surveillance SA (SGS), marking the fourth consecutive year of consistent acknowledgement for LG’s ESG initiatives. LG’s newest OLED TVs have also earned their second successive Recycled Content certification5, further demonstrating LG’s sense of environmental responsibility. The Carbon Trust works to usher the globe into a future of zero carbon emission by assessing the environmental impact of a product’s entire life cycle, from production and distribution to use and disposal. SGS certification focuses on resource efficiency and the presence of hazardous substances, while Intertek measures the percentage of recycled materials used. The organizations’ respective approaches promote responsible consumption practices across diverse industries and contribute to the broader goal of sustainability worldwide. Notably, the self-lit nature of LG OLED TVs garners significant attention in stringent sustainability evaluations. Unlike LCD TVs, LG OLED TVs do not require a backlight, meaning a simpler structure and fewer necessary components. For instance, LG’s 65-inch OLED evo, made of ultra-light composite fiber, requires only 40 percent of the plastic typically used in an LCD TV of the same size screen and weighs 20 percent less. Based on the estimated sales of LG OLED TVs this year, the total amount of plastic used in LG OLED TVs from 2022 to 2024 is expected to be 45,000 tons lower than that of LCD TVs sold during the same period. The reduction in plastic usage will lead to a decrease in carbon emissions of approximately 234,000 tons a year, equivalent to the carbon dioxide absorbed by a 30-year-old pine forest. This number translates to one-third of the area of Seoul or about 31,000 soccer fields. Recycled plastics account for about 20 percent of the plastic used in the manufacturing of all LG TVs, including OLED TVs, equal to around 4,000 tons of recycled waste plastic annually. Beyond environmental activities, LG’s various ESG initiatives have received praise from reputable domestic and international organizations. In 2023, LG was named in the Dow Jones Sustainability World Index (DJSI World) for the twelfth year in a row. The DJSI World ranks in the top ten percent of the largest 2,500 global companies based on their long-term economic, environmental, social and governance practices. The company’s inclusion on this prestigious list for twelve consecutive years is a significant milestone, as LG is the sole South Korean company in the Leisure Equipment & Products and Consumer Electronics industry category to achieve this feat. Furthermore, LG has received the ‘Comprehensive A grade’ from the ESG Evaluation and Rating Announcement of Korea ESG Standards Institute (KCGS) for three years running, and last year, the company earned its fourth back-to-back ‘A’ rating from the Morgan Stanley Capital International (MSCI) ESG Rating. “LG OLED TVs lead the market as the ultimate choice for premium viewing experiences, while also going beyond to set the bar for ESG standards,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Planning Division. “LG will remain devoted to continuing efforts toward creating a better planet for all.” # # # 1 77/65/55-inch LG OLED evo G4 models. 2 97/83-inch LG OLED evo G4 models and all LG OLED evo C4 models. 3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program. 4 All LG OLED evo G4 and C4 models. 5 All LG OLED evo G4 and C4 models. View the full article

Company Introduces Stunning Home Appliances Featuring Moooi’s Distinctive Patterns at Must-see Exhibition SEOUL, Apr. 16, 2024 — LG Electronics (LG), in collaboration with premium Dutch lifestyle brand Moooi, is presenting the ‘A Life Extraordinary’ exhibition at Milan Design Week (MDW) 2024, running from April 16-21. The exhibition is a fusion of bold aesthetics and advanced technologies, where LG’s innovative home appliances meet Moooi’s distinctive designs and interior objects, coming together in a stunning showcase of sophisticated home living. A Must-see Exhibition: Innovative in Home Appliances as Objet d’Art Moooi’s “creative luxury” is immediately apparent in each engaging and elegant display that makes up the memorable exhibit. The Dutch company’s curated furniture pieces, lightings, patterns and interior accessories are perfectly paired with a wide range of stylish, premium LG appliances. Among these are the PuriCare AeroFurniture, InstaView bottom-freezer refrigerator with MoodUP, Styler clothing management system and Styler ShoeCase. LG’s state-of-the-art products and Moooi’s designer offerings not only offer convenience and comfort but also create a visually harmonious ensemble that can instantly elevate any indoor space. Works of Art: LG Home Appliances with Exclusive Moooi Patterns Following up last year’s successful collaboration, LG is introducing even more eye-catching Moooi designs for the PuriCare AeroFurniture at MDW. Moooi’s new Silk Bombis patterns, embodying the distinctive appearance and habitat of the silkworm, augment the unashamedly modern styling of LG’s table-type air purifier. These patterns infuse the surrounding décor with gorgeous colors and imaginative aesthetics, adding a sense of liveliness. The LG PuriCare AeroFurniture, with its cutting-edge air purification technologies, convenient functions and a compact, cylindrical form factor, provides cleaner indoor air and a décor-friendly yet highly practical design. In addition to 360-degree air purification for a healthier, more pleasant environment, the AeroFurniture offers a mood lighting feature that allows users to easily alter the ambiance of the room to match their mood or occasion. Lifestyle Appliances: Harmonizing Design and Tech in an Extraordinary Space The Milan showcase also puts the spotlight on the evolved design and thoughtful features of groundbreaking LG home appliances, such as the LG InstaView bottom-freezer refrigerator with MoodUP. The impressive new model incorporates an InstaView panel with color-changing LED lighting on its fridge door, and a color-changing MoodUP panel on its freezer door. Users can choose from 438 color combinations for the freezer door and InstaView lighting, giving them considerable scope to customize the fridge’s appearance and transform the atmosphere in the kitchen. Another lifestyle innovation on show in Milan is the LG Styler ShoeCase. The product allows users to display their favorite sneakers as if they were works of art, thanks to its 360-degree rotating turntable and transparent ‘display case’ panels. The Styler ShoeCase also provides a complete shoe care solution by maintaining the ideal conditions for shoe storage. Visitors can also explore LG’s latest Styler, a steam clothing care solution which blend seamlessly into the visually sumptuous LG x Moooi showroom. “Our collaboration with Moooi at Milan Design Week presents an extraordinary experience where technology and design meet, and seamlessly merge,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Leveraging the best of technology and design, we will continue to deliver advanced innovations tailored to the needs and tastes of each customer.” Moooi’s exhibition envisioned by LG is being held during Milan Design Week from April 16-21 at the Salone dei Tessuti, 29 Via S. Gregorio, Milan, Italy. # # # View the full article

