Every time I use the scrollwheel on the amazing LG remote for the 55" OLED55B7V TV nothing happens, until I realize I am scrolling in the wrong direction. For everyone not accustomed with PCs, ie the whole mobile generation and all of us on the Apple platform, the so called "natural" scrolling aka "inverted scrolling" is what feels right. If I want the content on my screen to go up to reveal more content, I scroll the wheel up. On PCs and WebOS, you scroll the viewport, not the content, so you have to scroll down to make the content move up. If it would be up to me, the default should be natural scrolling, but at least give me an option to change the scrolling behaviour! For me, the current behaviour is just jarring each and every time I want to scroll! Moving a viewport is the old paradigm. Moving the content, as you do every day on your phones and tablets and PCs with touch screens, is how we interact now.