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By News Reporter
As an active supporter of art and culture, LG has worked with a long list of world-renowned artists and galleries so that they may astound the world via captivating display technology. Stepping into 2023, LG Hong Kong is embarking on a new journey to bring a series of digital artworks to art aficionados by offering its full support to three awe-inspiring exhibitions.
Watch Flowers Bloom on LG’s Giant LED Screen
Following last year’s hugely successful MonoC art exhibition at
link hidden, please login to view, LG once again partnered with the trailblazing metahuman digital artist to celebrate Rosewood Hotel’s fourth anniversary. Unveiling her latest masterpiece, Rhapsody in Bloom, LG perfectly captured the essence of all four distinct flowers depicting the four qualities of the Hong Kong hotel on the stunning and expansive 136-inch LG LED All-in-One.
The unmatched picture quality of LG LED All-in-One display let viewers feel completely immersed in the graceful, intricate details of each vibrant flower on show. Guests could even engage with MonoC’s latest art piece in real time, shattering the notion that art and life only truly exist in separate worlds. Visitors to this unique exhibition, Rhapsody in Bloom, could receive a glimpse into the future of digital art.
Dive Into Exquisite Antique Pieces With LG OLED TV
Another LG partnership that continues to amaze is with Fine Art Asia, this time in the form of a group exhibition entitled Otherworldly, which was held at Art Basel in Hong Kong earlier this year. Once again, top-spec OLED self-lit technology has been invited to the art scene to take three exhibitions showcasing animation and artificial intelligence (AI)-based visuals to the future. Here, LG unveiled its enormous 97-inch OLED evo Gallery Edition G2 TV to show off art that combines traditional and contemporary art displays.
Thanks to LG’s technology, every masterpiece on display was presented to perfection thanks to color expression that catches every fine detail in excellent clarity and impeccable contrast. Recently, visitors of the third-ever Fine Art Asia Pavilion at Art Basel Hong Kong could be transported into a visual world and travel back thousands of years across multiple cultures to gain a whole new perspective on art.
Explore the Palace of Versailles Through the Lens of LG OLED
Based in the heart of Hong Kong, the French May Arts Festival is one of Asia’s largest celebrations of French visual arts, music, dance, theater and gastronomy. And as its official display partner, LG promised a sublime virtual tour of the Palace of Versailles powered by the 2023 LG OLED evo TV collection.
This exhibition promises festivalgoers an ultimate virtual experience of the luxurious magnificence of Versailles’ World Heritage Site with LG’s ultra-fine screen imaging. The company’s contribution was even acknowledged during the opening ceremony by honorable representatives including the Secretary for Culture, Sports and Tourism of the HKSAR Government, the Consul General of France in Hong Kong and Macau and Co-Chairman of the board.
This inclusive opportunity to appreciate the wonders of Versailles on a different level will be available at the Hong Kong Heritage Museum from April 19 to July 9.
This long journey of art in Hong Kong demonstrates the company’s everlasting commitment to delivering better experiences in all kinds of distinctive ways. Keep your eyes peeled for more collaborations between LG global offices and like-minded partners to bring customers fun, unique and memorable experiences.
Contributed by LG Hong Kong
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By News Reporter
Always understanding its responsibility as a corporate citizen to make a positive impact on society, LG has hosted the Global IT Challenge for Youth with Disabilities (GITC) program since 2011, strengthening youth’s IT skills and capabilities that will help them in the real world.
Let’s take a look at the history of the GITC and how it has grown into the international program it is now to enhance accessibility for youth with disabilities from all around the world.
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By News Reporter
‘Perfection’, it takes a lot of effort, passion and dedication to be achieved. This is something that LG SIGNATURE and its brand ambassadors, world class golfers
link hidden, please login to view and , know from first-hand experience. Whether it’s the creation of gorgeous, technologically advanced appliances that elevate daily life, or memorable, winning performances at the highest level of professional sport, the road to perfection requires total commitment from start to finish. In July, LG SIGNATURE released the short film ‘The Perfect Road,’ which follows the renowned female golfer, Jin Young Ko, LG’s premium brand, and The Amundi Evian Championship, as each continues a journey to be the very best. The film illustrates the passion and dedication shared by those at the top of their respective games, and has just been followed up with an equally compelling short exploring what it takes to excel, entitled ‘Road to Perfection.’
Read on to discover how two of the top-ranked players in women’s golf continue to achieve greater success, and how LG SIGNATURE, as part of its sponsorship of The Amundi Evian Championship, offered global golf fans a special opportunity to meet their sports heroines in-person at an autograph signing event.
What have you been up to since the Evian Championship?