Company Showcases Sophisticated Built-in Kitchen Lineups with Innovative AI Technologies in Milan SEOUL, Apr. 15, 2024 — LG Electronics (LG) is participating in Milan Design Week 2024, the global design trade fair taking place in Milan, Italy, from April 16-21. Aimed at increasing the company’s presence in the European built-in market, LG’s Milan Design Week exhibition includes a booth at Salone del Mobile (EuroCucina), a display at Signature Kitchen Suite showroom and a collaboration with Moooi at the Dutch lifestyle company’s showroom. Since the launch of its ultra-premium Signature Kitchen Suite built-in appliances, LG has continuously and strategically expanded its presence around the globe. Last year’s IFA exhibition in Germany marked the introduction of the built-in lineups from the LG brand, which complement the company’s well-established ultra-premium offerings. At Milan Design Week 2024, the company seeks to demonstrate its commitment to providing premier culinary lifestyles, with a diverse range of products designed to meet the needs of different customer segments. LG’s exhibition booth at Salone del Mobile showcases the ultra-premium Signature Kitchen Suite built-in lineup, plus an array of advanced, aesthetically-pleasing products from the company’s wider kitchen appliance portfolio. Through its ‘True To Food’ philosophy, the Signature Kitchen Suite brand communicates the importance of preserving the original value of food. Also on show is a selection of LG cooking solutions that combine with the ThinQ app for a smarter ‘Life’s Good’ kitchen experience. During Milan Design Week, the Signature Kitchen Suite showroom will introduce visitors to the sophisticated styling and advanced technologies of the latest Signature Kitchen Suite built-in products. Meanwhile, at the ‘A Life Extraordinary’ exhibit (April 16-21) at Moooi’s exhibition space, LG will showcase its PuriCare AeroFurniture air purifier featuring distinctive, new designs by Moooi, as well as other new products such as the InstaView bottom freezer with MoodUP. An Inspired Culinary Lifestyle with LG’s Kitchen Appliances at Salone del Mobile The LG exhibition at Salone del Mobile clearly conveys the value and joy of sharing and savoring quality food. The company’s impressive booth, which covers 483 square meters, is designed by GamFratesi, the acclaimed architecture and design studio founded by Italian Enrico Fratesi and Denmark’s Stine Gam. Presented inside are the Signature Kitchen Suite built-in portfolio and LG-branded built-in kitchen and home appliance lineups. Among the products on display is the newly unveiled Signature Kitchen Suite 60-centimeter (24-inch) built-in oven with Gourmet AI technology. LG’s AI innovation can identify what the user is cooking and automatically suggest the optimal cooking mode from a database of 130 recipes. The stunning new oven also boasts enhanced ProBake, which leverages the company’s inverter technology to ensure uniform heat distribution for fast and efficient cooking. Offering convenience and cooking flexibility, the Signature Kitchen Suite free zone induction hob allows users to place any size or type of cookware anywhere on its cooking surface.* This is made possible through the AI-equipped hob’s ability to detect and track the position of cookware. Launching in Italy this month, the LG InstaView bottom-freezer refrigerator with MoodUP can be found alongside the French-door InstaView fridge with MoodUP at the company’s Salone del Mobile booth. In addition to exploring new LG products, visitors to the company’s booth will have the opportunity to enjoy a lively cooking demonstration hosted by Signature Kitchen Suite. The event features renowned chef Fabrizio Ferrari, who will prepare delectable cuisine using some of the latest built-in appliances from the Signature Kitchen Suite lineup. Other special activities include ‘Zero Wasting Oven Cooking’ with LG’s built-in appliances, wine tasting sessions hosted by sommelier Emanuele Trono, and a unique musical and culinary experience with DJ and cook Daniele de Michele (a.k.a. Donpasta). The newly-revealed Signature Kitchen Suite 48-inch French-door refrigerator and the sleek appliances of the Transitional lineup, which include built-in combi refrigerators, induction hobs and microwave ovens, form part of LG’s expanded portfolio targeting the European built-in market. Precision and Elegance with Signature Kitchen Suite’s New Capsule Collections At the Signature Kitchen Suite showroom, located at the intersection of Milan’s famous Via Manzoni and Piazza Cavour, LG is hosting an open-to-the-public week-long event, displaying its high-end built-in appliances together with its new Design Capsule Collections, under the theme of ‘The Art of Precision’. An exciting development for Signature Kitchen Suite is the collaboration with internationally acclaimed designer Patricia Urquiola, who has designed a sculptural cabinet for the brand’s under-counter drawer fridge. Ideal for modern places, where the boundary between living room and kitchen is frequently blurred or erased, Urquiola’s cabinet transforms the ultra-premium brand’s home appliance into a gorgeous piece of furniture. The amalgamation of Signature Kitchen Suite’s superior technology with Urquiola’s design artistry has resulted in an elevated lifestyle solution with a luxurious, handcrafted touch. The cabinet is available in three modularities and two finishes – wood or Cimento tiles. Visitors to the showroom can also see SKINS Club; an ultra-elegant cabinet for the Signature Kitchen Suite under-counter wine cellar designed in collaboration with local Milanese architectural and design firm m2Atelier. A must-have for the connoisseur, the stunning SKINS Club features separate compartments for storing wine and cigars and offers customizable finishes for personalized look. An Exclusive Collaboration of Technology and Artistry At the Salone dei Tessuti, LG has collaborated with Moooi to create an extraordinary experience where technology and design seamlessly merge. The gallery-concept exhibition space shows off the evolved design and thoughtful features of LG’s groundbreaking home appliances, such as the LG InstaView bottom-freezer with MoodUP, Styler clothing management system, Styler ShoeCase and a PuriCare AeroFurniture table-type air purifier decorated with a new pattern from Moooi. “We are excited to present our expanded, diverse portfolio of built-in appliances at this year’s Milan Design Week,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in the European built-in market with its ultra-premium Signature Kitchen Suite and LG-branded built-in appliances designed to fulfill diverse customer needs.” Visitors to the Milan Design Week 2024 can explore LG’s advanced built-in kitchen and home appliances at the LG exhibition booth at Milan Fairgrounds, the Signature Kitchen Suite showroom (corner of Via Manzoni and Piazza Cavour) and the Moooi showroom at Salone dei Tessuti (Piazza Cavour). # # # * Cookware recognition may vary depending on the size or number of items placed on the surface. 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With the Addition of a 5MP Diagnostic Monitor, Company’s Comprehensive Range of Medical Monitors Now Boasts 13 Different Types of Display SEOUL, Apr. 12, 2024 — LG Electronics (LG) is accelerating its B2B medical device business, leveraging a full lineup of diagnostic monitors including the new 21HQ613D which was recently cleared by FDA for sale in the United States. Designed specifically for digital mammography and breast tomosynthesis, the 21HQ613D is a 21.3-inch 5-megapixel (MP) IPS diagnostic monitor that delivers high-definition radiological images and maintains consistent image quality through its internal front calibration sensor and calibration software. The 21HQ613D offers exceptional definition and brightness, its LG IPS display providing a resolution of 2,048 x 2,560, a luminance of 1100cd/m² and a contrast ratio of 1800:1. Suitable for reviewing various types of medical images, including breast MRIs, CT scans and ultrasound, the diagnostic monitor features an internal front sensor that removes the need for an external calibration device. With LG Calibration Studio Medical software, users can conveniently conduct DICOM calibration and quality assurance tests that comply with international quality control standards for medical monitors. The 21HQ613D also incorporates helpful features to assist users in the close examination of medical images, such as Focus View Mode and Pathology Mode. Controllable with either a mouse or keyboard, Focus View Mode lets users focus in on a specific part of an image, dimming the rest of the screen in order to highlight the selected area. Pathology Mode provides image clarity and accuracy as if looking into a microscope. Additionally, Multi-Resolution Mode (5, 3 and 2MP) makes it possible to quickly adjust screen resolution to suit the type of image being viewed. For a more productive and organized workspace, this diagnostic monitor supports daisy-chaining via DisplayPort connection. An easy and efficient way of linking monitors, daisy-chaining helps reduce desk clutter and simplify cable management. LG’s new diagnostic monitor also offers a comfortable user experience thanks to an ergonomic stand with adjustable tilt, height, swivel and bi-directional pivoting functionality. The diagnostic monitor’s five hotkeys improve user convenience by providing a quick and simple way to adjust settings or switch between modes. Meanwhile, the Presence Sensor helps to conserve energy, automatically shutting off the display if no motion has been detected for five minutes. The Down Light and Wall Light features enable users to read documents when the room is dim or completely dark, the former illuminating the desk or table surface below the monitor and the latter casting light on the area behind it. For a better viewing experience, the Auto Luminance Sensor automatically adjusts screen brightness according to ambient conditions. With the 21HQ613D, LG is targeting rapidly growing global demand for mammography monitors. According to an industry analysis report by Persistence Market Research, the global mammography market is projected to reach a valuation of USD 6.9 billion by 2023, with a CACR of 11.6% from 2023 to 2033.* LG’s expanded lineup of diagnostic monitors covers the major display needs of large hospitals. Along with the new 5MP model, the company provides 3MP monitor – primarily used for reading radiological images – and 8MP and 12MP products equipped with PBP (Picture-by-picture) mode, which allows simultaneous review of multiple diagnostic images. In total, LG now offers 13 types of medical monitors, including 5 diagnostic monitors, 5 surgical monitors and 3 monitors for clinical use. LG is committed to delivering advanced monitor solutions for the modern healthcare environment. In 2023, LG secured a significant contract with Centrale d’Achat de l’Informatique Hospitalière (CAIH), France’s hospital IT purchasing center, to provide a total of eight types of medical monitors. The contract, valued at EUR 10 million (approximately KRW 15 billion) over four years, represents the company’s largest agreement since entering the medical imaging device business in 2016. “Designed for reviewing mammograms and breast tomosynthesis, LG’s new diagnostic monitor is a high-quality medical imaging display offering easy management and useful functionality,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to provide the medical sector with cutting-edge solutions leveraging our innovative display technologies.” For more information about LG’s diagnostic monitors, visit www.lg.com. Key Specifications: LG Diagnostic Monitor (21HQ613D) Display Panel Type IPS Size 21.3-inch Aspect Ratio 4:5 Resolution 5MP (2,048 x 2,560) Color Gamut (Typ.) NTSC (CIE1 931) 72% Brightness (Typ.) 1100cd/m² Contrast Ratio (Typ.) 1800:1 Response Time (Gray-To-Gray) 5ms (GtG) Feature DICOM Compliant Yes Hardware Calibration Yes Display Mode Multi-Resolution Mode (5/3/2MP), Focus View Mode, Pathology Mode Video Signals Input Terminals DisplayPort x2, DVI-D (Dual Link) x1 User Convenience Dual Controller Yes Lighting Yes (Down / Wall) Hot Key Yes (5 keys) Presence Sensor Yes Physical Specifications Adjustable Stand Pivot (Bi-Directional) / Swivel: ±15° / Tilt.: -5°~20° / Height Range: 110mm # # # * www.persistencemarketresearch.com/market-research/mammography-market.asp View the full article

