TCL is resurrecting the Palm brand with a brand-new Palm, Inc. based in California. As we reported last week, TCL purchased the Palm brand from HP late last year, although at the time it wasn't clear what the company had planned. It's not at all clear what TCL intends to do with the Palm brand, although they seem to recognize the history that the brand carries.
Palm has always carried a lot of affect and emotions. That's why TCL has set the direction to rebuild the brand involving Palm's very own community, making it the largest scale crowd-sourced project ever seen in the industry.
Where TCL's Alcatel Onetouch has long produced entry-level and mid-tier smartphones, and it seems that TCL wants Palm to be a division that produces "a more-advanced device", with "breakthrough innovations" across the hardware, software, and even sales models.
TCL's full weight will be behind Palm, touting 5000 engineers and 7 research-and-development centers around the world. When we'll see more from TCL and Palm isn't clear, but we do know one thing: Palm is coming back.
The story of Palm is a twisted one, with Palm being founded as an independent company in 1992, being bought by US Robotics in 1995, and then 3Com in 1996, being spun off in 2000, split in half in 2002 and renamed PalmOne, merged with Handspring in 2003, rebranding as Palm, launching webOS in 2009, selling to HP in 2010, getting canceled in 2011, webOS getting open sourced in 2012, and the remnants of the Palm company (minus the branding) being sold to LG in 2013. It's rare that a company receives a second life as Palm did, and rarer still to be revived after being left for dead.
Regardless, the Palm brand carries a lot of emotion for many, so it's good to see it coming back and we hope TCL produces a phone that's worthy of the name Palm.
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