Ko: Once The Amundi Evian Championship finished, I flew straight to Scotland where I played in the Scottish Open at Dundonald Links, and then the AIG Women’s Open at Muirfield. After that, I came home to Korea and spent a week working out and practicing.
Park: After The Amundi Evian Championship, I took a week off to practice and work on a few areas of my game before playing in the AIG Women’s Open. Right now, I’m taking a little break to relax, reset and get ready for my next tournament.
How was the special signing event at the Evian Championship? Did you enjoy being able to meet with your fans again?
Park: It was really nice to meet with the fans again after such a long time and having the opportunity to do so at the beautiful Evian Resort Golf Club just made the event all the more special.
Ko: It was always a source of sadness that we couldn’t meet with fans in person during the pandemic, and I really think this event was such a great way to welcome them back and say “thank you” for all their support. And I also want to acknowledge those fans who travelled long distances to see us, despite the weather being so hot that day.
The recently released ‘Road to Perfection’ video has made quite an impact. What does the quest for perfection mean to you?
Ko: There are people everywhere who strive for perfection, and for golfers, perfection means performing to the best of your abilities out on the course. Although it’s an individual sport, it’s really a team effort at the end of the day. We rely on our caddies, our specialist trainers and coaches, our friends and families, not to mention everyone involved in keeping the courses themselves in top condition.
You need all those ingredients for a great performance and that’s why I love representing LG SIGNATURE, because they really understand what it means to strive for perfection. From their premium appliances to their sponsorship of The Amundi Evian Championship and the events and promotions they put on; it’s all about delivering memorable moments and unique experiences that reflect an ongoing commitment to being the best.
From your point of view, what do LG SIGNATURE and professional golfers have in common?
Park: Golf requires concentration, skill and an unfailing determination to perform as well as you possibly can – every shot, round and tournament. It’s about never letting up and always trying to reach the next level. And that’s exactly what I see in LG SIGNATURE, a brand that has already achieved mastery, but never compromised in any aspect. We had one of their refrigerators near the first hole at The Amundi Evian Championship, filled with perfectly-chilled drinks to quench our thirst during the heat of the day. And what you immediately noticed about the fridge was just how perfectly it performed, and how perfect it looked. From its precise temperature control to its timeless design and premium materials; everything was so seamless, as though it was completed by a master craftsman.
You can see all the hard work, attention to detail and skill LG SIGNATURE puts into every appliance, and those are precisely the same ingredients you need to succeed as a professional golfer.
What are your top tips for reaching ‘perfection’?
Ko: For me, I would say the biggest thing is to practice every single day, without exception. There’s a specific feeling I need to be at my best, and I’m able to maintain that feeling through continuous practice.
Park: To keep thinking and contemplating. You must always consider what areas you have to improve on, and what steps you need to take to perform better and achieve the consistency and results you’re looking for.
As your golfing careers progress, what do you want the future to look like? What are your goals?
Park: Regardless of how many tournament victories the future holds, I just want to keep playing a brand of golf that is satisfying and enjoyable to me.
Ko: In golf, I want to achieve my goals and share my successes with the people I truly care about. I’ve always found that I’m happiest and thriving the most when I feel a real sense of togetherness and belonging.
Stay tuned to LG SIGNATURE’s official and to view the ‘Road to Perfection’ brand film.
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By News Reporter
For a responsible corporate citizen, running a global business means not only providing quality products and services to customers worldwide, but also making a positive social impact around the planet. With an enduring vision to better customers’ lives, LG strives to pursue sustainable innovation in all areas of its diverse business operations.
As the pressing problems of our environment and society accelerate with the changing times, corporations’ sustainable strategies must evolve accordingly. Recognizing this, LG has unveiled its
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LG’s newly revealed sustainable vision aligns perfectly with the phrase, Better Life for All. While LG has consistently shown its commitment to providing a better lifestyle for customers through its innovative products and services, the catchphrase signifies yet another step forward for the company. Henceforth, LG is expanding the scope of its sustainable practices to not only create a better life for its customers, but for the environment, employees, suppliers and for one and all who call this planet home.
With regard to sustainability, Better Life for All outlines LG’s new focus on creating a regenerative environment for the better well-being of all lives by establishing a circular economy – a term describing a production and consumption model that minimizes waste and the extraction of new resources.
The company is ultimately moving on from aiming to do less environmental harm within the traditional linear economy – a system where materials are processed into products and then thrown away after use – to creating an altogether new business process that promotes the recirculation of finite resources. With the new initiative, LG is redirecting more of its environmental efforts to retrieving and recycling used products.
Better Life for All also embodies LG’s commitment to realizing a more inclusive and diverse society by embracing differences, and by forming close-knit circles of alliance with company employees, corporate partners and stakeholders.