LG remains steadfast in its commitment to actively nurture ideas with the potential to fuel the company’s future growth. By fostering a corporate culture that not only encourages challenges but also embraces failures as stepping stones to success, LG aims to embody the principles that have been at the heart of CEO William Cho’s leadership philosophy since his tenure began. CEO Cho consistently champions the ‘Brave Optimist’ mindset, inspiring everyone to boldly undertake challenges and relentlessly innovate, anchored in the belief that the customer is always the key to unlocking solutions. A prime embodiment of this ethos is ‘STUDIO341,’ an initiative launched by LG last year. This program is designed to identify and cultivate in-house ventures that encapsulate the spirit of challenge and innovation, a mindset that has been instrumental in propelling LG from its humble beginnings as Goldstar in 1958 to its current status as a global leader in home appliances. The ‘341’ in ‘STUDIO341’ serves as a poignant reminder for LG’s ‘Brave Optimists’ to stay true to the company’s roots, symbolizing the original street address of Goldstar in Busan, Korea’s second-largest city. The initiative welcomed anyone with a creative idea that can solve a problem worth solving and provide a new experience to customers. The response was impressive, with over 100 internal submissions received. In the previous year, LG shortlisted the top thirteen ideas – one more than the originally intended twelve – which were further narrowed down to six during an internal IR event. This process involved evaluating the ideas based on their potential to provide unique customer experiences. The selection criteria encompassed business value, feasibility, potential impact and team capabilities. The chosen teams were relocated to an external office to be able to fully immerse themselves in developing their in-house venture ideas. By March 2024, the top six teams had the opportunity to present their business proposals at the ‘STUDIO341 Demo Day’ in Seoul, in front of LG executives and potential investors. After thorough deliberation, the top five teams selected for spinoff were unveiled: ‘MASKIT,’ a mobile ticketing and admission service for performing arts that removes the necessity for queuing; ‘FreshGo,’ an original cold chain transportation solution that leverages individual refrigeration technology; ‘Cucumber,’ a platform focused on local food pickup services; ‘Found Objet,’ a digital transaction platform for recycled plastic materials; and ‘X-UP,’ a solution for diagnosing and maintaining golf courses using robots and heat mapping technology. Meanwhile, LG partnered with Bluepoint, a partnership-driven Korean startup accelerator, to leverage their ability to objectively assess the teams’ capabilities and provide more effective support. This approach has helped streamline the whole process to a year, with six months for selection and six months for development. During the process, each team will receive a joint investment from LG and Bluepoint up to a maximum of KRW 400 million. In parallel, LG is intensifying its collaboration with global startups, as exemplified by its partnership with Amwell, a U.S. telemedicine company, to provide remote medical treatment solutions across North America. The company also aims to evaluate the viability of services in prevention, diagnosis, post-management and recovery, among others. LG NOVA, LG’s North America Center for Innovation, launched its “Mission For the Future” by presenting the Eureka Park showcase at CES 2024 in Las Vegas. It also leveraged its influence to introduce startups operating in the digital healthcare field, such as XR Health, Mindset Medical and C.Light Technologies. Stay tuned to LG Newsroom to see how else the company is revolutionizing the customer experience for all. # # # View the full article

LG is rooted in the philosophy of open innovation – an open approach to innovation and facilitating collaboration to create a better life for all. These collaborative partnerships involve LG affiliate companies and extend to government, universities and research labs, with the goal to establish an open ecosystem of innovation that will benefit and empower all involved. Recently, the LG Toronto AI Lab welcomed 30 graduate students from various universities in South Korea to the Centre for Analytics & AI Engineering (CARTE) at the University of Toronto. The event – initiated and organized by the Toronto AI Lab in collaboration with CARTE – brought these talented students together to explore applied research partnerships in Canada and introduce them to career opportunities at LG. Sponsored by the South Korean government and managed through the University of Toronto’s Faculty of Applied Science & Engineering, the 6-month CARTE program accommodates students from a wide range of disciplines, including technology, engineering, and the natural and mathematical sciences and aims to inspire students to leverage AI innovatively in their respective fields. The selection for this program was competitive, drawing participants from among South Korea’s brightest. These selected students will engage in 10 industry projects, including three spearheaded by the LG Toronto AI Lab. Kevin Ferreira, Senior Director and Head of the LG Toronto AI Lab, shared, “Our collaboration with the University of Toronto and the South Korean government on the CARTE program aims to enhance our research capabilities and strengthen our talent pool. This event enabled us to present the extensive work undertaken at the LG Toronto AI Lab to an exceptional group of Korean students, laying the groundwork for deeper research collaboration.” Showcasing some of the Toronto AI Lab’s recent work, Manasa Bharadwaj, Senior AI Research Scientist, presented on behalf of the LG Toronto AI Lab’s Conversational AI team and their research into Responsible Conversational AI. The talk covered the motivation, technical details and results of the team’s 2023 published research titled ‘COUNT’ and ‘GPT-Detox’. The two paraphrasing approaches leverage unlikelihood training and prompt-based approaches respectively to convert unsafe text into safe text. Mathieu Tuli, AI Research Scientist, presented on the work that the LG Toronto AI Lab Digital Human team conducts, highlighting FlowFace, the team’s recent Computer Vision and Pattern Recognition Conference (CVPR) 2024 accepted paper. The talk provided detail on why FlowFace is an important innovation for the community at large, and how it affects the rest of the Digital Human pipeline. Thi Ha Kyaw, Staff AI Research Scientist, presented an introduction to quantum computing and quantum algorithms in general, and why quantum is worth pursuing in the current quantum utility era. He also presented his team’s recent result on super-exponential catastrophe of quantum algorithms in noisy quantum hardware. During their time in the program, students will participate in graduate-level intensive courses in Machine Learning and AI, delivered by the University of Toronto’s Department of Mechanical & Industrial Engineering. They will also benefit from tailored AI support services provided by CARTE, including research and training in AI for academic and industry partners. Furthermore, students will have the opportunity to attend several applied AI seminars at the University of Toronto and engage with AI and machine learning projects across various sectors, including industry, government, and non-profits. A dedicated workspace will also be available to them, fostering collaboration and allowing them to apply their knowledge and skills within Toronto’s thriving AI ecosystem. The program will conclude in late June, where selected students will present their projects to industry partners, showcasing their achievements and the potential for future innovations in AI. Contributed by LG Canada # # # View the full article

