MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ads Solutions, leaders in connected TV and cross-screen advertising, today introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.
The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs in India by the end of 2021, and in the U.S. and elsewhere in 2022. Major content streaming services and apps will be readily available on River OS-powered TVs.
River OS delivers seamless and highly personalized search, discovery, recommendations and viewing across live linear and on-demand sources. Built to simplify voice control and personalization, River OS uses natural language processing to understand who is watching TV, and delivers recommendations catered to each individual in the household, without the need to manually switch between profiles. Through advanced machine learning, individual preferences are matched to the vast world of content available across the television universe, to present each viewer the programming that is most appealing to their tastes.
Universal content recommendations and program listings are served up in a personalized home page rendered dynamically for the specific person watching TV, enabling easy, automated navigation regardless of app, HDMI input, or streaming service. All device, input, channel, service and app switching is handled automatically by River OS.
John Gee, chief business development officer for LG Ads, said, "With streaming dominating viewing time today, it’s still too hard for people to find, discover and enjoy the programs they want to watch, across literally thousands of content sources available. River OS solves that challenge in an elegant way and delivers new, fully voice-controlled smart TV features that consumers will find innovative and essential. And we’re able to package ad-supported content in a way that allows our OEM partners to deliver a high-quality product at an affordable price point.”
Content partners and brand advertisers will have a rich array of interactive native ad formats, including home screen takeovers, for engaging consumers on the largest screen in the house. Native ads enable viewers to easily click through the ad units to trailers, videos, microsites, and other experiences.
Publishers, streaming service providers, and OEMs can contact [email protected] for more information.
About LG Ads
LG Ads Solutions is a leader in convergent TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens, and understand resulting business outcomes. Our current OEM partners include LG, Sharp, Hisense, Toshiba, Seiki, Skyworth, Tivo, and Sling Media, with over 10 more OEMs committed to joining us in 2021. We are growing fast globally, and we are hiring! Contact us at [email protected].
LG USA - 6 Months of HBO Max With Purchase of 2021 LG OLED & LG QNED MiniLED TVs
in LG and webOS News
Posted
ENGLEWOOD CLIFFS, N.J., Oct. 7, 2021 /PRNewswire/ -- LG Electronics USA announced today a limited-time promotion offering the first six months of the HBO Max Ad-Free plan included with the purchase of qualifying 2021 LG OLED and LG QNED MiniLED TVs at LG-authorized retailers and via LG.com effective now through November 12, 2021 ($90.00 value).1 Visit www.lg-promos.com/hbomax for full details.
LG Smart TV owners can now access HBO Max2 on the webOS platform by opening the HBO Max app using their remote or, when available, by saying "HBO Max" into their LG Magic Remote3.
HBO Max is WarnerMedia's direct-to-consumer platform, offering best-in-class quality entertainment and featuring the greatest array of storytelling for all audiences from the iconic brands of HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more, as well as all-new Max Originals. LG Smart TV owners will have access to HBO Max's entire catalog of programming, including an array of new series and film debuts. For more information about HBO Max, visit HBOMax.com.
Experts worldwide have hailed LG OLED as the best TV technology ever, thanks to its unique ability to create its own light. Only OLED TVs feature over 8 million self-lit pixels that can be individually controlled, resulting in perfect black, over a billion rich colors and infinite contrast for a viewing experience like no other. Featuring Dolby Vision and Dolby Atmos, LG OLED TVs elevate your home entertainment experience and bring the magic of movies into your home. The LG OLED C series is currently the top-selling premium TV series in the US4.
For more information on LG OLED and LG QNED MiniLED TVs visit LG.com.
1 Consumers who purchase an eligible 2021 LG OLED or QNED MiniLED TV between October 1, 2021 and November 12, 2021 from a participating retailer may be eligible to claim the first 6 months of an HBO Max subscription included with your purchase. HBO Max codes must be redeemed by December 19, 2021. New HBO Max subscribers only. Visit www.lg-promos.com/hbomax for full terms and conditions.
2 Separate subscription required.
3 LG Magic Remote available with select TV models. Visit LG.com for more information.
4 Source: The NPD Group, Inc., U.S. Weekly Retail Tracking Service, LCD TVs, Jan. 3, 2021- June 5, 2021 combined. LG defines "premium" as products with an ASP of $1,000+ and display size 55 inches+.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. LG is a seven-time ENERGY STAR® Partner of the Year. The "Life's Good" marketing theme encompasses how LG is dedicated to people's happiness by exceeding expectations today and tomorrow. www.LG.com.
SOURCE LG Electronics USA