While LG has always endeavored to work closely with partners in its pursuit of sustainability, the company is further establishing guidelines to better collaborate with supply chain partners, nurture a more embracive corporate culture and introduce products that are accessible to all.
The company’s efforts in ongoing business practice involve C-Level executives’ leadership and collaboration with corporate partners and other entities which share LG’s goal of Better Life for All.
As with its vision, the company’s specific sustainability goals and plans for implementing related practices have constantly evolved over the years. In 2021, LG established a comprehensive framework for its sustainable practices. Key initiatives were re-established and categorized according to a new ESG structure, and corporate ESG communication guidelines were instituted for the first time.
This year, LG has further refined its far-reaching program of ESG initiatives in the recently announced ‘BETTER LIFE PLAN 2030.’ With ‘BETTER LIFE PLAN 2030’, LG is pursuing about a range of initiatives under the broad categories of ‘Environment’ and ‘Society’.
Stay tuned to Beyond News for the next story, which will look at how LG is fostering a greener and cleaner environment through the first three ESG Initiatives. You can find the 2021-2022 LG Electronics ESG STORY BOOK and FACT BOOK .
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By News Reporter
The 5th of June marks the annual celebration of World Environment Day, an occasion to focus on what each of us can do to preserve the natural world for future generations. Fully dedicated to the cause, LG strives to foster a better environment for all lives to thrive by means of combating climate change, facilitating circular economies and achieving energy efficiency.
An Inspiring Message About Climate Change
LG’s iconic ultra-high-definition digital billboard in New York City’s Times Square is one of the few screens in the world seen by hundreds of thousands of passersby each day.
Making use of these impactful channels for this year’s World Environment Day, LG presented a poignant short film calling on united action for #OnlyOneEarth. On screen from June 2nd, the film zeroes in on many of the pressing environmental challenges that our world faces today, including climate change. The film is consecutive of LG’s environmental series, following
link hidden, please login to view that aired on the billboard in NYC’s Times Square earlier this year.
A company more inclined to inspire through action rather than words, LG is making tangible efforts to combat climate change. To achieve its Zero Carbon 2030 pledge established in 2019, LG is in the entire manufacturing process from production to use by 2030.
CES 2022 was another occasion in which LG’s efforts to scale down negative climate impact were brought to the spotlight. As a big advocate for recycling processes that bring us one step closer to a zero-carbon society, LG made sure to construct its entirely of recycled oriented strand board (OSB) plywood. No glue, paint or varnish was used during its construction and its simplified design helped streamline the recycling process when it was time to pack up.
Taking Steps for a Circular Economy
A circular economy is a system of production and consumption which involves processes of reusing and recycling existing materials. Through to use a cumulative total of 600,000 tons of recycled plastic from 2021 to 2030, LG aims to increase high-quality recycling and thereby push towards a circular economy in the electronics industry.
The LG Chilseo Recycling Center (CRC) in South Korea well demonstrates LG’s commitment to better recycling resources and processes. Since its establishment in August 2001, the facility has spearheaded LG’s e-waste initiative by collecting electronic waste at the end of product lifecycles, re-using recycled plastic for the manufacturing of new components and shipping parts to the company’s home appliance plant nearby for use in new products.
Applying its recycling practices to wider CSR activities, LG has been annually donating four hundred boxes formerly used to package large appliances to the ‘Animal Behavior Enrichment Program*’ operated at Seoul Grand Park located in Korea. The sturdy, large-sized upcycled boxes offer a great source of entertainment for zoo animals inhabiting the park, and minimize the environmental impact caused by excess waste – a total win-win for everyone.
With the aim of fostering circularity in the company’s respective industry and expanding its influence, LG launched its in the US last year. The nationwide clothing drive successfully bestowed a second life to more than 5,000 pounds of gently used clothes.
Partnering for an Energy-Efficient Future
Delivering products that meet the latest energy and eco standards is an important part of LG’s environmental initiative. Partnering with ENERGY STAR® has helped to widen the company’s offerings.
LG has been a partner of the ENERGY STAR® program since 2012. Jointly established by the US Environmental Protection Agency and the Department of Energy to promote energy-efficiency, the program provides accurate energy-consumption information for a wide range of products and devices. The company’s commitment to producing energy-efficient innovations not only benefits consumers, but the environment as well.
At the 2022 ENERGY STAR Awards, in recognition of its dedication to energy efficiency and reducing its carbon footprint.
Through original campaigns, raising awareness of key issues and, of course, its dedication to innovation, LG will continue to uphold its commitment to taking care of our planet and creating a better life for all. #OnlyOneEarth.
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* Animal Behavior Enrichment Program: This program creates living spaces for animals that is similar to nature such that they can naturally reclaim their instincts and relieve stress in order to lead healthier, more robust lives.
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