AI is a buzzword across all industries. We are currently living in the age of AI and, while many are focused on the evolution of AI technology itself, LG is focused more on how AI can make a difference to customers in their daily lives. At CES 2024, LG redefined AI as ‘Affectionate Intelligence’ with the belief that AI should deliver more caring, empathetic and attentive customer experiences. So, what does LG’s ‘Affectionate Intelligence’ entail? First, LG has access to a wealth of data from the 500 to 700 million LG products in use worldwide, many of which have AI-supported intelligent sensors that are optimized to learn and analyze users’ life patterns. LG has the unique opportunity to draw on the ‘real life’ data gathered from these connected devices and, with this ‘Real-time Life Intelligence,’ can provide valuable insight into customer-device interactions, including their environment, behavior pattern and emotional state. Second, the LG AI Brain – a powerful engine driven by LG’s large language model –can forecast consumers’ needs based on user-product interactions and contextual learning, perform reasoning processes and generate optimal solutions by orchestrating the action of physical devices. This ‘Orchestrated Intelligence’ allows LG to ultimately provide intelligent services and experiences tailored to customers’ lives. Above all, AI needs to be accountable, work equally well for all users, promote safe and intended behavior, secure personal data and control access to it. To ensure ‘Responsible Intelligence,’ LG has applied LG Shield, the company’s data security system, across the entire process of collecting, storing and utilizing customer data, ensuring protection at every stage. With these three pillars, LG is focused on adding a human touch to AI. So, what does ‘Affectionate Intelligence’ look like in the real world? Enhanced Customer Experience in the Home With almost seven decades of customer-facing business experience, LG has a deep understanding of customers, especially in the home. Leveraging Affectionate Intelligence, LG enhances the customer experience by providing personalized and tailored services through its home products and solutions. LG’s Smart Home AI Agent, an all-around home manager and companion, showcases the company’s commitment to realizing its “Zero Labor Home” vision. This versatile household helper can not only act as a hub to seamlessly connect and control home appliances and IoT devices, but also even navigate around the home and, through multi-modal sensing, collect a variety of data to monitor and manage the home. LG’s home appliances, such as the refrigerator with MoodUP, are equipped with on-device AI chips, allowing for more natural, intuitive interaction with LG ThinQ app. What’s more, appliances compatible with LG ThinQ UP can continuously receive software updates. LG’s latest washers are equipped with AI Direct Drive Motor tech which automatically determines the ideal cycle,1 enabling users to take better care of their garments. Among the company’s diverse air solutions, the new LG DUALCOOL residential air conditioner employs the Human Detection Sensor, which can detect the location of room occupants2 and change airflow mode accordingly. When it comes to enjoying the latest movie or your favorite show on LG OLED TVs, the new α (Alpha) 11 AI Processor offers an immersive viewing experience by personalizing picture settings, TV contents and apps. It can even provide recommendations based on past viewing habits through AI Concierge, and if you need assistance or want to learn about new features, the AI Chatbot is ready to help. For those needing to stay productive, LG gram Pro laptops are equipped with Intel® AI Boost, enabling top performance for AI workloads even without a network connection, enhancing the customer experience with top performance even on the go. Improved Customer Experience on the Road Software is not only transforming our homes but also revolutionizing our commercial spaces, virtual environments and experiences on the road. Software-defined Vehicles (SDV) are now a reality, and LG is actively participating in this evolution with a focus on improving the in-vehicle customer experience. While features like in-car entertainment and navigation are already commonplace, SDV’s bring a new dimension. Advanced software uses innovative technologies to dramatically improve computing power in car cockpits and allows users to remotely upgrade their vehicles with new features, akin to apps on their smartphones, without the need for a dealership or repair shop visit. At CES, LG shared its vision for cars as a ‘living space on wheels’ powered by SDV solutions. The company introduced LG AlphaWare, its suite of software solutions for SDV. This includes versatile middleware, platforms, and services, creating personalized and immersive in-vehicle experience for SDV utilizing, for example, AR/MR and AI technologies as well as being flexible and scalable base for all the domain of SDV. Based on ‘Affectionate Intelligence,’ LG will continue to unveil new products and services not for the sake of innovation but to provide tangible benefits to consumers and improve their lives. Stay tuned to LG Newsroom to see how the company continues to connect and expand customer experiences across various spaces, going beyond the home, in its journey to become a smart life solution company. # # # 1 The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric. AI sensing will not activate if the load is over 3 kilograms or the Steam option has been selected. Feature availability may vary depending on the product models. 2 The “Human Detection Sensor” only activates cooling and heating mode. The sensor has a vertical range of 90°, a right/left range of 100°, and a distance range of 5 meters (indoor unit of air conditioner to human). Depending on usage conditions, sensor detection range may be shortened. View the full article

The inspiring LG Objet Collection has gained a global fan base since its worldwide launch in 2021, and for good reason. Through its understated designs and diverse materials and colors, this sophisticated collection of premium appliances and devices extends the opportunity to curate living spaces that reflect unique lifestyles and preferences like no other. To raise the bar even higher for the ‘smart home’ experience, LG Vietnam recently launched the ‘LG Objet House’ at Flamingo Dai Lai Resort. Just 45 kilometers north of Hanoi, this all-new brand space and resort is fully equipped with state-of-the-art appliances from the LG Objet Collection. Within the elegant four walls of the LG Objet House, the harmony effortlessly created by LG Objet products blurs the line between modern home appliances and high-end furniture. Together, these stylish, innovative appliances complete a seamless living space that honors the distinctive style of the homeowner. During their stay, visitors can experience what seamless living really means thanks to LG PuriCare Aero Furniture, an air purifier that doubles as a side table; LG OLED Objet Collection Posé, a lifestyle TV which transforms into a digital frame that expresses every brushstroke of a painting; LG Objet InstaView refrigerator with an edge-to-edge glass that delivers a 23-percent-wider viewing angle; and LG Objet Styler, a premium clothing care system wrapped in a stylish, modern design. Since every LG Objet innovation has been designed to blend effortlessly into a wide array of living spaces, they are able to complement each room of the LG Objet House. The life-enriching capabilities of this exclusive space is what leaves a lasting impression on visitors. And it goes without saying that every LG device featured in LG Objet House can be monitored and controlled on the LG ThinQ app, a level of connectivity that introduces a new “smart home” standard to the nation. Aligning with the company’s global strategy to enhance customer experiences, LG Objet House aspires to encourage greater user interaction. “Through the moments of relaxation felt at LG Objet House, we hope to demonstrate the elevated lifestyle our LG Objet Collection makes possible,” said Song Ik-hwan, president of LG Vietnam, during its launch event. Striking the perfect balance between aesthetics and functionality, the LG Objet Collection has received high praise from around the world. In Vietnam specifically, one of its products was named the “Most Groundbreaking Product Design” of 2023 at Vietnam Design Week (VMARK 2023). These works of art are not only innovative and visually stunning, they also evoke positive emotions by delivering the next-level user experiences that make sure life is always good. People can now spend their vacation at LG Objet House, the ideal destination for “smart home” advocates thanks to the level of connectivity offered by the LG Objet Collection, a harmonious selection of practical innovations that boast aesthetic appeal with their sophisticated colors, subtle designs and use of sustainable materials. Contributed by LG Vietnam # # # View the full article

Company Achieves Record-breaking First-Quarter Revenues by Surpassing Boundaries Once Again SEOUL, Apr. 5, 2024 — LG Electronics Inc. (LG) today announced its preliminary earnings results for the first quarter of 2024, reporting a consolidated revenue of KRW 21.09 trillion and operating profit of KRW 1.33 trillion. The company marks the highest first-quarter revenue in its history. The implementation of innovative business models such as subscriptions, along with the expansion of B2B operations, have proven to be crucial in overcoming challenges like the delayed recovery of market demand. From a product perspective, LG’s strategy to enhance the product range and price coverage of volume zone lineups, in response to market demand polarization, has demonstrated significant effectiveness. This strategy, combined with the company’s dedication to sustaining strong competitiveness in the premium market by emphasizing unique factors like AI, has played a substantial role in achieving the impressive figure. The first-quarter operating profit has surpassed KRW 1 trillion for the fifth consecutive year since 2020. The company’s content and service business, which leverages its hundreds of millions of devices distributed globally as a platform, along with D2C sales, are driving qualitative growth and enhancing the contribution to the company’s operating profit. Measures such as resource allocation, stabilization of raw material and logistics costs and ensuring the flexibility of the global production operation system have also played a part in maintaining stable profitability. In the home appliance & air solution business, new products like the LG Styler clothing care system, LG WashCombo All-in-One and LG WashTower have led growth, receiving positive market feedback. The strategy of expanding the volume zone lineup to cater to regional characteristics and shifts in demand in international markets has been successful. The company is also growing its B2B business, including HVAC, built-in appliances and component solutions. LG aims to expedite the paradigm shift in home appliances by introducing subscription services that allow customers to choose appliances and product management services that suit their lifestyles. Also, as AI expands its role in customer electronics, the company is incorporating its Affectionate Intelligence into its devices and services, aiming to provide a unique customer experience that goes beyond basic AI, offering more thoughtfulness and empathy towards customers. In the vehicle component solutions business, a secured backlog of orders is driving gradual sales growth. The order backlog is expected to exceed KRW 100 trillion in the first half of this year, increasing from the mid-90 trillion range at the end of last year. For In-vehicle Infotainment, a major contributor to sales, the emphasis this year is on bolstering software capabilities and broadening the spectrum of unique products. LG Magna e-Powertrain, having achieved profitability last year, is poised to accelerate growth by securing additional orders from the European and Asian markets. Concurrently, ZKW, a subsidiary specializing in vehicle headlamps, is strategizing to develop next-generation product capabilities while optimizing its business structure. The home entertainment business is continuing to experience meaningful growth with the launch of new 2024 OLED TV lineup with enhanced AI performance as well as the expansion of webOS content and services. Starting this year, the company will actively deploy dual-track strategy driven by both the top-tier OLED lineup and the QNED lineup to lead the premium market. Furthermore, the webOS platform business will be developed into a scalable, high-profit business this year. The business solutions sector continues to innovate customer experience through strategic products such as the new LG gram that comes with the latest on-device AI functions and gaming monitors. This year, the company will position itself with a competitive lineup of the commercial displays and continue to invest in future growth engines such as robots and electric vehicle charging, accelerating the early deployment of promising new businesses. These figures are tentative consolidated earnings based on K-IFRS provided as a service to investors prior to LG Electronics’ final earnings results, including net profit. Details regarding each division will be announced officially later this month. # # # View the full article

Company Awarded 28 Awards for Excellence in Product Design, Including Two “Best of the Best” Honors SEOUL, Apr. 4, 2024 — LG Electronics (LG) announces it has received a total of 28 awards at this year’s Red Dot Award. Among the multiple accolades are two Best of the Best accolades for LG CLOi ServeBot and Signature Kitchen Suite Transitional Series wall ovens. Recognized with a Best of the Best honor, LG CLOi ServeBot incorporates innovative technology in a sleek design with stability in mind. For increased convenience and versatility, the autonomous serving robot features a three-tier shelves that can be adjusted or detached to suit the situation and can even hold up to 40 kilograms, making it easy to move heavy loads. Offering enhanced driving performance with six wheels and independent suspension, the CLOi ServeBot can even move stably on unsteady floors. Equipped with a 3D camera and a light detection and ranging (LiDAR) sensor, CLOi ServeBot can recognize environments and communicate with other CLOi ServeBot to coordinate movements without access points, enabling the stable operation of more than ten robots in the same space simultaneously. Featuring outstanding technology, CLOi ServeBot was awarded the Innovation Award at CES 2024. Also awarded the Best of the Best, the Signature Kitchen Suite Transitional Series wall ovens were recognized for its modern and minimal design with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series ovens are equipped with slimmer handles than those found on Professional Series models. Equipped with Gourmet AI technology and a built-in high-definition camera, the ovens can identify ingredients and automatically suggest optimal recipes on the display. Through the LG ThinQ app, users can monitor what they’re cooking in real time and even capture time-lapse videos and photos. LG StanbyME Go, a portable 27-inch screen built into a case, was recognized as both an Innovative Product and Winner at this year’s Red Dot Awards. Complete with an integrated Dolby Atmos sound system, HDMI connectivity and webOS, StanbyME Go is the complete anywhere-you-want entertainment experience. LG StanbyME Go is the ideal mobile entertainment screen with its 40W speakers and articulating arm can position the screen in three different ways. Protected by its military-grade case, users can enjoy their content in and outside the home, take it tailgating, camping and anywhere their travels take them. Other innovations recognized for outstanding design include LG’s latest TV, laptop, monitor, speaker, air conditioners, washing machines and dryers, Styler, all-in-one system ironing, dehumidifier and HydroTower, a combination of air purifier and humidifier. The Red Dot Award is one of the most respected competitions for product design, communication design and design concepts in the world. “LG will continue to provide a warm and innovative customer experience with a design tailored to users’ lifestyles along with the company’s unique smart life solutions,” said Hwang Sung-gul, head of LG Electronics’ Corporate Design Center. # # # View the full article

From the best restaurants to the most expansive and complex warehouses, service and industrial robots are reshaping countless industries through impactful and groundbreaking advancements that bring the autonomous future a step closer. Enhanced efficiency, productivity and cost savings are just a few advantages of service and industrial robots. In line with this, LG recently revealed its strategic investment in Bear Robotics as it doubles down on its commitment to advancing the capabilities of its service robotics, one of the company’s most promising business areas. After a number of years innovating the robotics space, the LG CLOi lineup has evolved into ‘your best partner’ with a wide range of solutions that include LG CLOi ServeBot, LG CLOi GuideBot and LG CLOi CarryBot, powered by AI technology. LG CLOi ServeBot’s independent suspension is implemented to all six wheels to ensure stable maneuverability across uneven floors. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). And fully equipped with a LiDAR sensor and 3D camera, this technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset. Offering next-level convenience to restaurant owners, LG CLOi ServeBot runs for 11 hours on a full charge and can be charged both automatically and manually. The latest model offers even more services, which means it can now carry out its serving duties and assist business owners with various tasks. With its expanded tray size, the latest LG CLOi ServeBot now holds up to 40 kilograms, enabling it to transport all the dishes needed for western cuisine, which typically uses heavy tableware, or Korean cuisine, which comprises several side dishes. Extremely adaptable, the advanced robot’s trays can be completely removed or height adjusted to match different environments or applications. It even knows when the customer has picked up their plate so it can head straight back to the kitchen. On the other hand, if the tray is left full of tableware, then it automatically returns to its designated area. LG CLOi ServeBot also provides entertainment including a CMS (Content Management System) that lets users upload content via their mobile device. Through its 10-inch display, customers waiting to be seated are shown the menu and entertaining videos to be pass the time. Additionally, android apps can be installed according to preference. Going beyond its service robots, LG is proactively responding to the increasing need for robots in industrial settings with robotic innovations that boost productivity and quality in the manufacturing process. The company provides a variety of solutions that can be used to automate the warehouse. LG unveiled its latest industrial robots at MODEX 2024, the largest supply chain logistics trade show in Atlanta, Georgia, USA. This included the new LG CLOi CarryBot family of Autonomous Mobile Robots (AMR), which are specially designed to navigate complex floor plans and deliver payloads in customizable configurations. LG showcased two versions of LG CLOi CarryBot: a Mounting Type featuring two shelves which is ideal for smaller packages and navigating tight spaces, and a Rolltainer Type capable of carrying heavy loads on its back. This practical machine can quickly transport goods in large logistics sites at speeds of up to 1.2 meters per second, while providing stable driving by applying ‘Fast-X,’ LG’s autonomous driving technology optimized for logistics environments, including average driving and curve speed as well as acceleration and deceleration control. In fact, the company has innovated a number of solutions to enhance factory efficiency. ‘Mobile Manipulator’ an autonomous driving-based vertical articulated robot that mimics human arm movements. Unlike conventional robots that usually carry out the same task repeatedly, Mobile Manipulators move around production lines and carry out various tasks such as transportation, product assembly and inspection. Another solution is LG’s low-floor AMRs, industrial logistics robots that can carry 500 kilograms from A to B with very little assistance, which not only makes production efficient but safe too. To learn how LG is continuing to drive the commercialization of robotics in the real world while expanding its B2B businesses, stay tuned to LG Newsroom. # # # View the full article

For consumers, it’s the ‘experience’ that counts. According to PwC, 73 percent of all customers place experience near the top of their checklist when making purchasing decisions, following only price and product quality in order of importance. LG, a company that strives to ensure that ‘Life’s Good’ for all, has prioritized the art of providing F.U.N. – first, unique and new – core values for customers. To successfully deliver the types of experiences that customers desire, LG first had to make sure that all parts of the organization were aligned and properly equipped for the task at hand. In 2024, new CX performance management system is applied to the entire executive organization structure – not just Korean executives at the company’s headquarters but global executives and employees in charge of sales, manufacturing and management – with a view to adding CX to other crucial measurements of overall business performance, such as sales and operating profit. The data from the CX indicator is analyzed to assess the various teams involved and to instill a ‘customer-first’ mindset throughout the entire company. The definition of ‘customer’ in this equation is not limited to end-users, but includes business partners and relevant internal departments as well. The company made meaningful changes by promoting various customer value innovation activities. However, it was identified that a process was needed to properly evaluate business performance as well as reward the achievement of increased levels of customer satisfaction. Accordingly, starting from this year, all LG Electronics executives will be evaluated based on the level of customer satisfaction within the organizations under their purview, and also on whether or not they have achieved their allotted tasks. Customer satisfaction is graded based on LG’s in-house-developed measurement tool, which quantifies the satisfaction level of LG customers during each stage of the customer experience journey. Now, each organization is charged with the mission of determining how it will go about innovating target customers’ experiences. In this way, each unit or team can give in-depth consideration to the important question of “What constitutes a differentiated experience from the customers’ perspective?” and then gauge whether or not a specific CX innovation can be realized. For teams that don’t work directly with customers, CX tasks can include identifying the relevant customer groups, such as internal departments or suppliers, for a certain aspect or piece of organizational work, and generating appropriate and actionable innovation activities to drive meaningful results. LG strongly believes that customer value innovation is not just the domain of ‘management’ or select customer-facing teams. Rather, it takes a whole company working together to consistently create it, with each person adopting a ‘customer-first’ mindset and seeking to view all pertinent matters from the customer’s perspective. This belief reflects LG CEO William Cho’s management philosophy, which states that the start and end of all innovation is the customer. Since taking charge of the company at the end of 2021, CEO Cho has continuously emphasized how accelerating customer experience innovation plays a critical role in improving customers’ lives. As a result of his astute direction, and as underscored by LG’s ‘Future Vision 2030’ document and recent brand reinvention, the company is actively expanding its CX innovation initiatives. To boost the innovation of customer experience, the company has launched a company-wide project calling on all employees to ‘meet’ with customers directly to ‘hear’ their honest feedback and concerns in order to ‘empathize’ with them. As a part of this internal project that focuses on LG’s commitment to advancing CX, executives partook in an ‘on-site’ experience program designed to ensure the implementation of customer-centric management practices and policies. Last year alone, more than 280 LG executives from the Korean headquarters visited key offline sites to see firsthand a broad range of customer contact points and associated activities, including product purchase, phone consultation, rental, delivery and after-service care. Many of these executives even visited Hi-Tele Service, an LG subsidiary that provides remote customer service. While there, the executives had the valuable opportunity to hear feedback direct from LG customers – giving them insight into how and where the CX might be further improved and refined. On top of these activities, in order to ‘hear’ from customers, LG hosted seminars where employees could share CX innovation cases as well as programs where they could directly listen to customers’ stories. And, to boost ‘empathy’ for customers, the company is carrying out company-wide activities that enable employees to set their own customer and determine the value they can provide to these customers. Customer value innovation is not just a task for management or teams that work directly with customers. It is the job of everyone at LG to make meaningful changes by rethinking and differentiating everything the company does from the customer’s perspective. LG is committed to providing differentiated customer value. The company will continue to pursue a customer-centric way of working – one that is based on a detailed understanding of and empathy for its customers. Not limited to HQ, our system of actively meeting, hearing and empathizing with customers is being put into place in LG offices around the world. In a dedicated series on LG Newsroom, we will introduce how various LG teams and subsidiaries are making changes to reinvent CX, so stay tuned. By Kang Je-nam, director of Customer Value Innovation Division at LG Electronics # # # View the full article

At MODEX 2024, North America’s premier logistics exhibition, LG demonstrated its strong commitment to meeting the evolving needs of the global logistics industry. The company’s standalone booth featured a wide range of customized solutions for modern warehousing and smart factory environments – from order-picking robots to robot control systems incorporating high-speed communications technologies. LG’s innovative AI-powered industrial robots headline a diverse lineup of solutions that can help fulfillment logistics companies enjoy a seamless digital transformation (DX). Consisting of two zones – the Distribution Center and Smart Factory – the company’s booth at MODEX provided real-world scenarios clearly illustrating the immense value and operational efficiency that LG’s robots can deliver. Impressing visitors to the Distribution Center zone, the LG CLOi CarryBot is a specialized AI-powered logistics robot with autonomous driving capabilities that can collect and transport items within a facility. The LG CLOi CarryBot is available in two types: a Mounting Type capable of sorting and storing various items, and a Rolltainer Type for loading and transporting large, heavy items. Travelling at speeds of up to 1.2 meters per second, LG CLOi CarryBot can swiftly carry goods or materials across expansive logistics warehouses. Thanks to Fast-X, LG’s optimized autonomous driving technology, the CLOi CarryBot is able to safely navigate its way around storage bays and work stations; automatically adjusting speeds in response to actual conditions. Visitors to LG’s booth at MODEX also had the opportunity to view LG’s high-load logistics robots, which are designed to transport fully-loaded pallets weighing up to 250 kilograms. For convenient management, the company’s pallet-moving robots integrate smoothly with customers’ existing Warehouse Management Systems (WMS). This allows for efficient task allocation, with the WMS able to communicate order information to, and explore optimal routes for, each robot connected to the system. Inside the Smart Factory zone, LG exhibited robots, such as the Mobile Manipulator, that can play an active role in enhancing efficiency in smart factories. An autonomous mobile robot (AMR), the Mobile Manipulator is designed to improve productivity and quality control. This solution features multi-joint articulated arms that are capable of performing a range of complex actions. Unlike conventional robots, which can only handle a single task, the Mobile Manipulator can complete a wide variety of jobs, including transporting parts, assembling products and conducting quality inspections across diverse processes. It can also move autonomously between stations on a production line as and when required. What’s more, LG introduced its brand-new robotic logistics platforms and solutions for smart factories, such as the Flex-RPS (Robotic Production System). Utilizing ‘collaborative’ robots that combine mobility with the attributes of multi-joint, single-arm robotic solutions, Flex-RPS can be installed and moved between different production or logistics areas, offering a new level of flexibility and operational efficiency. Additionally, LG showed off its low-floor AMR, which can help speed up workflow with its enhanced pallet-lifting capabilities. LG has also introduced solutions, accompanied by LG’s private 5G network, that eventually increases the operational efficiency of logistics and smart factories. By leveraging the fast transmission speed and low latency of 5G, the solutions not only establish optimized movement routes for multiple logistics robots, moving simultaneously, but also prevent safety accidents using real-time monitoring and control. With its showcase at MODEX 2024, LG underscored its dedication to pioneering innovative solutions for the logistics industry. LG will continue to apply its technology and design expertise, and its deep understanding of its customers’ needs, to usher in a brand-new era in logistics automation. # # # View the full article

(Photo credit: Paweł Bastrzyk, ESL FACEIT Group) Every gamer, casual and professional alike, will admit that victory or defeat is decided by a second, and sometimes even less. The best opportunity to demonstrate the power of the new LG UltraGear OLED gaming monitor (model 27GS95QE) was at the annual gaming celebration – IEM Expo, held in conjunction with Intel® Extreme Masters Katowice 2024 in Poland. LG UltraGear gaming monitors have long been recognized for their gaming features. LG collaborates with Gen.G Esports, one of the biggest esports organizations in the world, and LG UltraGear gaming monitor is also an official display of the League of Legends EMEA Championship (LEC) 2023. (Photo credit: Helena Kristiansson, ESL FACEIT Group) Held annually since 2013, Intel Extreme Masters in Katowice is an opportunity for Counter-Strike and Starcraft® II fans to meet. This year, the prize pool for the top teams of the final was USD 1,500,000 for both tournaments. Team Spirit’s dominant victory was driven by one of the best professional tier 1 Counter-Strike debuts of all time following an incredible performance from Team Spirit’s 17-year-old prodigy Danil “donk” Kryshkovets. The fastest-selling IEM Katowice tournament in history, the event saw a peak viewership of over 972,000 for Counter-Strike 2 and more than 77,000 for StarCraft II, according to escharts.com. The sold-out Spodek Arena and MCK Auditorium welcomed over 65,000 fans across four days of live StarCraft II competition, and three days of Counter-Strike action, complemented by IEM Expo. (Photo credit: Paweł Bastrzyk, ESL FACEIT Group) With its involvement in the Intel Extreme Masters Katowice 2024, LG Electronics Poland has shown its commitment to providing gamers with the highest quality gaming monitors and allowing them to check the quality of the monitors with their own eyes. Visitors to the booth, which featured 16 LG UltraGear OLED gaming monitors, could see for themselves such a difference the use of self-luminous pixel technology makes. (Photo credit: Paweł Bastrzyk, ESL FACEIT Group) The LG UltraGear OLED gaming monitor (model 27GS95QE) has a 26.5-inch OLED display with high refresh rates (240Hz), fast response times and outstanding picture quality with Quad-HD (2,560 x 1,440) resolution. Already traditional for the LG UltraGear series, the monitor supports the AMD FreeSync Premium Pro and NVIDIA G-SYNC standards for a smooth gaming experience. Fans of adventure or sports games will appreciate the HDR support, guaranteeing a display with a wide tonal range that are VESA DisplayHDR True Black 400 certified. In addition, the monitor screen is bezel-free, allowing users to see every detail and enjoy full immersion. And, with Anti-Glare & Low Reflection coating, LG UltraGear OLED gaming monitor ensures users won’t be distracted by glares on the display, even in areas illuminated by vivid lights. LG UltraGear OLED gaming monitors offer features and capabilities that take the entire gaming experience to the next level. LG will continue to enhance the strong reputation of the UltraGear brand by engaging with special gaming and e-sports projects and creating innovative products that put the needs of gamers first. (Photo credit: Paweł Bastrzyk, ESL FACEIT Group) Contributed by LG Poland # # # View the full article

The concept of the ‘home’ has evolved beyond a mere roof over one’s head into a stage for self-expression. The home reflects unique tastes and individual lifestyles, and consumers have become increasingly proactive in curating living spaces that cater to their preferences, whether living alone or in a shared space with their family. Photo credit: @oh_desk / Model: OLED48C2ENA Emerging as a critical medium to express personal preferences into living spaces, LG OLED TVs offer an immersive and thrilling entertainment experience within the comfort of one’s home. An outstanding example of spaces that uniquely reflect personal preferences, gaming rooms have gained significant popularity as esports and gaming have become as a favored form of entertainment. In order to experience full immersion, gamers are eager to create a space to ideally fit with their unique preferences and requirements. The screen plays a pivotal role in enhancing the level of immersion and the quality of visuals, both of which are crucial for delivering a lifelike experience in MMORPGs (massively multiplayer online role-playing game) and console gaming. LG OLED TVs have been recognized for excellence in the gaming world through vivid colors mesmerizing gamers with dynamic visuals that breathe life into the gaming experience, while also boasting lightning-fast response time for seamless connection and engaging on-screen action. The expansive screens elevate immersion to new heights, whether in the living room, in a gaming space or at a desk. Moreover, LG OLED TVs offer convenient cloud gaming services, including NVDIA GeForce NOW,1 with no downloads or additional hardware needed. Photo credit: @kwonkorea/ Model: OLED42C2KNB In pursuit of elevating immersion and offering personalized settings, LG has launched LG OLED Flex. Featuring breathtaking OLED picture quality, LG OLED Flex lives up to its name with unprecedented flexibility, pushing the boundaries of traditional fixed screens. Photo credit: @chxx6ux/ Model: OLED42LX3QKNA Whether in dedicated gaming haven or a versatile space where work and leisure coexist, the flexibility of the LG OLED Flex shines through, allowing users to effortlessly switch between a flat screen for work tasks and an optimized curvature for gaming that adapts to the game genre or user’s posture. The screen can adjust to fine-tune the curvature, height and tilt, ensuring an optimized experience in any scenario, be it for entertainment or productivity. Photo credit: Kang Seok-kyung / Model: OLED42LX3QKNA The unique design of LG OLED Flex serves as an immersive and three-dimensional entertainment experience, with distracting elements absent from the front. Images of gaming gear shaped on the sides and back, as well as the stand’s shield-handle design give a sleek and strong appearance that elevates gaming to the next level. Dolby Atmos-enabled three-dimensional sound and the X-shaped lighting design add to the dynamic gaming environment. One user remarked that the LG OLED Flex completed their gaming area, commenting, “Compared to the same amount of gameplay on other screens, LG OLED Flex makes the immersive experience so much richer.” Photo credit: Kang Seok–kyung / Model: OLD42LX3QKNA LG OLED TVs and LG OLED Flex have been praised for their stunning picture quality and versatile features that enhance personal entertainment, and also enable users to create their own unique spaces and lifestyles. Photo credit: @oh_desk / Model: OLED48C2ENA One user2 shared how they utilize LG OLED TVs for color correction in photography and video editing, highlighting the exceptional color accuracy essential for reviewing work quality. They also mentioned the versatility of the screen, as their family enjoys playing collaborative multiplayer gaming with the multiscreen feature as well as watching TV shows with stunning contrast and vibrant colors. Photo credit: @oh_desk / Model: OLED48C2ENA Another user emphasized how LG OLED TV enriches their personal time and hobbies. With its vibrant picture quality and expansive screen, the OLED TV enables them to enjoy complete immersion in their chosen activities. They’ve found that watching their favorite videos on LG OLED TVs during a workout makes exercise easier and more enjoyable. LG OLED has become a part of their daily routine, creating more relaxing moments for meditation or gameplay after a long day of work and taking caring of their children. Photo credit: @oh_desk / Model: OLED48C2ENA Delivering unmatched speed and stunning picture quality, LG’s OLED TVs and OLED Flex redefine the limitations of screen capabilities, allowing users to experience another level of versatility and immersion. LG is set to introduce new lifestyles to reimagine spaces and tailor experiences to individual taste, needs and routines. For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the LG Newsroom. # # # 1 This service requires sign-up and subscription. Games may need to be purchased separately. Certain games offered by this service may require connection to a gamepad, mouse, keyboard, etc. The service may be discontinued due to circumstances of the companies that provide games. The service is available on LG OLED TV models released after 2020 and may not be available by country. The range of offered services may vary from country to country. 2 The interviewee has received compensation for contributing to the creation of this content. View the full article

EPA and DOE Recognize LG Electronics for ‘Sustained Excellence’ in Energy-Efficient Products, Environmental Sustainability Efforts SEOUL, March 27, 2024 – LG Electronics (LG) has been named 2024 ENERGY STAR® Partner of the Year-Sustained Excellence by the U.S. Environmental Protection Agency and U.S. Department of Energy. This honor recognizes LG’s exemplary commitment to fighting climate change and protecting the environment through leadership in ENERGY STAR certified products and promotions. This marks the 11th time since 2012 that LG has been named Partner of the Year. “ENERGY STAR supports LG’s ‘Innovation for a Better Life’ brand mission, which means creating a better life for people and a better future for our planet through smart life solutions,” said Chris Jung, president and CEO, LG Electronics North America. “2023 marked an inflection point for LG’s strategy to help drive the electrification movement across America with ENERGY STAR certified products – from heat-pump-enabled HVAC systems, water heaters and clothes dryers to induction cooktops and EV chargers, as well as energy storage and management systems – all enabling broader decarbonization goals.” The EPA recognized LG for its robust participation in various ENERGY STAR campaigns and promotions, helping to educate tens of millions of American consumers about greener living with LG and ENERGY STAR, driving a record 8.3 billion consumer impressions. The 2024 Partner of the Year award recognizes a number of key LG ENERGY STAR accomplishments last year. LG was the first to certify induction cooktops and ranges to the new ENERGY STAR cooking specification finalized in October 2023. LG also was ENERGY STAR Partner to certify dishwashers to the ENERGY STAR Version 7 specification, and all new models earned the “ENERGY STAR Most Efficient 2023” designation. EPA Administrator Michael S. Regan congratulated LG and other ENERGY STAR award winners for “innovation and leadership in delivering cost-effective energy efficient solutions that create jobs, address climate change, and contribute to a healthier environment for all.” He said, “President Biden’s Investing in America agenda creates unprecedented opportunity to build a clean energy economy, and private sector partners through programs like ENERGY STAR are leading the way.” Each year, the ENERGY STAR program honors a select group of businesses and organizations that have made outstanding contributions to energy efficiency and the transition to a clean energy economy. ENERGY STAR award winners lead their industries in the production, sale and adoption of energy-efficient products, homes, buildings, services and strategies. These efforts have saved more than 5 trillion kilowatt-hours of electricity over the past 30 years. # # # View the full article

Advanced technologies are making life smarter and more convenient. At home, our living spaces have been upgraded through an ever-expanding ecosystem of connected appliances, devices and technologies. However, despite the time-saving benefits of these impressive innovations, the daily chores we love to avoid haven’t gone away just quite yet. Dedicated to realizing the Zero Labor Home, LG recently brought ‘the complete liberation from housework’ a step closer with the introduction of its groundbreaking household companion, the LG Smart Home AI Agent. Although small in stature, LG’s Smart Home AI Agent has outsized capabilities. Not only does it act as a hub seamlessly connecting and controlling a wide range of home appliances and Internet of Things (IoT) devices,1 it also independently navigates its way around the house thanks to a clever, two-legged wheel design and a raft of cutting-edge tech. Built-in cameras, microphones and various sensors enable LG’s little AI Agent to collect a variety of data from the surrounding environment, which it then leverages to effectively monitor and manage the home. Captured through multi-modal sensing, the collected data is processed and analyzed by the LG home appliance AI platform. This makes it possible for the Smart Home AI Agent to comprehend users’ intentions such as voices and facial expressions, understand its surroundings and recommend specific courses of action (such as activating or changing the settings of a particular connected appliance or device) to create greater ease, simplicity and comfort from the burden of housework. At KBIS 2024 in Las Vegas this February, LG’s versatile Smart Home AI Agent highlighted the progress the company is making toward achieving the Zero Labor Home. Beyond its many abilities as a butler, assistant and companion, the diminutive robot is also quite the dancer. Before an enthralled audience, a group of perfectly-in-sync Smart Home AI Agents showed off their skills on the dancefloor with an endearing and entertaining choreographed routine. Live demonstrations and short videos focusing on real-life usage scenarios at LG’s booth revealed how the AI Agent can help at home, from answering user’s questions, to greeting visitors at the door, to delivering useful notifications from connected appliances and other smart home devices. In the booth’s Laundry section, the robot assumed the duties of a personal butler, offering up useful information, such as when the washing has finished, and helpful suggestions, like the best way to care for one’s laundry. The Kitchen section introduced the AI Agent as a convenient mobile hub and home assistant, seamlessly connecting with LG’s advanced kitchen appliances and presenting delicious recipes based on available ingredients. Inside the Living section, the Agent showed how it can be a valuable companion, notifying users when a visitor has arrived, inspecting each room as an indoor security officer, and even turning off the smart lightings when everyone has gone to bed. Through LG’s collaboration with Microsoft, the Smart Home AI Agent integrates both the Azure AI Speech Service, which is based on voice recognition and voice synthesis technology, and the Azure OpenAI Service. Microsoft’s advanced Azure AI solutions help to ensure accurate voice recognition and give the robot its aptitude for comprehending nuanced commands, even in noisy environments like the Las Vegas Convention Center – the venue for KBIS 2024. What’s more, the AI Agent’s Large Language Model (LLM)-based generative AI conversation service enables a more sophisticated level of robot-human interaction. Users can enjoy having natural, two-way conversations on various topics and conveniently control their home appliances with casually-spoken voice commands. Additionally, utilizing voice and facial recognition technology, LG’s intelligent, little home agent can distinguish between different users. To show its own ‘personality’ and ‘emotions,’ the robot changes the expressions on its face display, and can also convey its reaction to events and user interactions through movements generated by its articulated leg joints. With ThinQ integration and the expansion of its open platform ecosystem, LG aims to accelerate both the adoption of the Smart Home AI Agent and the realization of its goal to liberate customers from the burden of household chores. Much like ThinQ UP appliances, the AI Agent will be able to receive continuous upgrades via the ThinQ app,2 providing users with an evolving, personalized smart living platform and a smart home solution. A genuine game-changer, the LG Smart Home AI Agent is set to transform the way we interact with our living spaces, bringing us that much nearer to the realization of the Zero Labor Home. # # # 1 Feature availability may vary depending on region and usage environment. 2 Feature and service availability of ThinQ UP may vary depending on region. View the full article

In this installment of On the Job, we go inside LG Labs, LG’s marketing platform established to deliver experimental and innovative product and service experiences to its customers. We’re here to learn more about how it brings one-of-a-kind products and service experiences to customers. As it transforms into a younger and innovative company, LG is fully committed to delivering a consistent supply of groundbreaking products and technologies that appeal to the younger generation. Playing a key role in this shift is LG Labs, a platform established to push the limits of innovation and turn imagination into reality by doing something that doesn’t come natural to most – thinking outside the box. Since making its world debut at CES 2023, LG Labs has been presenting some of the most experimental and innovative products and services to global customers. Set up to bring a younger and more innovative feel to the LG brand, LG Labs’ purpose is to develop products that resonate with the younger generation, helping it build strong and lasting brand values that will be crucial to sustaining its leadership status into the future. “If we discover an innovative idea that can provide new, unique experiences to customers, it doesn’t matter if it is low in business priority or small in market size,” explained Kong Dae-won, leader of LG Labs. “Even before launch, LG Labs actively engages with real customers through various channels and considers their honest feedback, providing us more opportunities to bring our potentially game-changing ideas to life.” (From left to right) Kong Dae-won, leader of LG labs, and Woo Hyung-bihn, specialist at LG Labs To decide which product to develop, LG Labs brings together experts from LG Global Marketing Group, Design Management Center, CX Center, Quality Management Center and other related departments. The questions every LG Labs expert must ask themself are: Is this something we’ve never tried before? Is it a new concept for the industry? And does it have business potential? For example, DukeBox, which was unveiled at CES 2024, creates an entirely new product category and unique music experience by combining a vacuum tube motif with Transparent OLED tech. In fact, despite launching only a year ago, LG Labs has already invented several never-before-seen products including DUOBO, Bon Voyage and brid.zzz. Bon Voyage featured at Wanderlust Korea “We felt it was important to bring our innovations to customers directly and provide the opportunity to experience our innovative ideas in person,” said Kong Dae-won. “Over the past year, brid.zzz, Bon Voyage and DUOBO were featured in the LG Labs experience zone at offline events in South Korea, including Wanderlust Korea, Isegye Festival and Go Out Camp Festival. As a result, we were able to reach more than 40,000 customers and received invaluable feedback from more than 2,000 visitors.” This year’s CES LG Labs booth was twice the size of last year’s booth, and the response from visitors was twice the scale as well. DukeBox was a big hit, especially with the big music labels in attendance as it fit seamlessly with their content and music. As a result, LG is currently in talks with a famous label on a potential collaboration that would undoubtedly strike a chord with young music fans. LG Labs offline experience zone at Isegye Festival in Korea Beginning last year, LG started focusing on targeting younger customers. This year, it’s taking things a step further by entering their social and online channels to generate more engagement. By leveraging the influence of creators who resonate with the younger demographic, LG plans to adopt an online and offline hybrid marketing strategy to communicate the new and exciting experiences of LG Labs’ products. This includes expanding its experience events overseas. LG Labs aims to expand the company’s future business portfolio while encouraging both executives and employees to challenge convention by fostering an organizational culture that welcomes and rewards it. There’s much more to come from LG Labs over the coming years, so watch this space for more inventions designed to make life good! Stay tuned to the LG Newsroom to find out what other LG teams and employees are getting up to. # # # View the full article

LG Thailand has forged a groundbreaking partnership with ATTA Autohaus, the first digital showroom of Mercedes-Benz in Thailand, to redefine the visitor experience. In a flawless fusion of innovation and luxury, this exclusive venture showcases LG’s state-of-the-art technology within the opulent confines of ATTA Autohaus, featuring none other than the world’s largest OLED TV (97 inches) alongside stunning OLED Posé and StanbyME. To deliver an avant-garde journey that meets the growing demand for high-tech experiences, ATTA Autohaus enlisted the help of LG professionals to assemble an immersive environment where today’s most advanced TVs add a touch of class to the premium showroom experience. This coming together aligns perfectly with ATTA Autohaus’s commitment to seamlessly blending its online and offline customer experiences together. LG’s cutting-edge OLED technology, especially the world’s largest OLED TV, has been meticulously integrated into the showroom’s ambience. Going far beyond the purpose of delivering crystal-clear content, these TVs are now making their mark on ATTA Autohaus’s mission of providing the most innovative and sustainable customer experience yet. The strategic placement of LG TVs among the venue’s 15 high-end vehicles creates a harmonious synergy between tech and luxury, offering a glimpse into the future of luxury car retail spaces. This collaboration extends LG’s OLED technology beyond conventional entertainment settings. The TVs not only showcase the prowess of LG’s display technology, but also contribute to the creation of a captivating ambiance. LG’s 97-inch OLED TV stands out among the rest as a testament to the company’s commitment to pushing the boundaries of visual innovation, providing the most cinematic experience ever witnessed inside a luxury car showroom. The integration of LG’s technology was a resounding success, elevating the showroom’s allure while guiding esteemed guests on their journey into the world of luxury vehicles. Since the awe-inspiring TVs were installed throughout the venue, visitor engagement has increased significantly with the immersive screens extending dwell time and heightening visitors’ intrigue in the displayed vehicles. This collaboration goes as far as setting a new benchmark for future endeavors, showcasing how cutting-edge technology is worthy of its place in the luxury market, raising the bar for automobile showrooms across Thailand. More than just a collaboration, this transformative blend of technology and luxury is helping to transform perceptions of the customer experience within the premium automotive industry. This partnership embodies LG’s commitment to innovation and its ability to seamlessly integrate advanced technologies into diverse lifestyle settings, ultimately making life better for all consumers worldwide. Contributed by LG Thailand # # # View the full article